Earlier this year, Nick Usborne contacted me with a neat little idea for a book. “If you could give me just one piece of advice for doing business online, what would it be?” Nick asked me, as well as 16 others who have been kicking around online for a long time.
The result of his effort is The One Thing I Know About Doing Business Online: Advice from 17 Experts.
It isn’t a long document (23 pages), but it is rich in learning – bringing you some fundamental concepts from a group of people who have
been online forever, and h
ave achieved success through learning what it really takes to get it right.
Nick’s book is available now in our bookstore . Check it out. It’s an inspiring little book.
Also this week, please give a round of applause and big group hug to Peter Altschuler, vice president of marketing strategy and creative service at the Santa Monica-based Wordsworth & Company.
Peter is the winner of the ebook A Marketers Guide to e-Newsletter Publishing: Your Roadmap for Visibility and Profit by our own Hank Stroll and Tamara Halbritter, for his pithy comments in this week’s SWOT Team dilemma on telemarketing. Check out Hank and Tamara’s column, which is now (by reader demand!) a weekly fixture on the MarketingProfs home page.
As always, your feedback is both welcome and appreciated.
Until next week,