Get Ready for Your Workshop

About This Workshop:

Demand generation and marketing automation are two powerful elements of a smart marketer's plan for B2B success. And the good news is, getting the best results from them doesn't require magic—just good brain science!

In Attract and Nurture: Demand Generation, instructor Kenda Macdonald will share the low-down on using behavioral psychology-based evidence to trigger your desired buyer actions. You'll learn how to toss out your typical funnel and master life cycle marketing, the buyer purchase formula, and the five buyer awareness stages.

Make this workshop extra hands-on: Bring a lead magnet, map your follow-up process, and—if you've got the courage—volunteer to share your work with fellow attendees.

This workshop focuses on the first two phases of life cycle marketing—attract and nurture. You'll learn...

• How to combine automation, buyer psychology, and content for demand generation success
• How to identify and use the right type of content to attract and nurture prospects
• How and why lead magnets work for you (and not just during the attract phase!)
• Three types of nurture campaigns

Get certified:

Becoming certified demonstrates that you understand the fundamentals of demand generation automation.

Here's how to earn the Certified Demand Generation Marketer I credential:

• Attend the LIVE workshop.
• Complete the companion e-learning. You can dig in starting now.
• Pass the certification exam by June 30, 2023. Completing the workshop and companion e-learning unlocks the final step: the certification exam. This 50-question test covers what you learned from the workshop and companion e-learning. You'll have three chances to take and pass the exam (with a 70% or higher score) within 60 days of the workshop.

Once you've completed these three steps, we'll issue your new digital credential through Accredible within five business days, so you can easily add to LinkedIn and share with others (hint: start with your boss) to prove what you know.