Marketing Planning and Strategy: Making the Most of Your 2026 Budget
A MarketingProfs workshop with instructor Pam Didner
November 17, 2025 | 9:00am – 3:30pm ET
Omni Boston Seaport | Ensemble A
Hi there!
Thank you for registering for the Marketing Planning and Strategy: Making the Most of Your 2026 Budget workshop at MarketingProfs B2B Forum. We're excited to see you!
But first things first: Log in now to review important workshop-day information and download the digital workbook and slides.
Log in to your MarketingProfs account to access your workshop materials.
Are you excited? Because we're excited.
Whether you're still packing for Boston or already on-site at the Omni—welcome! Here are some need-to-knows to make your MPB2B workshop a ridiculously awesome experience.
Workshop Materials
Before the workshop, download the interactive workbook (MS Word). You will not receive a print version or a copy of the slides.
What to Bring
You MUST bring your computer with you. It's the only way to access your workbook and participate in activities.
Location
All workshops are located on the second floor of the Omni Boston Seaport—our official conference HQ—at 450 Summer Street in Boston.
Marketing Planning and Strategy: Making the Most of Your 2026 Budget takes place in Ensemble A. Please check the app for a map or ask a member of the event staff for directions.
You can find all workshop meals and refreshment breaks in the south pre-function space (AKA the Ensemble Foyer) on floor 2.
Workshop Day Agenda
Please plan to arrive early to pick up your badge—there will be a line. You can't grab breakfast or enter the workshop room without it.
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Need Help?
Questions? Concerns? Contact us at support@marketingprofs.com. Or, if you're already on the ground in Boston, swing by the event Help Desk starting at 7:00am on workshop day.