MarketingProfs B2B Forum

B2B FORUM IS BACK IN BOSTON. OCTOBER 2O22.

With only 450 tickets available, this is going to be the most intimate, yet jam-packed B2B marketing event of the year. Grab your ticket today to join us for 4 inspiring keynotes, 49 actionable sessions, and intensive workshops (plus, shenanigans!).

COMING UP

  • Crank Up the Summertime Heat on Your ABM Program

    Put together an ABM Program from scratch— or dust off those cobwebs from your existing program—with the guidance of ABM expert Stefanie Neer. She'll show you why two months is all you need to put a solid plan in place, gain some quick wins—and even get the sales team's buy-in and participation. Woah. Sponsored by Drift.

  • Using Research for Content and Thought Leadership [Master Class Watch Party]

    To build brand authority, you must know what truly matters to your customers. Join Mantis Research co-founder and Chief Strategy Officer Michele Linn for this LIVE watch party of Lessons 1–6 in her new Master Class.

  • Your Secret to Weathering Economic Uncertainty

    During times of economic uncertainty, it's natural to focus on budgets and bottom lines. In this free webinar, learn about the one thing you should be focused on even more—your brand. Plus, you'll pocket new strategies used by brands that not only survive times of fiscal unpredictability... but also thrive in them. Sponsored by BlueOcean.

  • Customer Experience Friday Forum

    You care about the people your business serves. After all, without your customers, you don't have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey so that they come back? We've got you covered! Sponsored by ActiveCampaign.

  • How to Audit Your Content and Website for SEO and Lead Generation

    To improve your website's Lead Gen... improve the SEO! Interactive Marketing Expert Andy Crestodina leads this free training to help you find your top-performing pages... uncover the ROI of on-page videos... and discover which adjustments have the greatest impact on traffic and conversions.

  • Triple Your MQL to SQL Conversion Rate Using Science-Based Hacks

    How can you nurture your marketing leads into qualified sales conversations? By combining their behavioral intent with targeted content, neuroscience, and marketing automation! Neuroscience marketer Kenda Macdonald shows you how one company used this effective combination to 3x their sales conversations—and how you can do the same.

  • Using Research for Content and Thought Leadership [Master Class Watch Party]

    To build brand authority, you must know what truly matters to your customers. Join Mantis Research co-founder and Chief Strategy Officer Michele Linn for this LIVE watch party of Lessons 7–10 in her new Master Class.

  • Five Ways to Maximize Your Tradeshow ROI

    Discover the five things the event experts at Cvent always do to optimize their time at industry events and ensure a positive ROI from the tradeshows they attend. Join us to learn how you can use those same strategies to get results at your next in-person event or tradeshow. Sponsored by Cvent.

  • Using Research for Content and Thought Leadership [Master Class Watch Party]

    To build brand authority, you must know what truly matters to your customers. Join Mantis Research co-founder and Chief Strategy Officer Michele Linn for this LIVE watch party of Lessons 11–15 in her new Master Class.

  • Keys to Driving Webinar Registrations in 2022

    In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars are only as successful as your ability to get people to attend them. It's time to find your audience—register now and learn how. Sponsored by ON24.

  • Content Marketing Friday Forum

    Do you ever wish you had a secret content-marketing sauce? Don't we all! The ability to create effective, personalized content—especially at scale—often feels daunting. Sponsored by Aprimo.

  • Metrics and Measurement Friday Forum

    The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by Cvent.

RECENT EVENTS

  • How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)

    We're demystifying what it really means to be an agile marketing organization, and we're breaking down the hybrid approach that'll help you keep up with daily demands. Learn lessons won by some of the world's best-known brands, hear from agile marketing experts in the field, and walk away with a plan. Sponsored by Aprimo.

  • Keeping Sales Enablement Going [Sales Enablement Working Webinar]

    SESSION 4 of 4: You have a Sales Enablement Plan—now you have to keep it going! In Session 4 of the Sales Enablement: Aligning Marketing and Sales Working Webinar Series, you'll learn how continuous feedback and communication will strengthen your plan to keep it running optimally.

  • How to Use Data to Drive Marketing Strategy and Streamline Processes

    B2B marketers are moving away from third-party data and embracing first-party customer data. But what processes do you need in place to make the switch—and effectively drive marketing? Sponsored by Bounteous and Acquia.

  • Creating Your Sales Enablement Plan [Sales Enablement Working Webinar]

    SESSION 3 of 4: You've got your Sales Enablement Plan research and preparation completed (Session 2)... Now what? Join Pam Didner in Session 3 of her series: Creating Your Sales Enablement Plan to create a three-step plan that builds a bridge with your Sales team!

  • Do This, Not That: NEW Email Marketing Techniques Working for B2B Now

    Is your email marketing underperforming? You're not alone. The good news? This webinar offers key insights into what's driving audience engagement in 2022. Join us to learn how to increase opens, get more clicks and conversions, and improve campaign ROI with these simple (but effective) tips. Sponsored by Vidyard.

  • Preparing Your Sales Enablement Plan [Sales Enablement Working Webinar]

    SESSION 2 of 4: Aligning your Sales and Marketing teams requires an action plan! Discover the steps to a successful Sales Enablement Plan that increases your impact on sales. Join Pam Didner for the second session in her Sales Enablement: Aligning Marketing and Sales Working Webinar Series.

  • Lead Generation Friday Forum

    Lead generation can be expensive, time-consuming, and frustrating... but it's an absolute necessity. And when done right, it's worth its weight in gold (and $$$). Ready to kick your lead gen campaigns into high gear? Sponsored by Selling Simplified.

  • Closing the Gap Between Sales and Marketing [Sales Enablement Working Webinar]

    SESSION 1 of 4: Your customers want great content. Your Sales team wants your support! Join Sales Enablement Expert Pam Didner in this first session of her Sales Enablement: Aligning Marketing and Sales Working Webinar Series. You'll learn how to ensure your marketing content is just what Sales needs.

  • Marketing Work in 2022: Better Results With Less Effort That's More Effective

    In this profession, it can feel like you're running yourself ragged and spinning your wheels while crossing your fingers that your current or next campaign will yield desired results. So, how are marketers working smarter, conserving their resources, and achieving better results? Find out in this webinar. Sponsored by Adobe.

  • How to Get CX Right and Drive Global Revenue Through Localized Content at Scale: Lessons Learned From Ooni Pizza Ovens

    To create first-class customer experiences that drive revenue, you have to convey to audiences—in their local language—that you can meet their wants and needs. So how do you localize your content so it engages and converts international customers at scale? Sponsored by Unbabel.

  • Top 5 Tips for Driving Lead Gen via Email Marketing

    You know email is crucial to your marketing success. But if you're not seeing the results you need, you need some new tools and strategies to get you back in the game. Join us for this webinar to discover how to drive lead gen success with email in 2022. Sponsored by ViB.

  • Analytics Friday Forum

    The ability to roll with industry changes and to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But staying ahead of the changes can sometimes feel complicated and frustrating (we know!). Sponsored by Vidyard.

  • How to Promote an Event Attendees Can't Wait to Sign Up For

    You plan the perfect event for months. And then comes the tricky part... cutting through all the promotional noise out there to reach the people you want to sign up and attend! How do you build the excitement that makes your event "unmissable?" Learn how to create the right promotional mix that gets attendees through the door. Sponsored by Cvent.

  • The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations

    When done right, phone conversations can transform your marketing ROI. Learn what can happen when you put as much focus on phone conversations as you do other marketing strategies. Check out this webinar to discover the strategies leading brands are using. Sponsored by Invoca.

  • The Future-Proofed Career

    If there's anything we've learned since 2020, it's that anything is possible. The unimaginable can happen. Unpredictable is the norm. And Marketing needs to be prepared for it.

  • How to Measure Your Marketing's Value in a Cookieless World

    What does the future of marketing look like with the deprecation of third-party cookies? And how can marketers plan and measure future campaigns while ensuring continued value and ROI? Join us for this free webinar to find out. Sponsored by ChannelMix.

  • How to Balance Our Cookieless Future and Your Audience's Demand for Personalization

    To be engaged with your brand, your audience needs personal connection. But in the age of increasing data privacy laws and restrictions, it's not so easy to launch targeted campaigns. What's a marketer to do? That's exactly what we're covering in this free webinar. Sponsored by Drift.

  • MarketingProfs B2B Forum Online: Spring 2022

    With #mpb2b online you get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today.