Session 1
Your Org Chart Is Missing Something: How to Build AI Teammates That Work Alongside Your Team
with Liza Adams
Sought-after AI advisor Liza Adams explores how a team of 25 marketers added 100 custom AI assistants. Liza shows you exactly how this team built, deployed, and connected custom GPTs across marketing functions... and the dramatic results they achieved in just 6 months.
Session 2
The AI Pilot Process: Practical Steps to Move From Experiment to Impact
with Jessica Hreha
Jessica Hreha, Director of Marketing AI Transformation at Veeam Software, helps you take custom AI tools from idea to build to test to pilot to scale. You'll develop clear goals, timelines, and decision points, with practical guidance on what to scale and what to stop. All based on real-world pilot projects.
Coming soon!
Check back after February 4
Session 3
Train Your AI Like a Team Member Through Brand Governance
with Erika Heald
B2B marketing strategist Erika Heald shows you, step-by-step, how to train tools like custom GPTs (using ChatGPT) and custom Gems (using Google Gemini) for a range of B2B marketing activities beyond content generation, including campaign planning, audience segmentation, content reuse, and more.
Coming soon!
Check back after February 11
Session 4
AI for Real Thought Leadership: Turning Expert Insights Into Sales-Ready Content
with A. Lee Judge
Scrambling for new content? A. Lee Judge, founder of Content Monsta, shows you how AI can help capture unique insights from your subject matter experts (SMEs)—and turn those insights into revenue-driving, authentic content that both speaks directly to your market and is aligned with Sales.
Coming soon!
Check back after February 18
Session 5
The Hidden Friction Points That Reveal Your AI Roadmap
with Ed Gandia
Founder and President of High-Income Business Writing, AI coach Ed Gandia helps you spot the bottlenecks that slow campaigns and content, and then turn those friction points into a simple plan for using AI without chaos. You'll see live examples that show results and build buy-in fast.
Coming soon!
Check back after February 25
Session 6
The AI Adoption Breakdown: 3 Organizational Obstacles Leaders Face (And the Fixes That Drive Real Change)
with Katie Robbert
Katie Robbert, CEO at Trust Insights, knows that many AI projects run into roadblocks with the IT or Legal departments. These aren't tech problems; they're change management problems. Katie will give you the practical, actionable advice you need to overcome resistance and build a truly AI-ready marketing strategy.
Coming soon!
Check back after March 4