Shakeup B2B | Online Marketing Conference | April 2023

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Main Conference April 13: $279 (free for PRO!)
Add-On Workshops April 11–12: $395 each

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Main Conference April 13: Free for PRO
Add-On Workshops April 11–12: $395 each

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Main Conference April 13: $0 for PRO members, like you!
Add-On Workshops April 11–12: $395 each

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When the world gets unpredictable, it's easy to play it safe and cling to what worked yesterday. But that's not your best bet for success. Instead, it's time to take a chance. Change the game. And shake things up.

Start with Shakeup B2B, an online event designed to spark new ideas, inspire action, and (gasp!) throw those long-held best practices out the window. We're lining up a full-day conference with concurrent sessions, one-on-one opportunities with subject matter experts, small-group roundtable discussions, plus two optional interactive workshops with certification.

All exclusively for MarketingProfs PRO members looking to shake up their companies and careers. Register now.

A room full of laughing marketers at a MarketingProfs' workshop

SPEAKERS

Headshot of Ann Handley

Ann Handley

Chief Content Officer | MarketingProfs

EVENT HOST

Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.

Headshot of Charlene Li

Charlene Li

Chief Content Officer | PA Consulting

Charlene is an expert on business transformation and disruptive leadership and the NYT bestselling author of six books, including The Disruption Mindset. She's worked with hundreds of companies from Adobe to SWA, advised 14 Dow Jones Industrial 30 companies, and was named one of the most creative people in business by Fast Company.

Headshot of Mike Allton

Mike Allton

Head of Strategic Partnerships | Agorapulse

Mike's an international speaker, award-winning consultant, and author with over a decade of experience in digital marketing. As Head of Strategic Partnerships at Agorapulse, he strengthens relationships with social media educators, influencers, and partner brands.

Headshot of Kate DiLeo

Kate DiLeo

Brand Architect | Kate DiLeo Branding

Kate is a brand architect and #1 international bestselling author who has partnered with more than 300 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy. Her bestselling book, Muting the Megaphone, is available on Amazon.

Headshot of Ashley Guttuso

Ashley Guttuso

Marketer + Strategist + Trust Builder

Ashley is a journalist-turned-marketer with a passion for storytelling that builds trust. She helps B2B brands adopt a media company approach to content strategy. Ashley regularly speaks at conferences like Content Marketing World, lives in Mississippi, and enjoys metal detecting in England (ask her about her 40 AD Celtic gold coin!).

Headshot of Reva Harris

Reva Harris

Principal | Reva Writes

Reva is a copywriter and content marketer who helps B2B brands reach their audiences with easy-to-digest, conversion-focused messaging. As a specialist in what she calls "unsexy" industries, she develops engaging, insightful content for companies in the SaaS, A/E/C, and Human Resources sectors.

Headshot of Zontee Hou

Zontee Hou

President & Chief Strategist | Media Volery LLC

Award-winning digital marketer Zontee is the founder of Brooklyn-based Media Volery, head of strategy for Convince & Convert, and a graduate professor at Columbia University and the City College of New York. She's advised brands from Oracle Marketing Cloud to the International Monetary Fund.

Headshot of Mike Kaput

Mike Kaput

Chief Content Officer | Marketing AI Institute

Mike is the Chief Content Officer at Marketing AI Institute, an education, event, and media company that makes AI approachable and actionable for marketers. He co-authored the book Marketing Artificial Intelligence: AI, Marketing and the Future of Business.

Headshot of Michael King

Michael King

Founder and CEO | iPullRank

An artist and a technologist all rolled into one, Mike is the founder and CEO of SEO and content strategy agency iPullRank. He consults with global brands, including SAP, American Express, HSBC, and SanDisk, as well as promising e-commerce, publishing, and financial services organizations.

Headshot of Mamie Lamley

Mamie Lamley

Sales and Relationship Coach | Codebreaker Technologies

Mamie is a top sales and relationship trainer and coach for Codebreaker Technologies. She is a leading expert in personality, sales, emotional, artificial, and business intelligence to help increase sales and relationship results.

Headshot of Justin Levy

Justin Levy

Director, Social & Influencer Marketing | Demandbase

Justin is an influencer marketing and community-building expert who understands private community dynamics and what it takes to grow them. His innovative influencer campaigns have been nominated for industry awards, while the community he leads at Demandbase brings together hundreds of engaged sales and marketing executives.

Headshot of Kenda Macdonald

Kenda Macdonald

Founder | Automation Ninjas

Kenda is a behavioral psychology expert who brings a science-based approach her award-winning demand generation automation programs. She's MarketingProfs' demand generation practice lead, the founder of Automation Ninjas, a doting cat mom, and the author of the bestselling book Hack The Buyer Brain.

Headshot of Rebekah Mays

Rebekah Mays

Founder and Strategist | One Generation

Rebekah is an experienced copywriter and editor whose agency, One Generation, helps B2B impact brands grow through SEO and content marketing. Since 2011, she's worked with social good tech companies, certified B Corps, and other purpose-driven brands to create content that drives marketing results and positive change.

Headshot of Amanda Milligan

Amanda Milligan

Head of Marketing | Stacker Studio

Amanda heads up marketing for Stacker Studio. With more than a decade of experience in content, growth, and brand, her knowledge has been featured in Entrepreneur, Forbes, TechCrunch, Moz, MarketingProfs, Search Engine Land, and more, as well as conferences like SMX, MozCon, SearchLove, BrightonSEO, and Pubcon.

Headshot of Stefanie Neer

Stefanie Neer

Senior Marketing Manager for Enterprise & ABM | Drift

Stefanie drives ABM strategy and execution at Drift. As a B2B marketing leader, she leads teams in executing campaigns that increase demand generation, accelerate and enable sales, and propel growth.

Headshot of Katie Robbert

Katie Robbert

CEO and Cofounder | Trust Insights

With almost two decades in analytics—pharmacoepidemiology to marketing intelligence—Katie speaks "data" fluently. From planning a martech stack to justifying data to executives, she helps clients and marketers understand the power of their own data. At Trust Insights, Katie oversees growth, operations, and process development.

Headshot of René Shimada Siegel

René Shimada Siegel

Partner | Armanino LLP

René is a Silicon Valley marketer, adjunct professor, and former entrepreneur who merged her consulting agency into a Top 20 consulting and accounting firm. She connects colleagues, clients, and communities to solve complex business problems and amplify authentic stories. René loves pups, Pilates, poke, and alliteration.

Headshot of Caitlin Seele

Caitlin Seele

Head of Digital Marketing | Drift

Caitlin leads the charge on digital strategy and channel performance at Drift. She's a marketing leader specializing in digital marketing, demand generation, and analytics. She's always thinking about what's next for personalization and customer journeys.

Headshot of Sangram Vajre

Sangram Vajre

Co-Founder and CEO | GTM Partners

Sangram is the bestselling author of MOVE and the CEO of GTM Partners, a go-to-market analyst firm. He previously ran marketing at Pardot (acquired by Salesforce) before co-founding Terminus. He's now on a mission to transform 1,000 companies by 2025 by teaching the business of marketing, leadership, and life with frameworks.

Headshot of Allen Weiss

Allen Weiss

CEO | MarketingProfs

Allen is more than the founder, CEO, and positioning consultant at MarketingProfs. He's a long-time mindfulness practitioner and respected teacher whose mindfulness sessions online and onsite at MarketingProfs B2B Forum fill up every year. He also founded Insight4Peace and is the former director of Mindful USC.

Headshot of Chad White

Chad White

Head of Research | Oracle Marketing Consulting

A five-time author of Email Marketing Rules (plus nearly 4,000 posts and articles!), Chad helps brands achieve more with their email and digital marketing programs. A former journalist, he's been featured in more than 100 publications. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year.

AGENDA

11:00am–4:00pm ET

Marketing Writing for New Writers and Non-Writers Workshop and Certification

If you're a newbie marketing writer–or even a non-writer–you need a proven process and audience-centric approach to succeed.

Speaker: Reva Harris

WORKSHOP OVERVIEW

Your day-to-day marketing gig doesn't make you a writer. Or does it?

Everybody writes. Especially marketers. Nurture emails, social updates, SEO, stakeholder presentations (and an endless list more)... they all count as writing. Each requires you to communicate, captivate, and convince your audience.

Whether you're a new writer connecting with customers or a non-writer seeking big-ups from the higher-ups, this LIVE workshop will help you go from cautious to confident.

This is a LIVE workshop only and will not be available on-demand. Sorry, we do not provide workshop slides as a takeaway, but there are plenty of other online resources and takeaway materials.

Marketing Writing for New Writers and Non-Writers focuses on audience-centric writing rather than the nuts and bolts of product-centric features-advantages-benefits content. You'll learn...

  • How to organize a piece of writing based on topic and audience
  • How to adopt a brand voice for your writing
  • How to adjust your tone for different contexts
  • How to write compelling headlines
  • How to hone your pathological empathy so you can create content that resonates with your audience
What's Included:
  • Four hours of live, online interaction with your instructor, plus individual hands-on exercises and peer discussion
  • On-demand e-learning to augment and reinforce what you learn in the classroom
  • A comprehensive workbook with in-class activities and the essential takeaways
  • A chance to earn the MarketingProfs Certified Marketing Writer I credential
You should attend if you:
  • Are a newbie writer (or non-writer) looking for a proven process to succeed from the get-go-the MarketingProfs approach to writing
  • Like to learn by doing? Refining your writing projects through exercises and feedback
  • Want to network with like-minded marketers facing the same challenges and struggles as new marketing writers
Get certified:

Earn a writing credential that'll prove your newfound prowess: MarketingProfs Certified Marketing Writer I. By registering for this workshop, you've already taken the first step. To get certified?

  • Attend the LIVE workshop on April 11 (it will not be available on-demand)
  • Complete the companion e-learning materials
  • Pass the certification exam with a 70% score or higher within 60 days
Headshot of Reva Harris
Reva Harris

Principal | Reva Writes

Reva is a copywriter and content marketer who helps B2B brands reach their audiences with easy-to-digest, conversion-focused messaging. As a specialist in what she calls "unsexy" industries, she develops engaging, insightful content for companies in the SaaS, A/E/C, and Human Resources sectors.

12:00pm–3:00pm ET

Ask an Expert—GA4 and Analytics

Seven, 20-minute consulting appointments available—first come, first served.

Expert Consultant: Katie Robbert

OVERVIEW

Google's axing our old friend Universal Analytics this summer, and GA4 is the new name of the game. Are you ready? Or are you (like most of us) still figuring out the how, the where, and the "what does that option actually mean" of it all?

Or maybe you have other analytics questions—because the whole world doesn't revolve around Google, even though it feels like it some days?

Katie Robbert of Trust Insights to the rescue with personalized, one-on-one advice!

During Katie's Ask an Expert sessions, you'll get 20 minutes to ask your burning analytics questions, seek clarity on a specific problem area, and get the advice you need to succeed. Simply book your appointment and join her at your scheduled time for a live Zoom meeting. Afterward, we'll send you a recording of your conversation. Easy, peasy.

These consulting sessions are available to Shakeup B2B registrants only… and when they're gone, they're gone. The books open for reservations starting on March 30.

Headshot of Katie Robbert
Katie Robbert

CEO and Cofounder | Trust Insights

With almost two decades in analytics—pharmacoepidemiology to marketing intelligence—Katie speaks "data" fluently. From planning a martech stack to justifying data to executives, she helps clients and marketers understand the power of their own data. At Trust Insights, Katie oversees growth, operations, and process development.

12:00pm–3:00pm ET

Ask an Expert—Sales Personas

Seven, 20-minute consulting appointments available—first come, first served.

Expert Consultant: Mamie Lamley

OVERVIEW

You need to know what makes your buyers tick. But understanding your buyers and building sales personas is hard.

Or is it?

If you're responsible for building personas to help sales better communicate with customers—or simply want to build better relationships and create more engagement with audiences throughout the customer journey—help is on the way.

Don't miss out on your chance for a personalized, one-on-one Ask an Expert appointment with sales and relationship coach Mamie Lamley. Get answers to your persona questions, seek clarity on specific areas of sales and relationship building, and get the advice you and your team need to succeed.

Book your 20-minute Ask an Expert session and join her at your scheduled time for a live Zoom meeting. Afterward, we'll send you a recording of your conversation.

These consulting sessions are available to Shakeup B2B registrants only… and when they're gone, they're gone. The books open for reservations starting on March 30.

Headshot of Mamie Lamley
Mamie Lamley

Sales and Relationship Coach | Codebreaker Technologies

Mamie is a top sales and relationship trainer and coach for Codebreaker Technologies. She is a leading expert in personality, sales, emotional, artificial, and business intelligence to help increase sales and relationship results.

5:00pm–6:00pm ET

Mocktails and Marketing Conversations: AI Networking Roundtable

This topical networking activity for marketers interested in AI is limited to 15 people on a first-come, first-served basis—and only to Shakeup B2B registrants.

Registration and waitlist open on March 30.

Facilitator: Mike Kaput

5:00pm–6:00pm ET

Mocktails and Marketing Conversations: Brand Building Networking Roundtable

This topical networking activity for marketers interested in AI is limited to 15 people on a first-come, first-served basis—and only to Shakeup B2B registrants.

Registration and waitlist open on March 30.

Facilitator: René Shimada Siegel

11:00am–4:00pm ET

Attract and Nurture: Demand Generation Workshop and Certification

Decode the buyer brain so you can create your best demand gen programs ever–starting with the first two phases of life cycling marketing.

Speaker: Kenda Macdonald

WORKSHOP OVERVIEW

Demand generation and marketing automation are two powerful elements of a smart marketer's plan for B2B success. And the good news is, getting the best results from them doesn't require magic–Just good science!

Instructor Kenda Macdonald is here to get you started in Attract and Nurture: Demand Generation. She'll provide the low-down on using behavioral psychology-based evidence to trigger your desired actions. You'll learn how to toss out your typical funnel and instead master life cycle marketing, the buyer purchase formula, and the five buyer awareness stages.

Make this workshop extra hands-on and progress your demand gen programs starting day one. Bring a lead magnet, map your follow-up process, and, if you've got the courage, volunteer to share your work with your fellow attendees. (Recommended, not required.)

This is a LIVE workshop only and will not be available on-demand. Sorry, we do not provide workshop slides as a handout, but there are plenty of other online resources, tools, templates, and takeaway materials.

Attract and Nurture: Demand Generation focuses on the first two phases of life cycle marketing-attract and nurture. You'll learn...

  • How to combine automation, buyer psychology, and content for demand generation success
  • How to identify and use the right type of content to attract and nurture prospects
  • How and why lead magnets work for you (and not just during the attract phase!)
  • Three types of nurture campaigns
What's Included:
  • Four hours of live, online interaction with instructor Kenda Macdonald, plus individual hands-on exercises, and peer discussion
  • On-demand e-learning selected to augment and reinforce what you learn in the classroom
  • A comprehensive workbook filled with in-class activities and the most-important takeaways
  • Online tools, templates, and takeaways you can use to implement your new skills right away
  • A chance to earn the MarketingProfs Demand Generation Marketer I credential
You should attend if you:
  • Love science and knowing how the mind really works
  • Are ready to shake up your existing demand gen programs and get better results
  • Are newly responsible for generating demand and want to use a proven method for success from the get-go
  • Like to learn by doing-with exercises, templates, and discussion
Get certified:

Earn a credential that'll prove your demand gen knowledge doesn't stop at business as usual: MarketingProfs Certified Demand Generation Marketer I. By registering for this workshop, you've already taken the first step. To get certified...

  • Attend the LIVE workshop on April 12 (it will not be available on-demand)
  • Complete the companion e-learning materials
  • Pass the certification exam with a 70% score or higher within 60 days
Headshot of Kenda Macdonald
Kenda Macdonald

Founder | Automation Ninjas

Kenda is a behavioral psychology expert who brings a science-based approach her award-winning demand generation automation programs. She's MarketingProfs' demand generation practice lead, the founder of Automation Ninjas, a doting cat mom, and the author of the bestselling book Hack The Buyer Brain.

12:00pm–3:00pm ET

Ask an Expert—B2B Communities, Social Media, and Influencer Marketing

Seven, 20-minute consulting appointments available—first come, first served.

Expert Consultant: Justin Levy

OVERVIEW

B2B communities are exploding in popularity… and we're not just talking about LinkedIn or Facebook. Companies are launching private, closed communities, cutting the clutter, and creating customer-first experiences. (Great example: It's the model for our PRO-exclusive Slack community!)

Justin Levy, B2B social media and influencer marketing expert, knows a thing or two about community building. He's been there, done that—successfully. And he's here for a series of one-on-one Ask an Expert appointments all about you.

Ask him about...

  • B2B community building
  • Closed communities
  • Social media
  • Influencer marketing

Here's how Ask an Expert works: book your 20-minute session and join him at your scheduled time for a live Zoom meeting. Ask him your questions, and he'll help you get clarity on specific problem areas and give you the personalized advice you need to succeed. Afterward, we'll send you a recording of your conversation.

These consulting sessions are available to Shakeup B2B registrants only… and when they're gone, they're gone. The books open for reservations starting on March 30.

Headshot of Justin Levy
Justin Levy

Director, Social & Influencer Marketing | Demandbase

Justin is an influencer marketing and community-building expert who understands private community dynamics and what it takes to grow them. His innovative influencer campaigns have been nominated for industry awards, while the community he leads at Demandbase brings together hundreds of engaged sales and marketing executives.

12:00pm–3:00pm ET

Ask an Expert—Content and Copywriting

Seven, 20-minute consulting appointments available—first come, first served.

Expert Consultant: Rebekah Mays

OVERVIEW

Is your marketing copy working for you? Is your SEO content seizing seekers? Are your emails engaging? Calls to action converting?

Writing copy and creating content with oomph is hard. But personalized help is on the way from copywriter and content marketing strategist Rebekah Mays.

During your 20-minute Ask an Expert session, she'll answer your writing and content strategy questions, offer advice, review copy you're stumbling on, and brainstorm new ideas with you—one-on-one. Simply book your appointment and join her at your scheduled time for a live Zoom meeting. Afterward, we'll send you the recording.

These consulting sessions are available to Shakeup B2B registrants only… and when they're gone, they're gone. The books open for reservations starting on March 30.

Headshot of Rebekah Mays
Rebekah Mays

Founder and Strategist | One Generation

Rebekah is an experienced copywriter and editor whose agency, One Generation, helps B2B impact brands grow through SEO and content marketing. Since 2011, she's worked with social good tech companies, certified B Corps, and other purpose-driven brands to create content that drives marketing results and positive change.

5:00pm–6:00pm ET

Mindfulness for Marketers

This special pre-conference event is limited to the first 50 people—and it regularly sells out. Registration and waitlist open on March 30.

Speaker: Allen Weiss

OVERVIEW

During difficult or uncertain times, we're often visited by a couple of familiar (and unwelcome) guests—anxiety and uncertainty.

And more likely than not, they overstay their welcome.

Throw wet towels on the floor.

And refuse to give us back the bedroom of our brains.

As marketers, we often live in a world of uncertainty—we research, strategize, and project, but our roles also require a constant state of alert readiness so we can turn the ship at any moment as conditions, behaviors, and/or trends change. Mindfulness helps us ground ourselves, and reduces feelings of stress and overwhelm that can be part of our day-to-day experience—especially when it feels the world is already upside down.

Join our founder and CEO Allen Weiss for this important pre-conference session about mindful awareness and how to use it as your greatest ally. He'll cover...

  • How to reduce emotional stress and negative or difficult thought patterns
  • The keys to better focus and getting more done (without burning out)
  • How mindfulness leads to greater passion and inner peace—allowing you to live the life you know you're meant for
Headshot of Allen Weiss
Allen Weiss

CEO | MarketingProfs

Allen is more than the founder, CEO, and positioning consultant at MarketingProfs. He's a long-time mindfulness practitioner and respected teacher who's mindfulness sessions online and onsite at MarketingProfs B2B Forum fill up every year. He also founded Insight4Peace and is the the former director of Mindful USC.

11:00am–11:45am ET

Opening General Session and Featured Speaker: How AI Is Shaking Up B2B Marketing—and What You Need to Do About It

Speaker: Mike Kaput

OVERVIEW

Welcome to the future, fellow marketers. Rise and shine and get ready for AI to shake up your B2B marketing.

Let's face it; AI is more than just sci-fi. As a marketer, you can't ignore it even if you want to. But why would you? The future starts right now, so hug your soon-to-be AI friends and embrace the shake-up!

In this featured opening session for Shakeup B2B, Mike Kaput, coauthor of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, will discuss the major ways AI is shaking up B2B marketing strategy, talent, and technology. You'll learn what steps to start taking in your company and career to survive—no, thrive!—in the age of AI.

Headshot of Mike Kaput
Mike Kaput

Chief Content Officer | Marketing AI Institute

Mike is the Chief Content Officer at Marketing AI Institute, an education, event, and media company that makes AI approachable and actionable for marketers. He co-authored the book Marketing Artificial Intelligence: AI, Marketing and the Future of Business.

11:50am–12:20pm ET
(concurrent)

Stop Telling Stories! Create Brand Conversations That Actually Convert

Speaker: Kate DiLeo

OVERVIEW

Stories don't compel people to buy. Conversations do.

Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work.

This session will teach you how to build a simple yet provocative go-to-market message (brand pitch) that creates compelling common ground with your target audiences, so they ultimately buy from you versus the competition.

After this session with “accidental brand strategist” Kate DiLeo, you'll be able to…

  • Debunk outdated branding myths and learn legitimate best practices of a brand that is the path of least resistance to revenue
  • Uncover how to write the three key messaging components that provoke the prospect to want to have a conversation with you
  • Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy
Headshot of Kate DiLeo
Kate DiLeo

Brand Architect | Kate DiLeo Branding

Kate is a brand architect and #1 international bestselling author who has partnered with more than 300 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy. Her bestselling book, Muting the Megaphone, is available on Amazon.

11:50am–12:20pm ET
(concurrent)

Shaking Up Digital Strategy

Speaker: Zontee Hou

OVERVIEW

With the rise of AI copywriting tools converging with audience's expectations for a more personalized customer experience, there's no excuse not to create multiple versions of every piece of creative you publish. Whether it's headlines, subject lines, or ads, you should create multiple versions that speak to your audiences' considerations while also testing and learning what works best for your audience.

In this session with audience-favorite Zontee Hou, you'll learn…

  • Why your brand should be generating more versions of creative than ever before
  • How to tailor your creative to address your audience's customer experience expectations
  • How to implement a testing schema that is sustainable and manageable
Headshot of Zontee Hou
Zontee Hou

President & Chief Strategist | Media Volery LLC

Award-winning digital marketer Zontee is the founder of Brooklyn-based Media Volery, head of strategy for Convince & Convert, and a graduate professor at Columbia University and the City College of New York. She's advised brands from Oracle Marketing Cloud to the International Monetary Fund.

12:30pm–1:00pm ET
(concurrent)

How to Survive the SEO Shakedown

Speaker: Michael King

OVERVIEW

Google is under more threats at once than we've perhaps ever seen before.

TikTok is capturing more attention. Users think Reddit is a better place to get real results. Regulators are coming after them for antitrust. ChatGPT is changing what users expect from search. And generative AI has come out of nowhere and given people the ability to quickly create unlimited content.

All this is creating "code red" meetings in the boardroom… because a threat to Google is a threat to you.

In this presentation, Mike King will share tools to develop a strategy for creating and publishing optimized content that will help your business thrive through the coming content pandemic.

Headshot of Michael King
Michael King

Founder and CEO | iPullRank

An artist and a technologist all rolled into one, Mike is the founder and CEO of SEO and content strategy agency iPullRank. He consults with global brands, including SAP, American Express, HSBC, and SanDisk, as well as promising e-commerce, publishing, and financial services organizations.

12:30pm–1:00pm ET
(concurrent)

Polish Your LinkedIn Profile, So It Shines For Prospects

Speaker: Mike Allton

OVERVIEW

When was the last time you updated your LinkedIn profile? When was the last time you thought about how your LinkedIn profile makes you look to your actual target audience?

Treating LinkedIn as just a job board and resume service is a huge oversight. Potential clients and partners are looking at your LinkedIn profile right now, and you're missing out on opportunities to give them what they're looking for and a reason to reach out to you. It's time to create a personal LinkedIn strategy that results in more connection requests from people you actually want to talk to.

In this session from award-winning blogger, author, and social media consultant, Mike Allton, you'll learn…

  • Over a dozen adjustments you can make to your profile today to attract your target audience
  • How just ten minutes a day can make a difference in your LinkedIn presence
  • How the law of reciprocity will help make your LinkedIn profile shine
Headshot of Mike Allton
MIKE ALLTON

Head of Strategic Partnerships | Agorapulse

Mike's an international speaker, award-winning consultant, and author with over a decade of experience in digital marketing. As Head of Strategic Partnerships at Agorapulse, he strengthens relationships with social media educators, influencers, and partner brands.

1:10pm–1:40pm ET

From Engagement to Sales: Mastering the Art of Converting Target Accounts into Paying Customers presented by Drift

Speaker: Caitlin Seele and Stefanie Neer

OVERVIEW

It's time to develop a conversion-focused mindset and start turning target accounts into lifelong customers. Easier said than done? Or simpler than you think?

Learn how to maximize lead conversion from target account engagement. You'll leave with the tools you need to drive growth and success for your business, no matter the economic climate.

During this session with Drift's Caitlin Seele and Stefanie Neer based on their real-world experience experience, you'll learn how to…

  • Identify and prioritize the right accounts
  • Align your sales and marketing teams' efforts
  • Optimize your sales funnel
  • Develop a personalized and engaging experience for your target accounts
  • Measure and track your progress to improve your conversion rates

Thank you to our platinum sponsor!

Drift logo
Headshot of Caitlin Seele
Caitlin Seele

Head of Digital Marketing | Drift

Caitlin leads the charge on digital strategy and channel performance at Drift. She's a marketing leader specializing in digital marketing, demand generation, and analytics. She's always thinking about what's next for personalization and customer journeys.

Headshot of Stefanie Neer
Stefanie Neer

Senior Marketing Manager for Enterprise & ABM | Drift

Stefanie drives ABM strategy and execution at Drift. As a B2B marketing leader, she leads teams in executing campaigns that increase demand generation, accelerate and enable sales, and propel growth.

2:10pm–2:40pm ET
(concurrent)

Rethinking Personalization: How to Up Your Email Targeting Sophistication

Speaker: Chad White

OVERVIEW

Relevancy has always been a moving target. But the risk that the gap between consumer expectations and brand execution will grow unacceptably large has never been higher. Learn how to keep pace with the forces reshaping what consumers consider personalized with a framework for increasing your email targeting sophistication.

In this session with Oracle Marketing Consulting Head of Research Chad S. White, he'll talk about how brands can use personalization to boost…

  • The depth of their customer knowledge
  • The breadth of their real-time cross-channel visibility
  • The scale of their targeting activation

Headshot of Chad White
Chad White

Head of Research | Oracle Marketing Consulting

A five-time author of Email Marketing Rules (plus nearly 4,000 posts and articles!), Chad helps brands achieve more with their email and digital marketing programs. A former journalist, he's been featured in more than 100 publications. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year.

2:10pm–2:40pm ET
(concurrent)

Personal Branding for Introverts

Speaker: René Shimada Siegel

OVERVIEW

Did you know that up to 50% of people are introverts? (Yes, that includes B2B marketers!) While many assume that personal branding is easier for extroverts, introverts can have an advantage when it comes to building a strong personal brand. In this session, we'll share strategies to help you embrace your authenticity and stand out online and in person.

If you're a marketer and introvert, join René to learn…

  • How to leverage your strengths as an introvert to build a personal brand that feels authentic and genuine
  • LinkedIn tips for networking and self-promotion to help you establish a strong personal brand that reflects your unique strengths—and attracts the right opportunities and audience—without having to put shoes on
Headshot of René Shimada Siegel
René Shimada Siegel

Partner | Armanino LLP

René is a Silicon Valley marketer, adjunct professor, and former entrepreneur who merged her consulting agency into a Top 20 consulting and accounting firm. She connects colleagues, clients, and communities to solve complex business problems and amplify authentic stories. René loves pups, Pilates, poke, and alliteration.

2:50pm–3:20pm ET

Facing a Traffic Plateau? Try Data-Focused Content presented by Stacker Studio

Speaker: Amanda Milligan

OVERVIEW

It's tough for a B2B brand to get broader awareness and authority, especially when you've got a niche offering. But if you create data-focused reports and studies, you can earn high-quality media placements on respected, well-read publications—building your authority in the eyes of readers and Google.

Shake up your organic marketing efforts with advice from Stacker Studio's Amanda Milligan. In this presentation, you'll learn…

  • How data-focused content can fuel your SEO strategy
  • How this approach builds your organic traffic over time
  • How to create this type of content for your brand

Thank you to our gold sponsor!

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AMANDA MILLIGAN

Head of Marketing | Stacker Studio

Amanda heads up marketing for Stacker Studio. With more than a decade of experience in content, growth, and brand, her knowledge has been featured in Entrepreneur, Forbes, TechCrunch, Moz, MarketingProfs, Search Engine Land, and more, as well as conferences like SMX, MozCon, SearchLove, BrightonSEO, and Pubcon.

3:30pm–4:00pm ET
(concurrent)

The Hidden CTA: “Trust Me”

Speaker: Ashley Guttuso

OVERVIEW

Are you using content as a lead tease instead of a long-term relationship builder?

Newsflash: Earning trust through content doesn't happen all at once. If you chase a download or new subscription with a high-pressure sales cadence, it's undermining your content plans.

Instead, use a series of content interactions to build trusting relationships with your target audience and make “Trust Me” the hidden CTA in every piece of content you publish. Take your content from one-night-stand to a healthy, ongoing connection between buyer and brand.

In this session with Ashley Guttuso, you'll learn how to…

  • Shift your mindset from creating to capture leads (brand-serving) to creating to truly help your ICP (customer-serving)
  • Build a “trust journey” by getting into the mindset of your audience and understanding their challenges and motivations
  • Measure the results of creating “trust content”

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Ashley Guttuso

Marketer + Strategist + Trust Builder

Ashley is a journalist-turned-marketer with a passion for storytelling that builds trust. She helps B2B brands adopt a media company approach to content strategy. Ashley regularly speaks at conferences like Content Marketing World, lives in Mississippi, and enjoys metal detecting in England (ask her about her 40 AD Celtic gold coin!).

3:30pm–4:00pm ET
(concurrent)

The New Role of Marketing in the Constantly Changing Go-to-Market World

Speaker: Sangram Vajre

OVERVIEW

Let's face it. Go-To-Market teams are no longer just sales and marketing. GTM metrics are no longer pipeline and revenue. GTM motions are no longer just inbound and ABM. We're all facing a crisis called “the go-to-market confusion.” It's time to rethink your approach to GTM strategy!

In this session with Sangram Vajre, based on research done by the GTM Partners Analyst firm, you'll learn…

  • The 15 most common GTM challenges faced today
  • A modern GTM framework to address your challenges
  • 5 recommendations to turn 2023 from confusion to clarity

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Sangram Vajre

Co-Founder and CEO | GTM Partners

Sangram is the bestselling author of MOVE and the CEO of GTM Partners, a go-to-market analyst firm. He previously ran marketing at Pardot (acquired by Salesforce) before co-founding Terminus. He's now on a mission to transform 1,000 companies by 2025 by teaching the business of marketing, leadership, and life with frameworks.

4:10pm–5:00pm ET
(concurrent)

Keynote Presentation: Leading in the Permacrisis

Speaker: Charlene Li

OVERVIEW

"Permacrisis" was the Collins Dictionary word of the year for 2022 (really!) and each of us as marketers and humans has felt it personally. The complexity, velocity, and ferocity of change seemed to accelerate coming out of the Covid-19 pandemic rather than lifting.

This calls for us to reconsider, disrupt, and shake up how we lead our organizations—starting with ourselves.

In this keynote presentation by six-time NYT bestselling author Charlene Li—an expert on business transformation and disruptive leadership—you will learn…

  • How leading self, teams, organizations, and externally must change in the context of a permacrisis
  • Actions to take immediately to not just survive but thrive with disruptive change
  • How to find the win-win to serve the needs of multiple stakeholders

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Charlene Li

Chief Research Officer | PA Consulting

Charlene is an expert on business transformation and disruptive leadership and the NYT bestselling author of six books, including The Disruption Mindset. She's worked with hundreds of companies from Adobe to SWA, advised 14 Dow Jones Industrial 30 companies, and was named one of the most creative people in business by Fast Company.

SPONSORS

PLATINUM

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GOLD

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