MARKETINGPROFS B2B FORUM 2019
Show of hands: how many of us have heard (or even said) the words "OK marketing team, this year we need to do more video"? And how many of us have actually succeeded? Do we even know what success looks like? Now is the time to learn. Sponsored by Brightcove.
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!
Curious about the endless capabilities Marketo can offer you? Join Michel Holland, senior solutions consultant at Marketo, for this in-depth demo where you'll see their marketing automation platform and learn how to attract, engage, and close more deals with it. Sponsored by Marketo.
Most marketers know that measurable ABM success isn't as simple as doing the same programs you already run, pointed towards a new set of accounts. Instead, there are added needs of personalization and tight alignment with outbound calling teams. Sponsored by Engagio.
Is content marketing making your head spin? We get it. Now that it's gone mainstream, there are opportunities around every corner—and even the savviest, fastest marketer is trying to keep pace. We're here to save your sanity, and your neck, along the way! Sponsored by Uberflip.
Think B2B marketing has to be boring? Business buyers are people who are motivated by engaging campaigns that address their needs in creative ways, too. There IS a middle ground for you to design interesting yet pragmatic campaigns and execute them with marketing automation. Sponsored by GetResponse.
Are you ready to take your email campaigns to new heights? Join us to get all the skills and tips you need to become a master of clicks and conversions. Sponsored by ZoomInfo.
Join more than 1,000 B2B marketing leaders (and aspiring leaders) at the Gaylord National Resort in Washington DC, October 16-18, as they gather to learn—and share their secrets to success. With three keynotes, 60+ sessions, six full-day workshops, and creative networking, it's a can't-miss for any B2B marketer looking to level-up their career. Save $400 through June 14.
Are you struggling to create and maintain an all-star marketing team? Your people really are your most valuable asset, and provide the foundation on which all your marketing efforts are built. So how do you get it right?
Wouldn't it be great if your website was optimized for each visitor's unique needs? If only each prospect who landed there would be enticed to learn more—and convert? Join us on April 12 for the inside scoop on customization, conversational marketing, and more. Sponsored by Drift.
Are you keeping up with the ever-changing standards that make or break your email campaigns? We'll show you how email design impacts subscriber experience, engagement, and retention. Sponsored by GetResponse.
Effective demand gen begins with well-informed planning, then produces killer experiences, and ends with clear reporting. Want to do all that? Access our first Online Forum of 2019—available on-demand through June 15—where you'll get the scoop on LinkedIn ads, multi-channel experiences, and rock-solid data. Sponsored by Uberflip.
Are you struggling to make meaningful personal connections with prospects and customers, at scale? We'll show you how AI can help. Sponsored by Conversica.
Is your website doing a good job meeting buyers where they are in their journey—and capturing quality leads? We'll show you how to use conversational marketing to engage and convert more active prospects, before they leave your site for a competitor's. Sponsored by Drift.
2019 is here. Are you ready to get serious about (and get serious results from) your Account-Based Marketing strategy? Getting super granular with specific KPIs may feel like splitting hairs, but precision is key. Sponsored by Demandbase.
Join Trust Insights co-founder and marketing analytics expert Christopher S. Penn as he explores the marketing analytics trends that marketers will care most about in the year ahead. What should you know? What can you safely put on the back burner? Sponsored by Seismic.
With a new year of tradeshows upon us, all eyes turn to ROI. Are you ready to get the maximum value—and leads—out of your live events? Sponsored by Cvent.
Many B2B organizations simply create more content and increase the number of campaigns in hopes that something will work, only to find that simply doing more does not successfully deliver a good buying experience. So what can you do, then, to improve demand gen results?