Positioning a product in a market is always a tricky thing—part art, part science. But it’s even trickier if your product is The Next New Thing—something cutting edge maybe, something avant-garde, something not yet understood, something that requires some explanation….
Or, to sum up, as Michael Fischler writes in today’s newsletter, “ How do you position [products] when the market doesn’t even know what these are, thus cannot give feedback?”
Obviously, Michael has a few ideas for you. His latest piece is the most recent in a series of articles on product positioning he’s penning. (You can browse the whole series here).
Also, check out a piece in this week’s issue by my good friend Neil Monnens, a former media buyer turned publisher. (The mandate of Neil’s new newsletter, “On the Publisher’s Side,” is to help online publishers
maximize ad revenue with their pr
oducts).
In this week’s article, Neil offers some excellent advice on cleaning your subscriber rolls and suggests ways you can further differentiate your list—namely, through quality.
And speaking of quality subscribers… our own audience (this means you!) is thriving.
Last month, MarketingProfs acquired a record 7,648 new weekly newsletter subscribers (topping our previous monthly record of about 6,900). What’s truly amazing is that we accomplished this despite deleting more than 1,000 names that didn’t meet the requirements of our double-opt-in policy.
High-fives all around—but a special thanks to you, our readers, for the part you play in making the site grow!
As always, your feedback is both welcome and encouraged.
Until next time,
Ann Handley
ann@marketingprofs.com
MarketingProfs.com
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