| Debbie Weil
Why Customer Feedback Should Drive Your Marketing Communications Are you soliciting customer feedback? Are you listening to it carefully? Are you incorporating the feedback into your on and offline marketing communications? If you answered yes, yes and yes – you may be creating a cult brand. Get the full story. |
Gerry McGovern
The High Cost of Running A Website It's easy to be a publisher on the Web. It's easy to lose a lot of money, too. Get the full story.
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Tom Barnes
Sales and Marketing 2003: Sell Me The Money We used to love sitting in meetings, sipping cappuccinos, and talking about "the brand," too. In 2003, it's time to jump into the trenches with the great unwashed: your sales people and your company's prospects. Get the full story.
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 |  | | A Note to Readers Booty Calls Greetings discerning readers! Ever your faithful servants, we here at MarketingProfs are continually fine-tuning the site to make it work more effectively and efficiently for our readers. This week, we introduce a new feature that we hope will bring an added element of convenience and versatility. We notice a lot of you are pretty subject-specific. That is, you come to MarketingProfs seeking information on--for example--newsletter production, and you kick over every rock searching for articles on that specific topic. Quite often I receive emails from readers saying, “Hey, Ann, I read Suzan St. Maur’s article on writing online. What else you got?” The truth is, the MarketingProfs archives are a very rich place, filled to the brim with all kinds of content booty. And this week, you’ll notice that Debbie Weil’s article on fervently loyal customers offers up several links to archived articles about customer feedback. Hope you find this new feature useful. Please let me know. As always, your honest feedback is both encouraged and welcome. Until next
week, Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs
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| Bobette Kyle
SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats SWOT analysis offers newfound insights into your effectiveness. It also gives you input into your business or marketing plan. Get the full story. |
Tamara Halbritter and Kevin Sullivan
Online Newsletters: Cutting Through Chaos Does your marketing stand out in the sea of information? An online newsletter can help you cut through the chaos. Get the full story.
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Michael Fischler
Adopt Positioning Strategies -- Not Strategic Positions For most of us, this question is unanswerable: “What’s your position in the marketplace?” Why? Because it raises a much more important and more difficult question: “Which marketplace?” Get the full story. |
Tig Tillinghast
Dear Tig: Executives on Email, Generation X Marketing, And Do Brand Extensions Work? Read Tig's take on whether executives use email and the origins of marketing to Generation Xers. He also answers the question: Do brand extensions work? Get the full story.
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 |  | Contact Publisher:Allen Weiss
amw@MarketingProfs.com
Content: Ann Handley
ann@MarketingProfs.com
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