Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, June 7, 2025
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In This Issue
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ARTICLE
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What's Different About the World's Most Successful B2B Marketers in 2025
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing.
Read more ➔
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RESEARCH
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How to Avoid Martech Implementation Failures
What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations?
Check out the study findings ➔
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ARTICLE
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Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success
Misaligned teams erode customer trust. Learn how to align B2B Marketing and Sales to drive consistent customer experiences and improve campaign outcomes.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, June 6, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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INFOGRAPHIC
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The 20 Companies With the Best Reputations in the US
Trader Joe's, Patagonia, and Microsoft are the companies with the best reputations among consumers in the United States, according to a recent poll.
See the infographic ➔
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ARTICLE
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Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals
B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results.
Read more ➔
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SPONSORED ARTICLE
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Events That Scale: Why Repeatability Is the Marketer's Secret Weapon
Discover how repeatable events help marketers scale engagement, streamline workflows, and drive performance across channels. Explore strategies and tools that make it possible.
Read more ➔
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FOR MARKETINGPROFS PRO MEMBERS
'I Don't Want Anyone to Know...'
What do PRO members say about SEO and the Future of Content Discovery? "This series makes plain the how and the why of content marketing, lays out step-by-step actions that anyone can follow, and shows you how to measure progress along the journey. Note to MarketingProfs: Actually, I don't want anyone else to know about this. Shut it down, please!" Still available... with a PRO membership.
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Upcoming Events
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JUN
10
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45 minutes | sponsored by Acoustic
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JUN
11
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60 minutes | Session 3 of Modern Email Marketing Essentials
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JUN
13
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45 minutes | presented by Phoenix Harvey
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JUN
24
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See 5 short demos of today's hottest martech tools
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JUL
11
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3 free live sessions | sponsored by Showpad
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