Today's dose of marketing know-how.
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Together with Storyblok: trusted CMS for global brands
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Today's dose of marketing know-how | Friday, January 23, 2026
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👋 Hello, Marketer!
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January is a good time to think about your professional development for the year. Hopefully you have company budget for it. But even if you don't, there are great free options, too. From relying on companies like ours (shameless plug) to finding a new expert on social media to follow. Have you thought about your development for this year?
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Five UX Trends Every B2B Marketer Should Know
Discover five transformative B2B website UX trends, from AI-powered layouts to sustainable design practices, that enhance customer experience and drive growth.
Read more ➔
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COMMUNITY | QUOTE
"Build up a portfolio of work you are proud of, and don't be scared to show it. But show who you are first and what you've done second. Hunger, curiosity, smarts, passion, [marketing] knowledge, and humility come first."
—Overdeliver, by Brian Kurtz
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SPONSORED GUIDE
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How to Turn Constant Change Into Opportunity, Growth, and Advantage
Marketing is changing fast. Learn how to adapt to AI, new channels, and shifting expectations with proven strategies that help modern marketing teams move faster, stay flexible, and drive real results amidst constant change.
Download the guide ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, January 23, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments from the past three weeks or so. Stay in the know.
Stay in the know ➔
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SPONSORED REPORT
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The AI Trust Gap: Why Every Enterprise Needs Content Guardrails
AI-powered content guardrails are now essential to ensure every asset is accurate, compliant, and on-brand. Download Markup AI's report to learn how to close the gap between AI-driven content creation and human oversight, plus how to scale AI-generated content safely and effectively. Get your copy.
Download the report ➔
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PODCAST FROM THE ARCHIVES
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Customer Patience and 'Time to Win'
Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Instantly Memorable
Stories are memorable—and they can cement your brand in a prospect's mind. But if you struggle to come up with a B2B story on the spot, spend seven minutes to get Ekaterina Walter's "6P Framework." It's all in Lesson 15 of B2B Storytelling for Humans: Stories That Inspire Buyers to Action. Available immediately to PRO members.
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PROFS PICK—SPONSORED
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Turn AI Disruption Into Your Competitive Edge
AI and tech are reshaping marketing faster than ever. A responsive company culture that embraces change can turn disruption into competitive advantage. How? With Storyblok's practical strategies to audit, anticipate, and act. Because marketers who plan ahead are those who not only survive—they win! Master AI changes with Storyblok.
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JAN
28
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6-week PRO series revealing exactly how to create and deploy your virtual marketing team for increased productivity and efficiency
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JAN
30
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10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
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FEB
5
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45 minutes | sponsored by Papirfly
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FEB
13
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3 free live sessions | sponsored by Convertr
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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