I’ve just returned from a few restorative days at the shore, where I was reminded of something important: a book read ocean-side is always more enjoyable. Its message tends to find a more receptive reader when the sun is warm on the skin and the surf is crashing close by.
Dragon Spirit: How to Self-Market Your Dream (Newmarket, 2003), might be an exception, though. You could read this book folded into a coach airline seat or with an ocean breeze wafting in. But, either way, it remains a breath of fresh air.
Written by Ron Rubin and Stuart Avery Gold, the founders and "ministers" of The Republic of Tea, the book is part motivational discourse, part solid business sense.
“Be guided by your heart” exists alongside nuts and bolts advice on “building buzz” and creating a recognizable visual identity.
Like their British Breakfast tea, it’s good stuff.
What I really liked about Dragon Spirit was its customer-centric perspective, which is something we marketers need to be reminded of every so often:
Success comes by “rising above the hollowness of mass marketing, abandoning the entanglements of the seller, transcending to become the customer.
“By relinquishing the opiates of marketing, and letting go of the language of the seller, you will approach business from the needs of the customer, not yours.”
As always, your feedback is both welcomed and encouraged.
Until next week,
Ann Handley
ann@marketingprofs.com
MarketingProfs.com
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