Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, July 26, 2025
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In This Issue
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ARTICLE
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How to Build a Trusted B2B Brand in an AI-First World
B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape.
Read more ➔
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INFOGRAPHIC
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Four Misconceptions That Stall B2B Pipeline Growth
This infographic explores a "clarity gap" in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.
See the infographic ➔
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ARTICLE
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OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up
B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, July 25, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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RESEARCH
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The Changing Interests and Social Media Habits of 12-15-Year-Olds
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.
Check out the study findings ➔
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ARTICLE
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Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget
Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies.
Read more ➔
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RESEARCH
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B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Progressively Profile Your Prospects
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Upcoming Events
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JUL
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