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Vol. 5 , No. 20     May 16, 2006


In this Newsletter:

  1. Common Pricing Traps to Avoid
  2. Fiction and Fact About 'Killer Instinct'
  3. Meeting the CEO's Mandates: The 'New' Executive Sponsor Program (Part 2 of 3)
  4. Newsletter Co-Registration and Other Partnerships
  5. Five Simple Techniques for Getting Better Results From Qualitative Research
  6. What Does Web 2.0 Mean for Your Business?
  7. The Bill Maher of Marketing Seminars

Exact Target

2006 Trends & iPod Referral

UPDATED FOR 2006! Precision email solutions company, ExactTarget, works with over 3,000 companies including Home Depot, Honeywell, and Scotts. They’re offering a brand new whitepaper, "10 EMAIL TRENDS FOR 2006," including insight on relevance, frequency, design and more. If that isn’t enough, ExactTarget offers a REFERRAL PROGRAM with drawings for Video iPod's!

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Premium Content

John Hogan and Tom Lucke
Common Pricing Traps to Avoid

It is essential for companies to develop better pricing strategies for a larger and more complex worldwide marketplace. Our research shows that there is less than a 50% chance that new products will hit their volume and profit goals. Though there are numerous reasons for these failures, ineffective pricing strategies are one of the most overlooked aspects of new product development and marketing campaigns.

There are three common pricing traps that can derail new consumer or business-to-business product marketing success. Avoiding these traps is critical for firms to drive new earnings and growth.

Get the full story.

Please note: This article is available to paid subscribers only. Get more information or sign up here.


Best Practices for PowerPoint: Webcast on 5/23
If you have attended any professional presentation using PowerPoint®, you know how annoying those poorly made statistical slides are (you know, the ones where you can't make immediate sense out of the bars and numbers). Join us for a live 30-minute webcast on May 23 to learn PowerPoint best practices. You'll learn how to turn an ugly PowerPoint presentation into a winner.
Click here to register now.

Tom Ehrenfeld
Fiction and Fact About 'Killer Instinct'

Mixing business and fiction invariably involves a trade-off. Most business fables by business authors make up in insights what they lack in literary style. And most works of popular fiction sacrifice business verisimilitude for the sake of "art."

But finally, business readers, you can read popular fiction propelled by a sense of what really makes business people tick. Here's a Q&A with the author of the new book, "Killer Instinct," released today.

Get the full story.

Promise Phelon
Meeting the CEO's Mandates: The 'New' Executive Sponsor Program (Part 2 of 3)

Vendors are in ferocious competition to engage customer C-level executives who can assure prospective peers that "this" purchase decision is the right one.

One such way of engaging executives is the Executive Sponsor Program, a standard "sales tool" since companies like IBM and Xerox pioneered relationship-based sales models many moons ago.

Get the full story.

The author of this article recently conducted a survey with us on a related topic. Click this button to view and filter the B-to-B Voice of the Customer Benchmark Survey Results.

Note: Benchmark Survey Results are available to paid members only. Get more information or sign up here.


A Note to Readers

The Top 25 Marketing Blogs

If writing is a solitary pursuit, blogging is decidedly not. Unlike other forms of publishing, blogging is immediate and social, which means bloggers tend to make all kinds of contacts and meet all sorts of people online.

Over the past few weeks, my new best friend is Mack Collier, who blogs at Beyond Madison Avenue and The Viral Garden and is (as of last week) a contributor to our blog, the MarketingProfs Daily Fix.

Mack's most recent 15 minutes of fame comes from a weekly series of "top 25" lists he's generated over the past four Mondays, highlighting the most popular marketing and advertising blogs. Take a look at the original "Top 25 Marketing Blogs."

"I mainly wanted to do it for myself just to track how the blogs are performing over time, because I thought it was interesting," Mack said. "I figured some other bloggers would take notice, but I had no idea it would be anything like this."

But like I said: Bloggers are a social bunch, and they thrive on feedback. The original post generated a ton of comments and links, both from those who were counted and from those who were shut out. Since then, Mack has promised to update his list weekly. (See his latest "Top 25" list here.)

By the way, Mack's list relies on stats supplied by Alexa, which ranks blogs according to its own "secret sauce" formula of traffic/pageviews determining traffic ranking. Because Alexa rankings are based on tracking from those who use its toolbar, some say the results are oddly skewed in favor of those who, well, use the toolbar. Mack admits Alexa has its shortcomings, yet says he believes Alexa is more accurate than link aggregators such as Technorati, because it does attempt to measure actual traffic instead of just counting links.

Either way, there's some great blogs on Mack's Top 25 list. For those of you looking to expand your regular reads, that list is a great place to start. And, by the way, several of the top 25 marketing bloggers moonlight as contributors to the MarketingProfs Daily Fix. There's Mack himself, of course, as well as Harry Joiner, BL Ochman, and Seth Godin.

(For the record, the MarketingProfs Daily Fix is not tracked in Mack's list because it doesn't have a unique domain to distinguish its traffic from other MarketingProfs traffic.)

Until next week,

Ann Handley
Chief Content Officer


Last Issue's Top 5

  1. Meeting the CEO's Mandates: Setting Up a (Really Good) Customer Advisory Board (Part 1 of 3)
  2. Five Simple Techniques for Getting Better Results From Qualitative Research
  3. What Does Web 2.0 Mean for Your Business?
  4. The Bill Maher of Marketing Seminars
  5. Fiction and Fact About 'Killer Instinct'
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Nick Usborne
Newsletter Co-Registration and Other Partnerships

A couple of weeks ago I gave a short talk on building your newsletter lists with barter co-registration.

Does it work? Does it ever!

Get the full story.

Want to know more? Click this button to play our seminar: Partnership Brand Marketing: Connect Brands, Win Customers.

Note: This seminar is available to paid subscribers only. Get more information or sign up here.

Michael Antman
Five Simple Techniques for Getting Better Results From Qualitative Research

The most effective research isn't necessarily the most rigidly designed. In fact, a loosely designed program—whether qualitative or quantitative—may not appear as "scientific" at first glance, yet sometimes can do far more to reveal real truths than more carefully crafted and comprehensive research programs.

Get the full story.

For more on this subject, please click this button to download our Marketing Guide: Using Google as a Research Tool.

Note: This Marketing Guide is available to paid members only. Get more information or sign up here.


How to Get An Audience for Your Webinar

Getting people in the seats can be one of the biggest challenges in creating a successful lead-generation Webinar. Yet it's one of the most important factors in generating truly remarkable ROI from your program.

Join us for a complimentary Webinar to hear Bulldog Solutions CEO and Founder Rob Solomon review key strategies for getting high-quality prospects to attend your event.

Receive this complimentary white paper when you register: "Creating an Audience for Your Lead-Generation Webinar.”

Stephanie Diamond
What Does Web 2.0 Mean for Your Business?

We've all read about Web 2.0 and the impact it will have on businesses. Some find the principles life-altering, others say it's pure hype. Whichever camp you are in, you can't ignore the fact that business is changing—especially online.

Here are five categories that managers need to consider now to keep in step with Web 2.0 changes.

Get the full story.

Shelley Ryan
The Bill Maher of Marketing Seminars

MarketingProfs has gotten pretty good at producing a steady digital stream of marketing know-how for our members.

But darn it, sometimes it's lonely doing everything through IP packets. Once in a while we've got to see another face, share a plate of nachos, and swap a few stories from the business trenches.

Get the full story.


Publisher:Allen Weiss

Content: Ann Handley

Strategy and Development:
Roy Young

Director of Premium Services
Val Frazee

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