Greetings, discerning readers!
This week, please welcome and give a big group hug to our latest regular columnist, Jim Sterne of Targeting.com.
Jim debuts his column on Web metrics – more specifically, how to take the mountain of data we collect in server logs and turn it into meaningful plans of action. As he writes in his lead paragraph, “The process of creating Web strategy and executing on Web tactics has gone missing.”
Jim should know a thing or two about Web metrics, having written the book on it (Web Metrics: Proven Methods for Measuring Web Site Success, published last year by John Wiley & Sons). He’s also an all-around g
reat guy, good friend, and one
of the brightest minds in the business.
But don’t take my word for it. Read Jim’s column, and let me know what you think.
As always, your feedback is both welcome and encouraged.
Until next week,
Chief Content Officer