Greetings discerning readers!
Can you describe what your company does in a few short, punchy sentences?
More critically, can your customers grasp the idea and articulate it just as easily?
This week, MarketingProfs regulars (and customer evangelist gurus) Jackie Huba and Ben McConnell pose those questions. They write, “Do people nod knowingly as you describe your company’s products or services, or do they look puzzled and quickly excuse themselves?”
In their view, it’s vital that your customers be able to quickly summarize your business. If they can’t, you’ll have a heck of time generating any excitement or buzz.
Huba and McConnell offer some great advice for helping your customers quickly digest what you do, with the ultimate goal of creating your own flock of customer evangelists.
Read Huba and McConnell this w
eek, and let me know what you think.
As always, your feedback is both welcome and encouraged.
Until next time,
Chief Content Officer