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this issue youll find our newest articles and more....
1 - Learning
2 - Recognition, Not Recall
3 - Why Twins Have the Same Surname, but Different First Names
4 - Let Customers Call the Shots
5 - Why Marketing Gets No Respect - redux
6 - Email Marketers: Ask for Less - Get More
7 - Feed the Need
8 - Advertise on MarketingProfs.com (Sponsor our Newsletter)
9 - + the top articles from our last newsletter - in case you missed it
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means hearing the other person speak....
Learning to Listen
Part of the folklore
of CRM is the idea of a customer dialogue. The term is constantly referenced in
trade articles, industry conferences and vendor pitches as if it actually stood
for something - as though it was fact instead of hyperbole. "Our long-term
goal is to create a dialogue with our customers," airily proclaims a senior
marketing manager in a recent issue of Information Week. "E-mail is a great
way to make that happen."
How exactly? By
jamming customer in-boxes with personalized newsletters, most of which are the
interactive equivalent of a household flyer? What kind of dialogue is that?
Learn how to do
We all need
our own identity....
Why Twins Have the Same Surname -
and Different First Names
Parents know it
instinctively. To differentiate one from the other, they give their newborns different
names. Most businesses beg to differ and often end up giving the same name to
multiple (and widely differing) products without realizing the negative impact
on the brand.
No matter if you've
got a growing business or a well-established one: It's important not to ignore
that important law of physics. Two objects cannot occupy the same space at the
Ok, so what should
Marketing Gets No Respect
Back by popular demand.
Read what you can do to get respect
How to be
the squeaky wheel through email....
Email Marketers: Ask for Less - Get
There's a raging
battle going on for the attention of anyone who has an email inbox.
Email is the weapon
du jour for online marketers. Why invest hundreds of thousands of dollars in TV
ads when you can reach millions of email inboxes for just a fraction of the price?
Or so the current thinking goes. The trouble is, the more emails people receive,
the less attention they pay to each individual message.
To stand out from
the crowd, online marketers are going to great lengths in order to attract the
attention of their audience. The argument goes something like this:
"If I shout
louder and more frequently, the customer will hear me above the din."
Will this really work?...read
Do people really want instant gratification?
Click here to find out
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