This lesson is part of MarketingProfs Master Class
A Marketer's Field Guide to Financial Goal Setting and Measurement
Join expert Samantha Stone for this comprehensive Master Class to develop the financial acumen and measurement skills needed to make smarter business decisions, move your business forward, impress your CFO and management team, and prove your value. LEARN MORE
YOUR INSTRUCTOR: Samantha Stone
Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing strategist, researcher, speaker, consultant, and persona coach. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.