Vol. 3 , No. 8     February 25, 2003


In this Newsletter:

  1. The Seven Deadly Sins of Brands Online
  2. The Marvelous, Mysterious Life of an E-Mail Newsletter.
  3. How to Double Your Sales (Without Doing Much)
  4. What Becomes a Manager Most: Employee Perspective
  5. Closing Sales: Harvesting the eNewsletter Relationship
  6. The Power of Lifetime-Based Data
  7. Dear Tig: Testing Price Points, and What Happens to Advertising During a War?


Insight by WebTrends | GENIUS BY YOU

What will you do with your WebTrends? Small actions can have big results. Find out how WebTrends can inspire your acts of genius with the free guide to smarter marketing.
Get yours today

Don't Miss the Top Ten Section Halfway Down!

See below for Advertising, Subscription and Contact information.

Mitch McCasland
The Seven Deadly Sins of Brands Online

Too often, Mitch feels shame for the web. It saddens him that an article can still be written today on how the misuse of the web can risk damaging brand equity.

Yet, here it is.

Get the full story.

Get Free Research And A Full List Proposal Tailored To Your Campaign
Sign Up Here


Chris Maher
The Marvelous, Mysterious Life of an E-Mail Newsletter.

Owing to the advanced technology of a campaign metrics and web site analytics provider, Chris recently got the chance to observe quite a lot of the mysterious life of an e-mail newsletter.

He found that when you let loose of your newsletter, a marvelous and (to a great extent) verifiable journey begins.

Get the full story.

Dana Blankenhorn
How to Double Your Sales (Without Doing Much)

There’s an epidemic online, and it may be infecting your sales.

It’s the epidemic of abandoned shopping carts.

Get the full story.


A Note to Readers

Feeding Time

Greetings, Discerning Readers!

I won’t distract you this week from the newsletter on your desktop. Dig right into it – stuffed, as it is, with many great tidbits to read and some wonderful food for thought.

Some of my favorite writers – Mitch McCasland, Dana Blankenhorn and Chris Maher, to name this week’s top three – appear together in this issue, which made for tough ordering of articles indeed.

But don’t miss the others, either. Michael Perla is returning after a short absence with another excellent article on managing difficult manager-employee relationships; Brett Hurt makes a case for lifetime-based customer analysis data; and Tamara Halbritter and Hank Stroll wrap up their seven-article series on Everything You Wanted to Know About Newsletter Publishing (But Were Afraid To Ask). And, of course, there’s MarketingProfs’ answer to Dear Abby – our own Tig Tillinghast.

Enjoy! As always, your feedback is both welcome and encouraged.

Until next week,

Ann Handley


Last Issue's Top 5

  1. Six Survival Strategies for the High-Tech Marketing Executive
  2. Overcoming the 6 Enemies of Good Marketing Messages
  3. Email 101: How to Market Effectively
  4. Does Your Brand “Walk the walk”?
  5. Killer Sacrifices: The Real Effects of Reduced Marketing

Email Strategy
Top 5

  1. Email 101: How to Market Effectively
  2. From Suspects to Prospects: Solve the Mystery of Qualifying Leads
  3. Analyze This: Enhancing Email Response
  4. Online Newsletters: Cutting Through Chaos
  5. Six Steps to Successful Newsletter Marketing

Thanks for Taking Our Survey

MarketingProfs comes alive? Thanks to all of you who filled out our survey. If you haven't, you can still participate by going here.



Michael Perla
What Becomes a Manager Most: Employee Perspective

There are no silver bullets when it comes to dealing with dysfunctional manager-direct report relationships. But like many difficult relationships, some careful attention can jumpstart it.

Get the full story.

Tamara Halbritter and Hank Stroll
Closing Sales: Harvesting the eNewsletter Relationship

Businesspeople buy when they trust the value they see is applicable to them and comes from a trusted source.

This final article in the series shows how e-newsletters can help accomplish this goal, and how they can be used as a tool by a salesperson to close business.

Get the full story.


Is your web metrics software really working for you?

Or is it clunky, slow, expensive and 'what you've always used'? Give us two minutes and we'll show you what web metrics can be. ClickTracks Analyzer.

Brett A. Hurt
The Power of Lifetime-Based Data

Do you know the difference between session and lifetime-based revenue analyses to measure the success of your online customer acquisition efforts?

Get the full story.

Tig Tillinghast
Dear Tig: Testing Price Points, and What Happens to Advertising During a War?

This week, Tig describes how to test various product price points. Also, he answers the question, What happens to advertising during a war?

Get the full story.


Publisher:Allen Weiss

Content: Ann Handley

in 02o@Mark& #101tingProfs.com

Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com

Subscribe to our Future Newsletters

Not a subscriber? Get the latest web and off-line marketing know-how delivered weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere.

We value your Privacy!

Advertising Info

Reach a professional advertising and marketing audience. Go here to get our contact info. and our current media kit.
Helping marketers from all industries succeed online through highly effective email technology and professional services.
You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here.

To leave our mailing list, please send us a blank e-mail here:

Copyright © 2003 MarketingProfs.com. All rights reserved.
We protect your privacy
All logos and names are the copyrights of the respective owners