Get Ready for Your Workshop

About This Workshop:

Everybody writes. Especially marketers. Nurture emails, social updates, SEO, stakeholder presentations (and an endless list more)… they all count as writing. Each requires you to communicate, captivate, and convince your audience.

Whether you're a new writer connecting with customers or a non-writer seeking big-ups from the higher-ups, Marketing Writing for New Writers and Non-Writers will help you go from cautious to confident.

This is a LIVE workshop only and will not be available on-demand. Sorry, we do not provide workshop slides as a handout, but there are plenty of other online resources and takeaways within the workshop workbook.

Marketing Writing for New Writers and Non-Writers focuses on audience-centric writing rather than the nuts and bolts of product-centric features-advantages-benefits content. You'll learn...

• How to organize a piece of writing based on topic and audience
• How to adopt a brand voice for your writing
• How to adjust your tone for different contexts
• How to write compelling headlines
• How to hone your pathological empathy so you can create content that resonates with your audience

Get certified:

Becoming certified demonstrates that you understand the fundamentals of marketing writing.

Here's how to earn the MarketingProfs Certified Marketing Writer I credential:

• Attend the LIVE workshop.
• Complete the companion e-learning. You can dig in starting now.
• Pass the certification exam by June 30, 2023. Completing the workshop and companion e-learning unlocks the final step: the certification exam. This 50-question test covers what you learned from the workshop and companion e-learning. You'll have three chances to take and pass the exam (with a 70% or higher score) within 60 days of the workshop.

Once you've completed these three steps, we'll issue your new digital credential through Accredible within five business days, so you can easily add to LinkedIn and share with others (hint: start with your boss) to prove what you know.