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this issue youll find our newest articles....
1 - Maintain a Consistent Voice
2 - More Ways to Get Snookered by Advertising
3 - Don't Be Fooled, You Do Need Marketing Theory!
4 - Need Good Marketing Advice? Ask Your Grandmother
- Ode to Creativity - Marketing on a Budget
6 - How to Develop Trust
7 - Fulfill Fulfillment
8 - How You Can Help MarketingProfs.com (Sponsor our Newsletter)
9 - + the top articles from our last newsletter - in case you
This Issue's Marketing Tip: Position yourself, or your competitors
and customers will do it for you. Don't know about positioning?
YOUR CUSTOMERS FIND YOU?
Results continue to show Internet
search engines and directories to be the most popular and cost-effective
way to increase your online visibility to potential customers. Marketleap's
search engine optimization services are designed to help you
uncover your websites' most valuable content
and find new customers.
here and check your search engine visibility
Search Engine Verification Center - IT'S FREE!
And we don't mean singing....
Maintain a Consistent
the language of emails consistent with your other messages. And
make it personal.
brands go to enormous lengths to maintain a consistent voice across
all channels. A McDonalds TV ad, billboard, voucher, placemat and
burger-wrapper all speak with one voice. The same goes for Sony,
Ford or the American Cancer Society. They all protect their brands
by ensuring that their core message and its style of delivery remains
pretty consistent across all media.
the offline world, the disciplines and processes have long been
in place to ensure a consistency of message. But often this isn't
the case online. The online environment, still in its infancy, is
home to some terrible discord between different messages from the
a case in point, here are some of the messages put out by Victoria's
we have your interest?...read
More Ways to Get Snookered by Advertising
It's more subtle than you can imagine.
Despite Einstein, theory is not relative....
Don't Be Fooled, You
Do Need Marketing Theory!
For a long time
I thought about writing an article explaining the virtues of using
marketing theory when building any marketing strategy. The idea,
however, sounded so pompous that I tended to resist it, even though
my experience and observation of marketing practice told me otherwise.
I read a recent article in which the author warned marketers to
be careful about following theory and to instead rely heavily on
practice. The basic argument in the article was that business and marketing theory
suggested that firms should dump millions of dollars into branding
with the expectations of "building a national brand overnight."
Also, that AOL's Steve Case became wildly successful in part due
to his forgetting marketing theory and focusing on ease of use and
blanketing the planet with free samples.
is nonsense, plain and simple. In fact, I would go so far as to
say that if you forget marketing theory, your marketing plan, and
your product are likely to fail.
really..why is that?...here's why
is a wireless entertainment marketing and distribution company that
together with their Entertainment Group and Artist Network creates
and licenses entertainment applications to the mobile community.
They were recently voted as "Cool WAP Site of The Day"
and ranked as one of the top 4 most usable WAP sites in the world
by Openwave. Check them out at www.FunCaster.com.
Looking for a good investment? Contact the CEO at firstname.lastname@example.org.
Need Good Marketing Advice? Ask Your Grandmother
And you thought they were just good a baking cookies.
Ode to Creativity: Marketing on a Budget
Still out of cash..Bank on your creativity!
Find out how
Do you really trust this site?....
How to Develop Trust
If you want to
instill customer loyalty, first build trust. Employ some common
sense approaches at your Web site. Ensure that your infrastructure
is reliable, responsive, secure and effective. Visitors should feel
welcome, not intimidated. The "easy-to-use, multichannel communications
tools" you deploy at your site should operate as advertised.
is built slowly over time. Each interaction provides greater strength
for the foundation of a longlasting and trusting relationship. Consumers
will appreciate your efforts which will, in turn, enhance their
trust in your operation and increase their loyalty to your products
fosters loyalty; loyalty breeds customer retention; retention leads
Is that so? Tell me more...click
I opened the shipping box I found a piece of peppermint hard candy.
Find out what we're talking about
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