Session 1
Your Org Chart Is Missing Something: How to Build AI Teammates That Work Alongside Your Team
with Liza Adams
Ready to build your own AI teammate? Liza Adams does a live demo with ChatGPT and walks you through the steps to create your own custom GPT. Give it instructions, test, and publish! What will your AI teammates help you accomplish?
Session 2
The AI Pilot Process: Practical Steps to Move From Experiment to Impact
Jessica Hreha
Your clients want authenticity from you, but are your buyer personas an authentic representation of those clients? In this clip, Phoenix Harvey discusses how to assess the authenticity of your buyer personas—and which methods humans vs. AI perform best.
Session 3
Train Your AI Like a Team Member Through Brand Governance
with Erika Heald
Content is like a cake. And personalized content at scale requires a "content recipe" that produces consistently good results, says Erika Heald. In this clip, Erika describes how to create your content recipe so your AI's output is consistently on-brand.
Session 4
AI for Real Thought Leadership: Turning Expert Insights Into Sales-Ready Content
with A. Lee Judge
B2B marketing writing can be split into 7 different phases, says Ed Gandia, giving you a clear understanding of what's required at each step. In this clip, Ed explains the steps and identifies the 4 where AI can give you the quickest wins in your marketing.
Session 5
The Hidden Friction Points That Reveal Your AI Roadmap
with Ed Gandia
Want your brand featured in Google's AI Overviews? Time to apply Generative Engine Optimization (GEO). In this clip, Janet Driscoll Miller reveals how to get a quick win with GEO, increasing the odds of specific content being featured by Google's AI.
Session 6
The AI Adoption Breakdown: 3 Organizational Obstacles Leaders Face (And the Fixes That Drive Real Change)
with Katie Robbert
Marketers who excel at thought leadership, says Robert Rose, don't rush to scale with AI. They know thoughtful writing is a valuable customer experience which takes effort, and by removing effort we reduce value. Get Robert's suggestions on increasing your content's value in this clip from his closing keynote.