Greetings discerning readers!
This week, letís give a rousing round of applause to Tom Barnes, whose byline appears in the top spot of MarketingProfs today.
Sometimes an editor can go to a lot of trouble finding a writer, convincing him or her to write timely and relevant articles, and then ensuring that the author delivers as promised. And other times, a writer falls into your lap through the editorial equivalent of cold-calling. The article might sit in your inbox untouched for weeks. But one day you open it, and you feel truly blessed that this writer has found you.
Thatís been my experience with Tom.
Iíve never met Tom, but I can tell you this: His writing is both sharp and irreverent Ė which makes for insightful reading thatís also just plain fun.
Iím looking forward to hosting Tom here monthly. And I hope you enjoy his debut.
As always, your feedback is both welcome and appreciated.
Chief Content Officer