Vol. 3 , No. 29     July 27, 2004


In this Newsletter:

  1. Building Profitable Customer-Centric Strategies: Leading and Managing Performance (Part 4 of 4)
  2. Elevate the Stature of Marketing Inside Your Company
  3. Online Marketer Seeks Meaningful Short-Term Relationship—Serious Inquiries Only (Part 2)
  4. Press Release Optimization: All Science, No Art
  5. SWOT Team: Talking Turkey About Marketing Definitions
  6. Which Spelling Should We Use in a Global Neighbourhood?
  7. 12 Tips for Successful Opt-in Email Newsletters


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Pamela Harper
Building Profitable Customer-Centric Strategies: Leading and Managing Performance (Part 4 of 4)

Building profitable customer-centric strategies requires more than creating winning concepts. It also requires generating on-going stakeholder commitment, capability, and effective execution.

The final article in this four-part series shows how to develop a plan for leading and managing organizational performance to achieve your objectives.

You’ll learn, step-by-step, how your company can accelerate progress on the road to success without running into gridlock along the way.

Get the full story.

Please note: This article is available only to paid subscribers. Read more information or sign up here.


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Roy Young
Elevate the Stature of Marketing Inside Your Company

Recent surveys have found that marketing professionals feel undervalued and CEOs are dissatisfied with their marketing organizations .

That means it’s up to us to make sure others inside our organizations fully understand the contribution and the promise of marketing.

Are you taking the necessary steps now to elevate the stature of marketing as the engine of your organization?

Get the full story.

Matthew Syrett
Online Marketer Seeks Meaningful Short-Term Relationship—Serious Inquiries Only (Part 2)

Just because a Web surfer’s visit is short and fleeting doesn’t mean that the relationship is without significant value.

In the second of this two-part series, learn how to infuse a visitor's short time on your site with meaning.

Get the full story.


A Note to Readers

Get What You Pay For

Greetings, discerning readers!

MarketingProfs is running four new virtual seminars over the coming weeks, and there’s no better time to think about honing your marketing skills than this summer.

As our own fearless Roy Young puts it, “Summer is a time for resting and re-tooling.” And MarketingProfs is here to help you re-tool.

If you’ve never attended a MarketingProfs seminar, you’re in for a treat. Why? Because MarketingProfs seminars are wholly educational. They are not infomercials stocked with vendor pitches, fluff and PR.

That’s why we call our programs “virtual seminars” and not “Webinars” or “Webcasts.” Of course, that’s also why we charge for them.

If you want to attend one or more of our virtual seminars, you have two options. You can sign up to become a Premium Plus Member. Or you can pay for each seminar individually. (See the seminar descriptions via the link below for more information about becoming a Premium Plus Member or attending any of the seminars.)

The upcoming topics vary widely—from the psychological secrets of successful Web sites, to profitable B2B marketing, to the search secrets of Google. Read more about each of the four new offerings here.

As always, your feedback is both welcome and encouraged.

Until next week,

Ann Handley


Last Issue's Top 5

  1. Building Profitable Customer-Centric Strategies: Maximizing Your Profit Potential (Part 3 of 4)
  2. SWOT Team: Do PowerPoint Improvements Ever End?
  3. Three Common Mistakes in Using Webinars for Lead Conversion
  4. Online Marketer Seeks Meaningful Short-Term Relationship—Serious Inquiries Only (Part 1)
  5. Using the Business Case to Close the Deal
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Recent Know-How Exchange Questions/Answers

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  2. Why Aren't More People Marketing On Blogs?
  3. Terms and Conditions
  4. MBA Marketing - What Next To Do On the Career Front
  5. What Is the Brand Communication Of a Popular Brand?


David Berkowitz
Press Release Optimization: All Science, No Art

Optimizing press releases for search engines is a hot topic these days, with a number of writers offering tips and tricks to boost releases’ search rankings.

Some of these recommendations are jarring for PR practitioners who’ve honed the craft of writing releases, and journalists have good reason to fear the slew of so-called “optimized” releases flooding their inboxes.

Get the full story.

Meryl K. Evans and Hank Stroll
SWOT Team: Talking Turkey About Marketing Definitions

What's your definition of segment identification? What's a unique selling proposition? How about a CTR? Add your own two cents to this week's discussion of marketing definitions.

Also this week, read your answers to: How do you convince management to budget for training?

Get the full story.



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Gary Shaffer
Which Spelling Should We Use in a Global Neighbourhood?

Today, communication can travel across the globe in a nanosecond. More and more, we are all turning to the same news sources, whether we reside in Johannesburg or Dubuque.

In that world, which is the proper written English: that of the Queen or that of her most loutish of offspring, America?

Get the full story.

Raj Khera
12 Tips for Successful Opt-in Email Newsletters

Many small businesses are using email newsletters to introduce themselves to new customers and to communicate with existing ones. The key is to send useful information on a regular basis and to maintain constant contact without being annoying.

Here's some advice to help you with the basics of producing your own newsletter.

Get the full story.


Publisher:Allen Weiss

Content: Ann Handley


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