Greetings, discerning readers!
There’s lots of good stuff in the pages of MarketingProfs this week, not the least of which is Dave Sutton’s “Take a Stand for Your Brand.”
If you don’t know Dave, you should. He’s cofounder of Marketing Scientists, LLC, coauthor of Enterprise Marketing Management: The New Science of Marketing—and the leader of our next online seminar. “Manage Your Brand’s Profit Potential” kicks off Thursday, December 4, at noon. (Dave is co-leading the seminar with Tom Klein.)
Like Sergio Zyman, author of The End of Marketing as We Know It, Dave believes that marketing is less art and more science, and he lays out a specific action plan for how marketing can drive sales and profits.
It’s not a novel concept, but it’s one worth knowing cold. Zyman describes Dave’s book as a “playbook” that guides marketers to generate results in a systematic and logical way.
Jerry Noonan, interviewed in this newsletter a few weeks ago by our own Roy Young, calls Dave’s book “the closest thing to a CMO’s handbook,” adding, “It should be a mandatory read for all marketing executives from up-and-comers to the most senior leaders.”
So check out the seminar, and let me know your thoughts.
As always, your feedback is both welcome and encouraged.
Until next week,