Marketing Writing Bootcamp: Write clear, compelling B2B content

10 Weekly Sessions |
September 4–November 6

Get The Secrets
to Irresistible
Marketing Writing

Content. Newsletters. Emails. Web pages. It's ALL marketing writing! Make it easy for your audience to get the message with our exclusive Marketing Writing Bootcamp.

Register Now—Free for PRO!
See Registration Options

Join writers talking writing | Sep 4–Nov 6

Thanks for Registering

See you in September for our first session!

Add to Calendar

It's Simple: If They Can't Understand It,
They Won't Read It.

Marketing writing is everywhere. But if your message isn't clear, your audience won't spend time figuring out what you meant. They're busy—and they'll look for answers elsewhere.

That's why your writing needs to be easy to read and easy to understand.

Writing clearly enhances your ability to communicate ideas. But it's not a natural skill for most people.

However, it is a skill you can develop!

At Marketing Writing Bootcamp, ten marketing writers spill their secrets to clear, effective writing. Discover how to clarify your content, polish your product descriptions, upgrade your UX, and more. You'll wrap this series with new ways to write that you'll use every day for the rest of your career.

Cut the confusion and sharpen your skills. Join us at Marketing Writing Bootcamp!

Marketing Writing Bootcamp by MarketingProfs logo

Livestreams every Wednesday
September 4–November 6

Agenda

Wednesday, September 4

12:00pm–1:00pm ET


Details coming soon

Speaker: TBD

Overview

Dive into the future of marketing with Caitlin Seele as she explores how Conversational AI is revolutionizing the way businesses connect with their audience, turning generic website interactions into meaningful experiences. Uncover the secrets behind Conversational AI's ability to redefine engagement and drive demand like never before.

During this session, you'll learn about...

  • Streamlining demand generation workflows with Conversational AI
  • Empowering content personalization through AI insights
  • Enhancing customer connections with predictive analytics

Join us to transform your marketing strategy and forge deeper connections with your audience through the power of AI.

Headshot of Caitlin Seele

Caitlin Seele

Director of Revenue Marketing | Drift a Salesloft company

Caitlin Seele has built and led marketing teams at high-growth B2B companies for more than nine years. She's the director of revenue marketing at Drift, where she leads revenue strategy, demand generation, digital strategy, and sales and marketing alignment.

Drift a Salesloft company logo

Drift a Salesloft company, the buyer experience and Conversational AI company, inspires businesses to create more engaging customer experiences, one conversation at a time. Drift helps thousands of customers across the globe translate conversational data and buyer behavior into deeper relationships, more pipeline and more revenue. A pioneer in Conversational Marketing, the company was founded in 2015 to help remove friction from the B2B buying process. As buyer expectations continue to increase and AI becomes central to empowering meaningful customer journeys at scale, Drift is disrupting the category it created. Its human-centric, AI-powered platform listens, understands and learns from buyers to deliver personalized experiences and recommendations at every touchpoint. Drift is creating a world where AI works for humans to turn conversations into relationships.

Wednesday, September 11

12:00pm–1:00pm ET


NEW Email Newsletter Strategies That *Actually* Work

Speaker: Ann Handley

Overview

Think you're up-to-date on the latest email newsletter trends and insights...?

Welp, think again.

Our own Ann Handley, Chief Content Officer at MarketingProfs, will guide you through the latest and brightest newsletter tips, trends, and tactics to help you write and launch, re-tool, or tweak your email newsletter.

You'll learn...

  • How you can get more value out of your email newsletter, as both a writer and for your audience
  • What metrics to focus on for long-term success
  • Reader engagement tips to make your open rate soar as high as Mount Everest
  • And... bonus! Answers to pesky questions you always wonder about... like: Should I also publish a LinkedIn newsletter? How long should a newsletter be?

It's time you got more joy from writing your newsletter, and better results, too. Who's in?

Headshot of Ann Handley

Ann Handley

Chief Content Officer | MarketingProfs

Ann Handley is a Wall Street Journal bestselling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the seven people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer. She publishes a popular biweekly newsletter all about writing, Total Annarchy.

Wednesday, September 18

12:00pm–1:00pm ET


The Ultimate Positioning and Messaging Guide for Homepages

Speaker: Anthony Pierri

Overview

You probably know your homepage is confusing. But you're probably not sure how to fix it.

You've got multiple stakeholders who want different things on it. Your product is complicated and has lots of features. Your company serves lots of different types of customers.

How do you take all this information and organize it into a clear and concise homepage?

Anthony Pierri and his partner Rob Kaminski have helped over 200 companies with their positioning, messaging, and homepage creation. Their value proposition frameworks have been used by hundreds of marketers, from pre-seed startups to publicly traded enterprises.

In this session, Anthony will cover their framework and approach, including...

  • How to position your product
  • How to craft your key value propositions
  • How to translate these outputs into a clear and compelling homepage
Headshot of Anthony Pierri

Anthony Pierri

Co-founder | FletchPMM

Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that helps early-stage B2B startups sharpen their positioning, better articulate their value propositions, and then translate those outputs into a rewritten homepage. Since Fletch started, Anthony and his partner Rob Kaminski have worked with over 200 venture-backed startups.

Wednesday, September 25

12:00pm–1:00pm ET


But Wait, There's More! 7 Captivating B2B Copy Tips You Can Learn From Infomercials

Speaker: Heather Lloyd-Martin

Overview

You won't believe your eyes!

Writing and evaluating B2B content is easy with powerful copywriting tips inspired by popular infomercials.

This interactive, fun, and fast-paced session is perfect for non-copywriters needing high-level, expert ways to make their B2B copy sing. You'll walk away with a checklist for ensuring your B2B web copy is engaging, highlights your value, encourages conversion, and makes you money.

At the end of this session led by Heather Lloyd-Martin, a 25+ year copywriting expert, you'll be able to...

  • Identify copywriting opportunities that transform your content from "meh" to "marvelous"
  • Write B2B copy that clicks with your target reader and spotlights your value
  • Appraise existing content for "what's missing," and confidently outline what to do next

Act now! Don't delay!

Headshot of Heather Lloyd-Martin

Heather Lloyd-Martin

Copywriter and Fractional CMO | SuccessWorks SEO Copywriting

Forbes Magazine called Heather Lloyd-Martin "The pioneer of SEO copywriting." Over 25 years ago, Heather helped set SEO best practices with a core group of brilliant colleagues. Since then, she's traveled the world helping in-house and freelance writers create sustainable SEO content writing strategies. Her coaching business, Charisma Boost, helps Gen X women confidently build their personal brands, sharpen their communication skills, and build businesses.


Clear the Way with UX Writing

Speaker: Shannon Geis

Overview

Your awesome marketing campaign has enticed your audience to explore your product. Now, how do you ensure they make it through to the next stage without getting stuck in the weeds?

Good UX writing is essential to ensuring users, both new and returning, understand their next steps. By using plain language and UX writing essentials, we can connect our organization's goals to our users' needs.

When we consider a situation from our user's point of view, we can clear the path for where they are going and help them reach their destination.

In this session with content designer and UX writer Shannon Geis, you'll learn how to...

  • Think about your user needs, including identifying pain points, tasks, and possible roadblocks
  • Use simple language to provide users with a clear path to accomplish their goals
  • Identify places where UX writing can improve your digital products
Headshot of Shannon Geis

Shannon Geis

Content Designer | CVS Health

Shannon Geis is a content designer at CVS Health. She has a decade of UX writing and content design experience spanning Fortune 50 companies and nonprofits, as well as a background in marketing and B2B design. She believes in the power of user-centered experiences to build brand loyalty.


Creative Compliance: Effective Writing for Regulated Industries

Speaker: Ahava Leibtag

Overview

Bound by rules? That doesn't mean your content has to be dull.

Just ask Ahava Leibtag. With 20 years of experience writing for regulated industries, she knows how to make compliance engaging.

In this webinar, learn practical strategies for aligning your marketing efforts with both regulatory requirements and business objectives while crafting clear, accessible content that captivates your audience.

You'll learn...

  • How to transform regulatory limits into creative expression opportunities
  • The importance of aligning your content with business and compliance goals
  • Methods to create content that engages your audience, using plain language and various distribution methods
Headshot of Ahava Leibtag

Ahava Leibtag

President | Aha Media Group

Ahava Leibtag has more than 20 years of experience in writing, messaging, and marketing. She's consulted with some of the world's largest firms to attract and grow their audiences. Ahava is the president and owner of Aha Media Group, LLC, a copywriting, content strategy, and content marketing consultancy. In 2020, Ahava was inducted into the Healthcare Internet Hall of Fame as an Innovative Individual. She is the author of The Digital Crown: Winning at Content on the Web.

Wednesday, October 16

12:00pm–1:00pm ET


How to Write Better Emails

Speaker: Eman Ismail

Overview

It's 2024 and email has changed. Your subscribers are receiving more marketing emails than ever before, which means your emails need to work harder than ever before.

Subscribers' standards are higher, and their patience for poor-quality, half-hearted email copy taking up space in their inboxes is lower.

But if you can get email right, these same subscribers are ready, willing, and excited to spend money with you.

Eman Ismail, an email strategist and copywriter who's helped her clients make millions of dollars combined, is here to teach you how to write better emails.

Emails that develop connections, emails that engage, and emails that convert.

You'll learn how to...

  • Get opened
  • Develop connections with your audience
  • Convert your subscribers into customers and sales
Headshot of Eman Ismail

Eman Ismail

Conversion Strategist and Copywriter | emancopyco.com

As an email conversion strategist and copywriter at emancopyco.com, Eman Ismail helps online business owners, creators, and personal brands fire up their conversions, evergreen their sales, and turn fans into Superfans. She also hosts the multi-award-winning podcast Mistakes That Made Me, a Hubspot podcast that asks extraordinary business owners to share their biggest business mistakes. Collectively, her strategy and copy have helped generate millions of dollars for her clients.

Wednesday, October 23

12:00pm–1:00pm ET


People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience

Speaker: Anne Popolizio

Overview

Join Anne Popolizio for a step-by-step walk-through of her agency Social Squib's process for creating and A/B testing social media content. Learn how to identify what exactly drives your customers' behavior, optimize your writing and content performance, and maximize ROI.

You'll learn...

  • A repeatable system to create and test content so you can improve your writing performance
  • How to apply A/B testing to messaging
  • What the metrics are telling you and how you can use them to optimize your funnel to generate more leads or sales
Headshot of Anne Popolizio

Anne Popolizio

Owner | Social Squib

Anne Popolizio owns the digital marketing agency Social Squib. In school, Anne was the nerdiest and most creative of the nerds. This balance serves her well in social media. She focuses on specific storytelling for your ideal client through the written word, video, and sound, but she's obsessed with analytics so you can measure the results of your efforts.

Wednesday, October 30

12:00pm–1:00pm ET


Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

Speaker: Sarah Greesonbach

Overview

What do webinars and educational events, original research, and thought leadership have in common? They're the top three kinds of marketing writing you'll need to master for a successful 2025.

Using Andrew Davis' "The Pyramid of Audience Influence," writer Sarah Greesonbach, founder of the B2B Writing Institute, will make the case for why developing your strategy and skills with these three asset types is key to keeping up career momentum.

You'll learn...

  • Which of these formats will work best for you
  • How to ideate effective ideas for your audience
Headshot of Sarah Greesonbach

Sarah Greesonbach

Founder | B2B Writing Institute

Sarah Greesonbach is a teacher and business coach and the founder of B2B Writing Institute. Since 2013, Sarah has operated B2B Content Studio and invoiced more than $1.5 million as a freelance writer. Writing for agencies and Fortune 500 technology companies in the HR, retail and e-commerce, and higher education space, Sarah develops B2B content marketing assets like original research, white papers, and more.

Wednesday, November 6

12:00pm–1:00pm ET


Author to Author: Ann Handley Talks to Geraldine DeRuiter

Speakers: Geraldine DeRuiter & Ann Handley

Overview

Join Ann Handley as she speaks with acclaimed author Geraldine DeRuiter in an engaging fireside chat about writing, creativity, and what it means to be an author and creator in 2024.

Geraldine is a James Beard Award-winning writer best known for her books and blog, "The Everywhereist," which chronicles her travels and experiences around the world with her husband, Rand Fishkin, marketer and co-founder of Moz. During this special keynote session, she'll chat with Ann about the things that make writing so rewarding and essential: the love, the fun, and the sense of purpose it brings to our lives.

They'll discuss the joys and challenges of the creative process, the importance of storytelling, and the power of the written word to connect, inspire, and transform—regardless of topic or industry. (That means marketing writing, too.)

Plus, you'll hear Geraldine's thoughts on the future of writing and reading in a constantly evolving world.

Join us to explore what it means to be human in today's world, how writing can help us make sense of it all, and how we as writers can build meaningful connections with our audiences through social media and other platforms.

Together let's mark the end of Marketing Writing Bootcamp with a session celebrating the joy and power of the written word. You might also win a copy of Geraldine's fantastic and hilarious new memoir If You Can't Take the Heat. But you have to be present to win!

Don't miss this closing keynote for inspiration on your own writing journey.

Headshot of Geraldine DeRuiter

Geraldine DeRuiter

James Beard Award-Winning Blogger and Bestselling Author

Geraldine DeRuiter is the James Beard Award-winning blogger behind "The Everywhereist" and the author of All Over the Place: Adventures of Travel, True Love, and Petty Theft and the national bestseller If You Can't Take the Heat: Tales of Food, Feminism, and Fury. She's been called "hilarious, clever, profound and poignant at the same time" by Bookpage and "loud and irrational" by The New York Times. Her writing has appeared in The Washington Post, The New Yorker's Daily Shouts, Marie Claire, and Refinery 29.

Headshot of Ann Handley

Ann Handley

Chief Content Officer | MarketingProfs

Ann Handley is a Wall Street Journal bestselling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the seven people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer. She publishes a popular biweekly newsletter all about writing, Total Annarchy.

Meet the Speakers

Headshot of Geraldine DeRuiter

Geraldine DeRuiter

James Beard Award-Winning Blogger and Bestselling Author

Headshot of Shannon Geis

Shannon Geis

Content Designer | CVS Health

Headshot of Sarah Greesonbach

Sarah Greesonbach

Founder | B2B Writing Institute

Headshot of Ann Handley

Ann Handley

Chief Content Officer | MarketingProfs

Headshot of Eman Ismail

Eman Ismail

Conversion Strategist and Copywriter | emancopyco.com

Headshot of Ahava Leibtag

Ahava Leibtag

President | Aha Media Group

Headshot of Heather Lloyd-Martin

Heather Lloyd-Martin

Copywriter and Fractional CMO | SuccessWorks SEO Copywriting

Headshot of Anthony Pierri

Anthony Pierri

Co-founder | FletchPMM

Don't Just
Take Our
Word for It