Session 1
Your Org Chart Is Missing Something: How to Build AI Teammates That Work Alongside Your Team
with Liza Adams
Ready to build your own AI teammate? Liza Adams does a live demo with ChatGPT and walks you through the steps to create your own custom GPT. Give it instructions, test, and publish! What will your AI teammates help you accomplish?
Session 2
The AI Pilot Process: Practical Steps to Move From Experiment to Impact
Jessica Hreha
These 5 steps connect your AI pilot to real business impact! Jessica Hreha reveals how to give leadership visibility into your AI program. With a brief that defines success, your CIO and COO will be more comfortable approving AI use.
Session 3
Train Your AI Like a Team Member Through Brand Governance
with Erika Heald
Don't overcomplicate your AI prompts! Erika Heald warns that ""kitchen sink" prompting only confuses AI. Instead, write clear instructions using Erika's 6-point structure for a step-by-step approach that produces better results every time.
Session 4
AI for Real Thought Leadership: Turning Expert Insights Into Sales-Ready Content
with A. Lee Judge
Where are you on the AI Capability ladder? A. Lee Judge defines a shared language of AI competency, and how "prompts" differ from "assistants" and "agents." It's the assistants, Lee says, that help your team work best together.
Session 5
The Hidden Friction Points That Reveal Your AI Roadmap
with Ed Gandia
How do you convince your team to use AI? Focus on the problems it solves! Ed Gandia shares 5 places to look in your team's workflow to find friction. Have AI solve these friction points, Ed says, and your team is more likely to adopt AI.
Session 6
The AI Adoption Breakdown: 3 Organizational Obstacles Leaders Face (And the Fixes That Drive Real Change)
with Katie Robbert
Marketers who excel at thought leadership, says Robert Rose, don't rush to scale with AI. They know thoughtful writing is a valuable customer experience which takes effort, and by removing effort we reduce value. Get Robert's suggestions on increasing your content's value in this clip from his closing keynote.