Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, August 16, 2025
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In This Issue
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ARTICLE
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The Real Reason Your Shiny New Product Isn't Converting
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum.
Read more ➔
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INFOGRAPHIC
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A Social Media Visibility Checklist for B2B Brands
This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality.
See the infographic ➔
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ARTICLE
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How to Use Web Accessibility Standards to Optimize Your Conversion Rate
Discover how website accessibility standards enhance user experience, expand your reach, and improve conversion rates across all audiences. Implement these practices to boost results.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, August 15, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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ARTICLE
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How to Use B2B Video Marketing to Fuel Growth
Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy.
Read more ➔
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RESEARCH
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The State of B2B Outbound Sales Outreach in 2025
How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used most often? What do firms expect from a successful strategy?
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Slash Your LinkedIn Ad Budget
LinkedIn's default ad settings are costing you money—and reach. Discover a more productive way to run LinkedIn ads. AJ Wilcox shows you how in Low-Cost and Effective LinkedIn Ads That Convert. Included with your PRO membership.
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