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this issue youll find our newest articles and more....
1 - Never
Trust a 'Silent' Customer
2 - There are No Static Relationships in Email
3 - Marketing in a New World: Re-Evaluating your Advertising
After Sept. 11
4 - Will and Vision: How Latecomers Grow to Dominate Markets
5 - Catching the Online Newbie
6 - How to Be a Great Partner
7 - Research In Motion's Jim Balsillie's Wild Ride on
8 - + the top articles from our last newsletter - in case you missed it
time to read an article right now? No problem. Use our new
SAVE THIS feature..look
for it at the top of each article on our site.
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Hey. Is there
something you're not telling me?....
Never Trust a 'Silent' Customer
Do you have customers
that leave suddenly? You've been doing this outstanding job for them, lavishing
them with truckloads of service and yet they're gone without a word.
The key operating
factor here is 'without a word.' That's the scary part! The silent ones are always
the most dangerous. If you would like to learn how to keep your customers, you've
first got to keep them noisy.
can you make complaining clients one of your biggest assets?....read
are No Static Relationships in Email
The relationship you
have with your readers either evolves, or it wilts.
Learn how to keep
Re-Evaluating your Advertising After Sept. 11
Has everything really changed, or is it advertising
Here's some perspective to help you
movers have an advantage? Youre wrong....
Will and Vision:
How Latecomers Grow to Dominate Markets
that it's the market pioneers who have the best name recognition, the highest
market share, and the most enduring market leadership....Right?
In fact, pioneers mostly fail, have low market share, and are rarely enduring
market leaders. In addition, the current trend of staking everything on getting
there first all-too-often leads companies to embrace a disastrous strategy of
rushing to market with incomplete, inferior, and flawed products.
Why do people so
often believe that the pioneer or the first firm to market will be the long-term
Read the story
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the Online Newbie
Each day, thousands
of people are going online for the first time, naturally with little or no knowledge
at all about the Internet.
Find out what you
can do to reach them
Men are from
Mars, Women are from Venus: the business version....
How to Be a Great Partner
One of the things
we do is create and manage partnerships. Like everybody else in business, we do
this because we have our own interests in mind and feel that partnerhips can help
us. You probably do this as well, perhaps through affiliate programs or cross-linking
on the web, and through more complicated agreements off the web.
Regardless of the
type, we all try to be good partners. At least, that's what people tend to say.
But how do you become a good partner?
I don't know. How?....read
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