Vol. 3 , No. 3     January 21, 2003


In this Newsletter:

  1. Media Forecast for 2003: Itís A Renovator's Dream
  2. Napsterize Your Knowledge: Give To Receive
  3. Putting Personality Into Your E-newsletter
  4. The Secret Truth of Spam
  5. Online Newsletters: Building Trust
  6. 3 Resolutions to Make Your New Year More Profitable
  7. Dear Tig Below-the-Line Redux, ďFreeĒ Content, and Is E-Survivor in the Offing?


Understand and Benefit from Marketing Automation

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Tom Barnes
Media Forecast for 2003: Itís A Renovator's Dream

What a big year 2002 turned out to be. Many things happened worldwide that will affect our lives for a long time to come.

What's it all mean for our industry? Tom puts it all in perspective.

Read more.


Postal & Email Lists For Integrated Marketing

Yesmail now offers over 9 million POSTAL addresses to complement its EMAIL marketing services. Call 1-877-YESMAIL or email info@yesmail.com for a listing of categories.

Ben McConnell and Jackie Huba
Napsterize Your Knowledge: Give To Receive

The cornerstone of Napster's success was this: 'Tis better to give than to receive. Huba and McConnell adapt the tenet further: The more that a company shares its knowledge, the more valuable it becomes.

What's the best approach for your business?

Read more.

Mark Brownlow
Putting Personality Into Your E-newsletter

Your newsletter content should of course be timing, relevant and compelling. But how will it stand out in a crowded market?

Give it an edge by injecting some personality as well.

Read more.


A Note to Readers

Opening the Barnes Door

Greetings discerning readers!

This week, letís give a rousing round of applause to Tom Barnes, whose byline appears in the top spot of MarketingProfs today.

Sometimes an editor can go to a lot of trouble finding a writer, convincing him or her to write timely and relevant articles, and then ensuring that the author delivers as promised. And other times, a writer falls into your lap through the editorial equivalent of cold-calling. The article might sit in your inbox untouched for weeks. But one day you open it, and you feel truly blessed that this writer has found you.

Thatís been my experience with Tom.

Iíve never met Tom, but I can tell you this: His writing is both sharp and irreverent Ė which makes for insightful reading thatís also just plain fun.

Iím looking forward to hosting Tom here monthly. And I hope you enjoy his debut.

As always, your feedback is both welcome and appreciated.

Ann Handley
ann@market& #105ngpr ofs.com
Chief Content Officer


Last Issue's Top 5

  1. Uncommon Branding
  2. The Rise and Fall of the McEmpire
  3. The Feedback Loop Gap
  4. Why ROI Doesnít Work (Part 2 of 2)
  5. Dear Tig: Mission Statements Vs. Vision Statements, and Branding as a Management Tool?

Service & CRM Top 5

  1. Avoiding Partnership Pitfalls
  2. CRM And Lessons Learned
  3. The Customer Evangelism Manifesto
  4. The Trouble with Segmentation
  5. Why Breaking the Rules will be the Next Lesson of CRM

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Dana Blankenhorn
The Secret Truth of Spam

The fact is that Spam works. This was proven when the first "legitimate" business turned to Spamming its customers, and when they got away with it on the bottom line.

Which business is Dana fingering?

Read more.

Tamara Halbritter and Kevin Sullivan
Online Newsletters: Building Trust

Here's how to become your customersí trusted information source for the daily business problems they face. This trust will keep your existing customers comfortable doing business with you and encourage business from prospects. Part three of a continuing series.

Read more.


Why Handcuff Your Marketing to a SFA Solution?

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Joel N. Sussman
3 Resolutions to Make Your New Year More Profitable

Look critically at your planned marketing efforts this year. Are you doing all you can to ensure their success?

Read more.

Tig Tillinghast
Dear Tig Below-the-Line Redux, ďFreeĒ Content, and Is E-Survivor in the Offing?

This week, Tig gives more on the origins of below-the-line, discusses copyrighted content, and gives his take on whether "e-Survivor" might be in the offing.

Read more.


Publisher:Allen Weiss

Content: Ann Handley


Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com

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