MAKE INFORMED DECISIONS BASED ON ACTUAL DATA
Measuring tactics and displaying the results in fancy dashboards will only get you so far!
If you want to make a positive impact on your business (and get ahead in your career), you need to develop the financial acumen to measure, make informed decisions based on actual data, and communicate marketing's greater impact to your CFO and management team.
That's what you'll learn to do in this Master Class, with revenue catalyst Samantha Stone.
Whether your business goals are increased revenue, market share or penetration of a new market, or recurring revenue, you'll learn how to create concrete goals, establish KPIs, track marketing's contribution, report effectively, and manage your P&L (profit and loss) ledger.
Once you've completed the 13 bite-sized (yet comprehensive) lessons, you'll have the skills and knowledge needed to make smarter decisions, secure bigger budgets, and prove that marketing deserves a seat at the table.
You have multiple ways to complete the lessons and earn your certificate of completion:
- Attend all of the Watch Parties
- Attend some Watch Parties and complete the rest of the lessons on-demand
- Watch all of the lessons on-demand (starting May 11) when it works for you
Kickoff Watch Party with Samantha Stone
May 11 at 2pm ET
Additional Watch Party events
Weekly on Wednesday and Friday at 12pm ET
March 14 to June 4 (subject to change)
Master Classes are designed to give you the very best online learning experience with:
- Access to live viewing parties with Q&A, so you can stay focused and ask the instructor any questions that come up along the way
- Comprehensive step-by-step instruction (exactly what you need: no more, no less)
- Bite-sized lessons so you can stop and start on your schedule
- High quality audio (because there's nothing more distracting than echoes!), crisp video, and stellar graphics
- A certificate of completion to proudly showcase to your boss (or future boss) that you've mastered marketing strategy
YOUR INSTRUCTOR: Samantha Stone
Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing strategist, researcher, speaker, consultant, and persona coach. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
TWO WAYS TO GET ACCESS TO THIS MASTER CLASSPRO subscribers: Sign in to register for free.
- Access to live Watch Parties with Q&A
- On-demand access to all of the lessons for one year
- Certificate of completion once you've finished all the lessons
- Unlimited access to all MarketingProfs Master Classes, Bootcamps, Backstage webinars, and courses for an entire year
- A ticket to B2B Forum online
- Membership in our PRO Facebook community