MarketingProfs Writing Bootcamp

13 on-demand sessions to give you the inspiration and tactical advice you need to make your writing ludicrously spectacular!

COMING UP

  • Email Trends, Insights, and Innovations for 2019

    With the holidays upon us, all eyes are on maximizing the impact of email campaigns. What strategies and tactics worked best this year, and what should brands be focused on in the new year?

  • Measurement & Analytics Virtual Conference

    Do you ever wish you were better at all things analytics? If only you could measure the impact of marketing efforts more accurately and meaningfully.... Well, we've got your back with our upcoming Measurement and Analytics Virtual Conference happening December 14. Join us for the scoop on account-based metrics, the technologies you need, and more.

  • How to Transform Event Attendees Into Hot Leads

    There's a lot that happens at an event besides the five minutes a particular attendee is chatting with you at your booth. If you can collect and interpret data about the rest of what event attendees are doing and signaling, you'll be far more successful in your follow-ups. Sponsored by Cvent.

  • Marketing Writing Bootcamp

    Writer's block got you down? Not confident in your grammar? Got the email writing chops, but the thought of crafting a video script sends you into a state of panic? These 13 on-demand sessions will give you the inspiration and tactical advice you need to make your writing ludicrously spectacular!

RECENT EVENTS

  • The New Marketing Playbook for Voice

    Voice is marketing's most significant paradigm shift this decade—one that has far-reaching implications for how brands engage with customers and prospects. From voice search to smart speakers to phone calls, voice is fundamentally altering how consumers and brands interact. Sponsored by DialogTech.

  • Defining Your ABM Pilot Campaign

    ABM campaigns can boost your marketing efforts—but if you've never put one together, it's hard to know where to start. We'll show you how to deploy ABM campaigns successfully while maintaining your sanity.

  • Convert Your ABM Targets With Personalized Content

    Account-based marketing is more than just sending emails to a targeted list. Once a prospect is aware of your brand, how you delight them with personalized content will determine your success in conversion. Want to see a real-life example of how that can be done well? Sponsored by Uberflip.

  • MarketingProfs B2B Forum 2018

    Join more than 1,000 B2B marketing leaders (and aspiring leaders) in San Francisco, November 13-16, as they gather to learn—and share their secrets to success. With four keynotes, 65 sessions, six full-day workshops, and creative networking, it’s a can’t-miss for any B2B marketer looking to level-up their career.

  • How to Help B2B Teams Buy (And Not Lose Your Mind)

    B2B buying team size has increased dramatically in recent years. Everyone on the team has a different agenda, and a simple comment in a meeting can make or break your deal. But you can guide each one of them to affinity for your brand—and, ultimately, a purchase—if you know how to act proactively. Sponsored by Drift.

  • Using Social Media's Perpetual Motion for Branding

    Social media is always "on." How are you supposed to keep up with the constant conversation about and around your brand, and leverage it for the purposes of brand reputation and sales? We'll show you how. Sponsored by Dataminr.

  • Create Experiences, Not Content: A Ceros Demo

    Traditional content marketing is no longer enough. Today's most successful brands are creating immersive Web experiences, and you can too. It's easier than you might think, and will yield significant business results. Ceros will show you how, in this sponsored demo of their software.

  • How Content Marketing Is Driving the Future of B2B

    The future of B2B marketing is about creating content that attracts an audience and delivers measurable value by harnessing your team's—no, your entire organization's—expertise. We'll show you how to use that talent to activate a content marketing strategy that produces better business outcomes.

  • War & Peace in Creative Collaboration

    Collaboration—with internal teams, as well as clients and agencies—is not always simple. And it's easy to feel like it's not worth it, but it really is (we promise)! We'll show you how to effectively use collaboration and the power of diverse perspectives to improve business results. Sponsored by OpenText Hightail.

  • How to Succeed With ABM

    Account-Based Marketing: it may be a strategy with a long history, but today's campaigns are more sophisticated than ever. Persistent identification—connecting people to accounts throughout the customer journey so you know who to target and when—is your key to success. Sponsored by Dun & Bradstreet.

  • The Open Marketing Cloud: A No-BS Demonstration of Mautic's Marketing Automation Platform

    You've been dancing around the idea of looking at other marketing automation software, but are dreading hopping into the funnel yourself—being content-marketed to, thought-leadershipped-to, and sales-pitched-at. You just want a straight-up, no-BS demo of some new software. Sponsored by Mautic.

  • Marketing Strategy Virtual Conference

    One online event, three valuable lessons. Learn how to create a resilient brand that connects with customers; how to surprise, delight, and convert more customers through great content experiences; and how to turn negative incidents into opportunities to build credibility. Now viewable on-demand.

  • Substance, Structure, and Style: How to Build Presentations That Make People Say YES

    You're a marketer with information to share and ideas to sell. You regularly present to others as part of your job. You need an effective process for crafting those presentations, so they encourage your audience to say YES. Learn how to build your content so it's persuasive, memorable, and entertaining.