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Wednesday, June 26, 2019

Six Ways to Be More Genuine in Your Customer Interactions
Caught Between Technology and Creativity: Can Marketers Strike a Balance?
Case Studies of B2B Organizations That Have Succeeded With ABM
Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]
 
Six Ways to Be More Genuine in Your Customer Interactions
Today's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty.
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Caught Between Technology and Creativity: Can Marketers Strike a Balance?
Technology has become central to marketing success, so... in a tech-centric world, what role does creativity play? Marketers face a fundamental, even existential, question today: Is there a role for creativity in a modern marketing program? (From the MarketingProfs archives.)
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Key Tips for Data-Inspired Email Marketing
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B2B marketers agree that email marketing is a top tactic for driving ABM efforts. Unfortunately, undeliverable emails can result in both hard and soft costs for a business. Follow these best-practice tips to improve your email campaigns.
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Case Studies of B2B Organizations That Have Succeeded With ABM
Sometimes, getting inspired to rock your marketing is as easy as seeing examples of people who have done it. B2B? ABM? We've got your acronyms and inspiration covered with this webinar.
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Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]
Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for how to do that.
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MarketingProfs Open House: Free Training Tomorrow!
limited-time offer
Drop in tomorrow, June 27, for MarketingProfs' first-ever open house. It's your chance to try one of our courses for the low, low rate of $0! Stay tuned to your email inbox and this newsletter tomorrow for the details.
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Profs Picks
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How can you identify your best prospects, and how can you best engage with them? You need to figure out at least three things: whom to target (which companies and people do you need to reach?) when you should contact them (when are they ready to hear from you?), and what's most meaningful to them (how can your offer connect with their need?). In short, you need to engage the right prospects at the right time with the right message. Yes, it's a challenging task... but if you have the right tools, data, and processes, there's no better approach to selling. Get and read the full e-book to learn more.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC.
Upcoming Events
JUN
27
[Webinar] Using Data & Analytics to Drive ABM Success
sponsored by Dun & Bradstreet | 45 minutes
JUL
11
[Webinar] Data Enrichment for Email: Five Things You Need to Do
sponsored by Mapp | 60 minutes
JUL
12
[Online Forum] Marketing Strategy
sponsored by Marketo | 3 live sessions
JUL
23
[Webinar] Facebook Marketing in a Changing World
60 minutes
AUG
9
[Online Forum] Account-Based Marketing
sponsored by Uberflip | 3 live sessions
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
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