MarketingProfs University: This WILL be on the Test!

Welcome to the first edition of our new monthly newsletter for MarketingProfs University alumni. We'll pack each newsletter with:

Highlights from the previous month's live course
Overviews of courses in upcoming months
Tips you can use now, and more!

To boost your MPU learning experience, simply keep reading. But if you'd rather monitor what's new on the MPU website (and skip this monthly newsletter), click here to unsubscribe.

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MarketingProfs University: This WILL be on the Test!

Class Notes from Marketing Your Small Business

Being smaller requires being more resourceful. We programmed Marketing Your Small Business with small (or single-person) teams in mind, to provide the fundamentals on core marketing subjects. This course gives you what you need to know about marketing without breaking the budget or overrunning your calendar.

Here are three lessons from Ian Lurie's SEARCH class (now available on-demand). Follow these tips to help your webpages rank higher on search engine results pages.

	Review the title tag on each of your pages to make sure the tag is relevant to the content on the page. Title tags are the most important on-page ranking factor in Google's algorithm.
	Use your keywords in page titles, subheads, and within the body of the pages. Keywords are often underutilized, resulting in missed traffic and lost conversion opportunities.
	Have your site coded by someone who has a clue about HTML. The code is the infrastructure of your website. If your infrastructure is poor, then everything else you do, from link building to copywriting, will be diluted.

Of course, Ian's is just one of 11 classes in the course. Visit the course page at the MPU website to see what other topics the Small Business course covers.

Learn Advanced Tactics in Email Marketing

Do you manage large lists? Are you responsible for influencing multi-channel sales through email marketing? Are you on the creative side and need some help writing for the email medium? Grab a seat in our Email Marketing Master Course today.

	Learn how to segment, manage campaigns, and integrate data in Stephanie Miller's SEGMENTATION class.
	Joel Book will teach students about customer lifecycle engagement and reveal three tips for acquiring new subscribers in his OBJECTIVES class.
	Chris Baggott will help students get a new handle on the heart of email: the content. How to build an arsenal, how to solicit content from customers, and how to write personable content are three topics he'll discuss in his WRITING class.
	Discover a foolproof, six-step method for writing killer subject lines in just 10 minutes in Tami Monahan Forman's SUBJECT LINES class.

Jennifer Kelly
Owner
New Initiatives Marketing

MPU Courses: Video Marketing, Content Marketing, Small Business

How are you using what you've learned in your work?
"Every class provides case studies. This helps me learn how companies in industries similar to or different from mine tackled a marketing problem. I use these examples when advising clients. Starting with the examples of others helps us to see the possibilities of where we can go."

Ian Lurie
Chief Curmudgeon,
Portent Internet Marketing

MPU Course: Small Business

Describe one SEO myth that's a waste of time.
"So many folks believe they can get a Top 10 ranking by submitting 9,000 comments to 9,000 different blogs. Those comments will typically say stuff like: 'Great post! See my site at www.siteaddress.com.' That doesn't help you rank because the comments are irrelevant, and they have all of the linguistic markers of spam. You're better off doing nothing."


	MPU Alumni save up to 60% on courses »


	Websites That Work (April 12–26) Optimize your website and landing pages to attract the right visitors, capture qualified leads, and increase conversion rates.
	Email Marketing Master Course (March 15–28) Advance your email marketing program and master the techniques to grow email lists, nurture leads, engage customers, activate "lost" users, and more.
	Social Media Marketing Fast Track (Available now on-demand) Learn new and innovative ways of utilizing social media marketing to grow lists, engage prospects and customers, and improve your bottom line.
	Marketing Your Small Business (Available now on-demand) Learn the ins and outs of marketing for small businesses to help increase your sales, engage your customers, and improve your bottom line.
	Check out the full catalog »


	Enrollment in any 2012 MPU course gives you access to MarketingProfs PRO content for three months. Buy an MPU course to boost your know-how in a marketing subject, plus gain access to the full spectrum of MarketingProfs content that's otherwise available to PRO members only. If you're already a PRO member (go to the head of the class!) when you register for an MPU course, we'll extend your membership by three months.

Helping marketers from all industries succeed online through highly effective email technology and professional services.

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