Session 1

Transforming Writing for Businesses with AI, presented by Bruce Clay Inc.

with Bruce Clay

Want to give your writers—or yourself—the best chance to craft content that resonates with your ideal customers? Then don't use AI to write! Instead, Bruce suggests five alternative ways AI can help you improve written content

Session 2

NEW Email Newsletter Strategies That *Actually* Work

with Ann Handley

"Why do we even have a newsletter?" Ann explains if you can't answer that question—or if the answer doesn't serve your readers—you need to rethink its purpose and give it a job worthy of the time and energy you're investing in it.

Session 3

The Ultimate Positioning and Messaging Guide for Homepages

with Anthony Pierri

For B2B marketers, there are four good ways to segment your audience. Anthony explains you might not need to address all four of them. Depending on your situation, your home page copy could target just one or two and appeal to a wider audience.

Session 4

But Wait, There's More! 7 Captivating B2B Copy Tips You Can Learn From Infomercials

with Heather Lloyd-Martin

Want a smooth way to make your message sticky? Heather shows you how to turn drab descriptions into snappy salescopy— lighting up a reader's brain to make it sparkle with interest. You'll be blown away with the results of this simple change to your writing.

Session 5

Clear the Way with UX Writing

with Shannon Geis

What's the experience your customer is going through? Shannon invites you to think about your customer's journey—not just for a successful purchase, but also for the problems a buyer might encounter and how your team can meet those challenges.

Session 6

Creative Compliance: Effective Writing for Regulated Industries

with Ahava Leibtag

Who benefits from clear communication—and how do you even know if your message is clear? Ahava explains why it's a mistake to use industry jargon and reveals the three conditions your writing must meet for it to work for your readers.

Session 7

How to Write Better Emails

with Eman Ismail

Session 8

People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience

with Anne Popolizio

Session 9

Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

with Sarah Greesonbach

Session 10

Author to Author: Ann Handley Talks to Geraldine DeRuiter

Geraldine DeRuiter & Ann Handley