My friend Nick Usborne contacted me recently. He’s putting together an ebook with advice from some of the best and brightest in the online space. (And for some reason, he included me.)
What he wanted was an answer to this question: "If you could give people doing business online just one piece of advice, what would it be?"
It’s an interesting question. And you’ll have to buy his book to get my full answer. But in a nutshell, what I said was something like this:
“The truth is that the web is simply another platform for doing business—it’s not a special environment where only rare and beautiful ‘e-business’ survives like some hothouse lily.
“If your business is sound—that is, if you have an audience or market, if you’ve tapped into its passion or pain, if
you have figured out a way
to make money that has some Popeye muscles—well, you’ll do fine. Lean into it, baby!”
Nick’s book will be out some time this spring. But in the meantime, I’d love to hear your response to his question. Email me firstname.lastname@example.org with your own bits of wisdom.
As always, your feedback is both welcome and encouraged.
Until next week,