Greetings, discerning readers!
Welcome to 2004! This is our first issue of the new year. And lucky for us, we have plenty of reasons to celebrate.
This issue marks the third birthday of this beloved MarketingProfs newsletter, an event that coincides almost precisely with our reaching the 100,000-subscriber mark.
We didn’t plan it that way, of course. But it’s pretty cool, huh? (Or pretty “sick,” as my 12-year-old would say.)
So, happy birthday to us! And to our fervent and loyal readers—who make MarketingProfs what it is—a big thanks from the bottom of our hearts for all of your support, encouragement and occasional rotten tomatoes. I know you make my job here a whole lot more fun.
Before you turn to the banner issue before you, however, be sure to pay special attention to the lead article by William Arruda, “Q up for Success.” William has been a long-time contributor to the site (his contributions predate me), and he’s a guru on the subject of “personal branding” for career success. It’s a great topic to think about in 2004.
What’s “personal branding” in plain English? Basically, William shows marketers how to market themselves to advance their careers, and he’ll be leading a MarketingProfs seminar on the topic this month. (Included in the January 22 seminar, by the way, is a copy of his book on the subject.)
So check out William’s seminar, and of course check out this week’s newsletter. Drop me a line—your feedback is both welcome and appreciated.
Until next week,