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this issue youll find our newest articles....
- How to Avoid Getting Snookered by Advertising
2 - Most of What I Know about Marketing, I Learned Waiting on
- Can You Really Sell Subscriptions to Internet Content?
4 - Navigating the Stormy Seas of 'Kewl'
5 - The Cardinal Rule of Email Newsletter Marketing: Don't Be
6 - Cheap & Easy: Low-Cost Ways to Touch Your Target
7 - How to Write a Press Release
8 - + the top articles from our last newsletter - in case you
Also, be sure to try out our new Perspectives
page, which allows you to sort all the articles on the site
by your area of interest.
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be had by slick ads....
How to Avoid Getting Snookered
are a business manager that wants to stay up on marketing, so you
go on the web and find a site that says:
will EXPLODE your marketing know-how with SECRETS only we can
provide. Yes, our articles, written by world famous, best- selling
authors and consultants who work with the world's top companies,
can show you the way to MAKE MILLIONS with only one or two web
pages. That's right! Our bleeding edge know-how can make you
a success beyond your wildest dreams. Become a member, get our
incredible marketing tip-sheet, and use our secret principles
on your site. Get a hit counter and you'll quickly go dizzy
watching it spin as customers flock to your site. Act now!
enticing? Well, it's designed to be. The problem is that you may
be reading into these ads and inferring that we deliver more than
what we actually can. Advertisers have long been aware of a number
of devious little tactics that make us believe what we want to hear
while still letting them keep their noses clean (e.g., not engaging
in outright deception). In fact, you might do this yourself, but
if you're personally not interested in being deceived (especially
when you're a buyer or someone who wants to learn e-marketing) then
you need to be aware or else you'll risk getting snookered by advertising.
how to avoid getting snookered...read
When you live off tips, you can learn a lot....
Most of What I Know about Marketing,
I Learned Waiting on Tables
what has waiting tables got to do with good marketing? Here's what
good waiters know, and marketers should focus on:
to See You Again, Mr. Jones
you know what your customers want? Have you established a one-to-one
relationship with them which enables you to understand what your
customers want and tailor your services accordingly? Could you identify
them as being "burgers and chips" or "filet mignon"
customers? Are they budget-conscious "just marrieds" who
usually opt for the special because it's a better value? Or are
they aging baby-boomers who can afford steak and all the trimmings.
Determining your customers' likes, dislikes, preferences and needs
is key in satisfying your customer. In the 1:1 future envisaged
by Martha Rogers and Don Peppers, it's not what you know about all
your customers that's important, but how much you know about each
of your customers that will count.
What Would You Like for Dessert?
boy, dessert...but what else can you learn?...read
is a wireless entertainment marketing and distribution company that
together with their Entertainment Group and Artist Network creates
and licenses entertainment applications to the mobile community.
They were recently voted as "Cool WAP Site of The Day"
and ranked as one of the top 4 most usable WAP sites in the world
by Openwave. Check them out at www.FunCaster.com
Looking for a good investment? Contact the CEO at firstname.lastname@example.org.
the Stormy Seas of 'Kewl'
even spelling "cool" right when I began to understand
e-marketing to teens
what you can learn too
Cardinal Rule of Email Newsletter Marketing: Don't Be Rude
Stop being a jerk..just follow some
a big splash without the big bucks....
Cheap & Easy: Low-Cost
Ways to Touch Your Target
smart, tenacious and exceedingly good at what you do but, alas,
not wealthy or flush with venture capital. You've started a business,
and now you need to tell the world. Given our druthers, we'd all
like to run ads on TV, in magazines and in newspapers. But if you
don't have the budget to advertise in these mediums consistently,
you're probably wasting your money. What's a poor entrepreneur to
are some marketing methods to help ye of little cash make a big
splash, attract clients and increase product/service visibility.
Oh really? Tell me more...click
to Write a Press Release
third party objectivity by doing it right
do you do it?
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