Greetings, discerning readers!
Whew! Neither rain, snow, sleet nor mudslides could deter the MarketingProfs team from our semiannual meeting in Santa Barbara last week.
For those of you who've never been there... Santa Barbara is a gorgeous coastal town north of Los Angeles, and the venue of choice for our companywide meetings. Because MarketingProfs is essentially a virtual business, it's become critical for management to share some information and face time (as well as some amazing sushi) over two or three days.
The biblical rains in southern California didn't dampen (doh!) our spirits a bit, even if they did make it difficult to get to the tiny town. You might have thought the travel challenges were a team-building exercise devised by Publisher Allen Weiss, but no... the rain was real. (And by the way, I feel lucky to have been merely inconvenienced. Some locals were significantly (and sadly) less fortunate.)
With major chunks of major highways sunk under two or three feet of mud, the whole area north of LA was essentially isolated—a few stomach-churning ferries and seemingly minuscule airplanes offered the only way in. (Can you say "propeller plane"? My knuckles are still white.)
Alas, not all of us made it. But all of us who did had a great time connecting with each other, getting updates on various programs and laying out plans for the future of MarketingProfs. And here's the photo to prove it (there's Val, Achim and Roy in the bottom row; Sharon is standing behind me, then Kim, Shelley and Allen). See? Don't we look cozy?
Thanks for stopping by, and enjoy this week's newsletter! As always, your feedback is both welcome and encouraged.
Until next week,