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Newsletter Subscriber: We encourage you to forward this newsletter to anyone interested in gaining a better understanding of web and off-line marketing! If this newsletter was forwarded to you, just click here to get your own free subscription. In this issue you’ll find our newest articles and more....
Sponsored
by:
FunCaster.com
is a wireless entertainment marketing and distribution company that together with
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No need for the funeral march just yet.... Is Branding on the Web Really Dead?Many magazines and websites need to make money and do so by making wild claims and exaggerations to draw you in. Most of these "insights," however, are simply not true. Perhaps the biggest area of marketing subject to such false promises is branding. Here's an example: A recent article seductively titled "Forget What You Knew About Branding. The Web Changes Everything" claimed to describe why four marketing experts agreed with this view. It turns out many people think this way. But most of the ideas about branding in this, and many other articles, are simply wrong. For example, some people think that because a brand fails, branding is bad or dead. Nothing could
be further from the truth...read
the story Opinions masquerading as truth?.... Nomads in the DesertTech journalists are always happy to see separate research firms come out with reports on the same topic in the same week. A report from one research firm provides that firm's opinion on a certain trend, but two reports offering the same opinion validate the opinion. Often, it seems, it takes just two reports to change opinion into gospel truth. Well, as the old cliché goes, two swallows do not a summer make, and two reports saying the same thing do not gospel truth make. In the case of the two reports released last week by Jupiter and Forrester on the subject of return on investment (ROI) in websites, they do not any sense make. Oh really? ...Tell me why Sponsored
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Topping Sales with Testimonials Don't make any e-mistakes!.... Warning: Avoid These Common e-Marketing Mistakes!"E-marketing" is just marketing that takes place over the Internet. I know, deep. But stay with me. Because it has the letter "e" in front of it, people often get anxious that there might be some hidden 'new rules' and 'secrets' that only true e-commerce and Internet gurus know about. As a result, plenty of smart people make plenty of silly mistakes when it comes to marketing within this medium. Let's start with the first, which crystallizes what we've just mentioned. Mistake: Believing that some new set of e-marketing rules applies, and that traditional marketing theory is passé. Why is this a mistake?...click here
Imprecise
Language Can Kill Your Marketing Strategy Become
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