PRO-Exclusive Working Webinar Series

Score, Plan, Convert: Demand Generation

Presented by: Kenda Macdonald

Convert more prospects with buyer psychology—using simple neuroscience-based hooks!

Like the smell of fresh-baked cookies, these hooks attract prospects and trigger their buyer behavior.

And when you automate these customer experiences, you get a steady stream of qualified leads—and customers who become repeat buyers.

Start a powerful, targeted lead nurturing program that guides your prospects from interest to purchase. In this four-part Working Webinar Series, Kenda Macdonald shows you how to put it all together into a lead generation strategy that works for you.

In this Working Webinar Series, you'll learn:

  • What brain biases to target, triggering prospects into consuming your content—and make them want to buy from only you
  • How to automate your nurture sequence into a steady drip, giving your prospects and customers what they want, when they want it
  • A step-by-step guide to understanding lead scoring, including how to use it to qualify prospects, how to improve your scoring, and how to create your own lead scoring algorithms
  • How to plan out lead magnets so they cascade off one another, creating deeper buy-in to your solutions
  • Ways to stay in contact with customers and clients so you can turn one-time buyers into multi-buyers

You should attend if you:

  • Have a demand generation program that isn't converting as well as you'd like
  • Know demand gen basics and are ready to tackle more advanced automation, nurturing, and lead profiling
  • Want to learn how to use behavior intent to plan more effective content
  • Need more sales and fulfillment after conversion
  • Learn through actionable instruction, hands-on exercises, and peer discussions

About Our Expert

Kenda Macdonald

Kenda Macdonald

Kenda is a behavioral psychology expert who brings a science-based approach her award-winning demand generation automation programs. She's MarketingProfs' demand generation practice lead, the founder of Automation Ninjas, a doting cat mom, and the author of the bestselling book Hack The Buyer Brain.

Frequently Asked Questions

What's a Working Webinar Series?
Dedicating four continuous hours to learning isn't always possible. We get it, your day is packed with meetings to attend and projects to complete. Each Working Webinar Series breaks up a larger, deep dive into a topic into multiple, manageable, one-hour Working Webinars, so you're able to get the complete live experience—and all the nuts-and-bolts learning—without setting aside half your day for a workshop. Plus, you don't have to attend every Working Webinar in a series to get smarter... you can always pick and choose the topics that matter most to you and only attend those sessions.

How is a Working Webinar different from a regular webinar?
When you think "webinar," you probably think speaker presentation + maybe some Q&A time at the end. Those can be great, for sure (we do plenty of those, after all). But our PRO Working Webinars take things a step further for marketers like you who want to learn by doing. Workbook? Check. In-class exercises based on what you're learning right now? Check. Active attendee participation (mics and cameras FTW!)? 100% encouraged.

How much does it cost to register for a Working Webinar?
Our Working Webinars are only available to MarketingProfs PRO subscribers. Membership really does have its privileges, after all. Go PRO now for access to all of our Working Webinars, Master Classes, and so much more. (Already PRO? Log in now to register.)

If this Working Webinar is included in my PRO subscription, why do I need to register?
For upcoming Working Webinars, think of registering as an RSVP; this way, we can send the webinar access link to all the right people. If you want to replay the recording on-demand, registering will bookmark the content on your Learner Dashboard, so you can find it again later.

The live webinar is starting soon. How do I get connected?
If you've already registered for the webinar and you're signed in to the site, select the "Watch" button from the webinar description page. The presentation will launch in a separate browser tab. MarketingProfs webinars are presented in Zoom.

What if I miss the live webinar?
That's a bummer. Working Webinars are chock full of activities and instructor/attendee interaction, so you'll get the most out of them by participating live. But, we get it: sometimes life (and the office) get in the way. The good news is that you'll still learn a thing (or five) by watching the recording on-demand. Simply download the workbook and follow along at your own pace. While Working Webinars are best experienced live, we record each for on-demand replay. Go PRO now for access to all of our upcoming and on-demand Working Webinars. (Already PRO? Log in.)

Have additional questions? We've got you covered. Email customer support.


Be sure to register for each session individually

Session 1

May 3, 2023

Content and Behavior Intent Planning

Enhance your demand generation with buyer behavior and psychology know-how. Here's how to observe your prospects' actions and reactions—and how to adjust your demand generation program in response.

Session 2

May 10, 2023

Lead Scoring and Progressive Profiling

Discover how to properly score your leads, progressively profile your prospects based on behavior, and fill your pipeline with hot leads that your sales department will love.

Session 3

May 17, 2023

Cascading Your Lead Magnets

Increase the odds that your new lead becomes a paying customer—with an active nurture campaign! Discover how to cascade content into a steady drip of information your customers look forward to receiving.

Session 4

May 24, 2023

Fulfillment After Conversion

Craft a world-class post-conversion experience that runs on autopilot! With the right nudges in your marketing automation program, you'll build stronger relationships, increasing fulfillment and CLV.