Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, January 15, 2026
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👋 Hello, Marketer!
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I made bread three times recently, and the first two loaves were awful. The third one was perfect. The only difference? Ingredients. Turns out either my flour or yeast was wonky for the first two attempts. And as a marketer, you know the moral of the story. It's impossible to get perfection out of bad ingredients.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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From Noise to Revenue: The Modern B2B Cold Email Playbook
Discover how top B2B teams use AI, personalization, and deliverability best practices to turn cold email into a predictable growth channel that drives meetings and revenue.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! It was a close call, but "Trying for less screentime" takes the win. Check out what your peers said!
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SPONSORED ARTICLE
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People, Process, Platform: The Three Ps of Marketing Transformation
Marketing change is accelerating fast. Learn how aligning people, process, and platform helps content teams stay agile, scalable, and ready for constant evolution.
Read more ➔
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INFOGRAPHIC
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How B2B SMBs Can Build Credibility on LinkedIn
This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building brand credibility on LinkedIn with B2B audiences.
See the infographic ➔
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FRIDAY FORUM
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Content Marketing Friday Forum
More outreach isn't always the answer. The right messaging should attract your ideal B2B prospects and buyers. Join our Content Marketing Friday Forum to hear three experts reveal their secrets to creating content that educates your audience, builds trust, and gets them to act.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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Insanely Effective Email Tactics
Decision science expert and creative strategist Nancy Harhut shares nine insanely effective email tactics you can steal to use in your B2B marketing.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
How Marketing Writers Use AI in 2026
Stop generating "good enough" content with AI. Instead, use AI to deeply understand your buyers, personalize at scale, and make your brand unavoidable. Discover how AI can make you an indispensable marketing writer at Marketing Writing Bootcamp: AI Edition where six experts share their top AI tips to improve your communication career. PRO members get full access now.
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Upcoming Events
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JAN
15
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45 minutes | sponsored by Ahrefs
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JAN
16
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3 free live sessions | sponsored by Canto
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JAN
22
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60 minutes | sponsored by Keap
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JAN
30
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10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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