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LEADS IN 45 EASY STEPS! Listening means hearing the other person speak.... Learning to ListenPart of the folklore of CRM is the idea of a customer dialogue. The term is constantly referenced in trade articles, industry conferences and vendor pitches as if it actually stood for something - as though it was fact instead of hyperbole. "Our long-term goal is to create a dialogue with our customers," airily proclaims a senior marketing manager in a recent issue of Information Week. "E-mail is a great way to make that happen." How exactly? By jamming customer in-boxes with personalized newsletters, most of which are the interactive equivalent of a household flyer? What kind of dialogue is that? Learn how to do
it right...read
the story Recognition,
Not Recall We all need our own identity.... Why Twins Have the Same Surname - and Different First NamesParents know it instinctively. To differentiate one from the other, they give their newborns different names. Most businesses beg to differ and often end up giving the same name to multiple (and widely differing) products without realizing the negative impact on the brand. No matter if you've got a growing business or a well-established one: It's important not to ignore that important law of physics. Two objects cannot occupy the same space at the same time. Ok, so what should I do?...read the story
Why
Marketing Gets No Respect How to be the squeaky wheel through email.... Email Marketers: Ask for Less - Get MoreThere's a raging battle going on for the attention of anyone who has an email inbox. Email is the weapon du jour for online marketers. Why invest hundreds of thousands of dollars in TV ads when you can reach millions of email inboxes for just a fraction of the price? Or so the current thinking goes. The trouble is, the more emails people receive, the less attention they pay to each individual message. To stand out from the crowd, online marketers are going to great lengths in order to attract the attention of their audience. The argument goes something like this: "If I shout louder and more frequently, the customer will hear me above the din." Will this really work?...read on
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