We nearly missed it. Iím talking about this month -- January is when we celebrate our birthday.
It was two years ago when we sent out our first newsletter to (we thought) an impressive 900 people. The lead article that week was "Confusion: Marketing's Explanation for the Presidential Voting Fiasco."
Since then, we have strived to provide a solid base of marketing know-how to you, our reader -- our most important constituent.
What has changed in two years? Actually, quite a bit.
MarketingProfs used to have little information about online marketing -- now our archives are bursting with a ton of articles about both online and offline marketin
g. We hired the best Chief Content Officer in our space of the publishing world. We've been recognized by many other major sites (including Business 2.0, Harvard Working Knowledge, Entreprenuer.com) as one of the best on the web for marketing know-how.
Plus, we've grown from our original subscriber base of a mere 900 to over 66,000 Ė nearly all through word-of-mouth referral. (We read our own articles on viral marketing!)
Two years ago, the conventional wisdom was that it was silly to go up against the well-funded or deeply rooted competitors.
Here's one lesson that's been reinforced in me during these past two years: Don't listen to the conventional wisdom.
Itís a lesson we can all apply to our own businesses, too. If you have a vision, you can realize it, whatever obstacles seem in your way. You just might have to work hard along the way.
Until next time.