PRO-Exclusive Working Webinar Series
But the information a CEO needs is different from what a project manager wants.
With Buyer Personas, you can provide custom marketing messages to your different types of customers' unique needs. You'll become a trusted advisor on their buyer's journey, prepare them to work with the sales team, and increase your revenue with targeted marketing.
In this Working Webinar Series, Ardath Albee walks you step by step to create Buyer Persona templates for your market. You'll discover how to use these Personas to build relationships with your prospects and existing customers.
Ready to create your Buyer Personas? Join Ardath Albee to learn:
Ardath helps B2B companies create persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. She is the author of Digital Relevance: Developing Marketing Content + Strategies that Drive Results and eMarketing Strategies for the Complex Sale.
What's a Working Webinar Series?
Dedicating four continuous hours to learning isn't always possible. We get it, your day is packed with meetings to attend and projects to complete. Each Working Webinar Series breaks up a larger, deep dive into a topic into multiple, manageable, one-hour Working Webinars, so you're able to get the complete live experience—and all the nuts-and-bolts learning—without setting aside half your day for a workshop. Plus, you don't have to attend every Working Webinar in a series to get smarter... you can always pick and choose the topics that matter most to you and only attend those sessions.
How is a Working Webinar different from a regular webinar?
When you think "webinar," you probably think speaker presentation + maybe some Q&A time at the end. Those can be great, for sure (we do plenty of those, after all). But our PRO Working Webinars take things a step further for marketers like you who want to learn by doing. Workbook? Check. In-class exercises based on what you're learning right now? Check. Active attendee participation (mics and cameras FTW!)? 100% encouraged.
How much does it cost to register for a Working Webinar?
Our Working Webinars are only available to MarketingProfs PRO subscribers. Membership really does have its privileges, after all. Go PRO now for access to all of our Working Webinars, Master Classes, and so much more. (Already PRO? Log in now to register.)
If this Working Webinar is included in my PRO subscription, why do I need to
For upcoming Working Webinars, think of registering as an RSVP; this way, we can send the webinar access link to all the right people. If you want to replay the recording on-demand, registering will bookmark the content on your Learner Dashboard, so you can find it again later.
The live webinar is starting soon. How do I get connected?
If you've already registered for the webinar and you're signed in to the site, select the "Watch" button from the webinar description page. The presentation will launch in a separate browser tab. MarketingProfs webinars are presented in Zoom.
What if I miss the live webinar?
That's a bummer. Working Webinars are chock full of activities and instructor/attendee interaction, so you'll get the most out of them by participating live. But, we get it: sometimes life (and the office) get in the way. The good news is that you'll still learn a thing (or five) by watching the recording on-demand. Simply download the workbook and follow along at your own pace. While Working Webinars are best experienced live, we record each for on-demand replay. Go PRO now for access to all of our upcoming and on-demand Working Webinars. (Already PRO? Log in.)
Have additional questions? We've got you covered. Email customer support.
Be sure to register for each session individually
February 1, 2023
Well-researched B2B Buyer Personas fuel relevant content, compelling storylines, and high engagement. Discover which Personas benefit your sales pipeline and what questions to ask in your research phase.
February 8, 2023
You've done your research to identify and round out your ideal Buyer Personas. Now it's time to organize the applicable information into buying stages without making things complex.
February 15, 2023
Now that you have your Buyer Personas drafted, it's time to put them to work! Learn how they can inform your content, ensuring relevance to your buyers and keeping your pipeline full.