Marketing Tip: Most people can't remember more than 3 words about any company or product - what 3 words does your company/product stand for?

In these days of budget cuts and profit woes, even the most hardened of advertisers are wondering about whether to invest in advertising. Hesitancy stems not only from leaner profits making advertising expenditures less viable, but lack of insight into whether advertising really works, and if so, when and why.

Insight into whether advertising works is difficult, in part because it's so hard to run controlled studies that allow one to tell that it's advertising that is really having any presumed impact (or lack thereof) on sales. It could just as well be a host of other factors, including your product's price, distribution, the economy, your competitor's products and their marketing actions.

Well, does advertising work or doesn't it ? Click here to find out

Do you have the right answers to these marketing questions?
Testing is a more important factor in direct marketing success than ever. Yet we've seen marketer after marketer limit or eliminate the amount of testing they do. And major marketers fail to look at issues that can have the largest impacts on their businesses.

Hence, this Test Test.

Ready?...Let's go...click here.

Nobody said CRM was going to be easy!
Almost as quickly as CRM rose to the top of corporate agendas it has come under fire - too much pain for too little gain, critics scoff.

Even if that was true, there is no turning back now.
For a sober reminder of how tough CRM is to pull off, just pay a visit to the eComplaints Web site where consumers describe the dismal and sometimes comical experiences they've had with companies after a purchase has been made.

In fact, according to one survey, about 13% of projects end in outright failures - a rate that may actually be closer to 50% according to the Gartner Group if judged from a customer perspective. So detractors have been quick to proclaim that CRM is more trouble than its worth.

Uh-oh..is there anything we can do about this?.. read the story