B2B Forum by MarketingProfs
MarketingProfs B2B Forum is right around the corner! There's still time to grab your ticket to join us in Boston this November 12–14 for the best B2B marketing event on the planet. Workshops and sessions with immediate takeaways. Memorable activities and shenanigans to expand your marketing BFF group. Don't miss out on the ultimate destination for B2B marketers!
COMING UP
Email Marketing Friday Forum
Make the most out of every email you send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade knowledge and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.
How to Write Better Emails
Your email subscribers have an inbox full of marketing messages—and they have little patience for half-hearted communication. But when you develop real connections with readers, you can convert them into engaged buyers! Eman Ismail reveals how to excite readers and increase sales with exceptional emails.
People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience
What's the best way to identify what motivates your audience? A/B testing! Anne Popolizio demonstrates how to create and test social media content so you can optimize your message and maximize ROI. Watch the step-by-step process that generates KPI data revealing exactly what drives your customers' behavior.
Marketing Forecast: Master the Triple Crown of B2B Marketing Writing
The Triple Crown of Marketing in 2025 will be your ability to generate research, educate your audience, and become a thought leader. In short: Audience Influence! Sarah Greesonbach uncovers the steps, strategies, and skills to master so you can build your marketing career momentum with this Triple Crown.
Author to Author: Ann Handley Talks to Geraldine DeRuiter
Your written word has the power to connect, inspire, and transform—and it's especially profitable in marketing! Join Ann Handley's fireside chat with author Geraldine DeRuiter to explore the joys and challenges of writing, the importance of storytelling, and how to build meaningful connections with readers.
MarketingProfs B2B Forum
B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?
Landing Page Optimization | Working Webinar Series
Don't let confusion kill your website's conversion. Lift conversion rates and increase leads with the perfect landing page! Oli Gardner (co-founder of Unbounce and founder of Outline) reveals the essential techniques and principles to use on your pages to capture a Web visitor's attention and direct their next move.
RECENT EVENTS
Creative Compliance: Effective Writing for Regulated Industries
Finally: practical strategies to craft sharp, engaging writing that meets business objectives—even if you're bound by pesky regulations! Ahava Leibtag reframes regulations as opportunities for creative expression. Make regulatory compliance fun with clear, accessible content that engages your audience.
Clear the Way With UX Writing
Prospects are checking out your website. Don't let a poor user experience scare them away! Remove those UX roadblocks and create a clear path to your buyer's next stage. Shannon Geis's UX writing essentials will help you connect your audience's needs with your business goals to make that B2B sale.
7 Captivating B2B Copy Tips You Can Learn From Infomercials
Tap into the powerful, persuasive tactics used in TV infomercials! In Heather Lloyd-Martin's fast-paced, interactive session, she'll share the secrets of copy that engages readers and makes you money. But that's not all... Act now and you'll get Heather's checklist to writing high-conversion copy, absolutely free!
The Ultimate Positioning and Messaging Guide for Homepages
Your homepage often creates your company's first impression. It does the heavy work of brand positioning. But how do you balance your product's features with audience and stakeholder interest? Join this session to get Anthony Pierri's homepage wisdom to create crystal-clear positioning on your website.
NEW Email Newsletter Strategies That *Actually* Work
Up your email newsletter game with Ann Handley's latest insights! Whether you're just starting out or looking to lift your KPIs, Ann reveals how to increase engagement while keeping it a pleasure to write. Plus, Ann will settle the ultimate newsletter debate: how long should a newsletter BE?
Marketing Writing Bootcamp
Deliver marketing messages with crystal-clear writing! Ten marketing writing pros reveal their secrets to effective writing. From emails to newsletters, webpages to whitepapers, clear writing is a valuable skill you'll use every day. Discover how to compose compelling content that is easy to read and easy to understand at Marketing Writing Bootcamp.
Marketing Fundamentals
Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.
SEO in the AI Era: Content Discovery and Google's SGE
AI is impacting everything—and SEO is no different. But your audience's needs haven't changed: they still want quality content from a brand they can trust. Get the AI prompts and frameworks that'll expand your digital footprint, increase your SEO rankings, and put your brand in front of buyers.
The SEO Content Strategy
SEO is one of the best ways to attract prospects and generate demand. So make sure you have a solid strategy for ongoing content optimization! Discover how different content formats impact your results, the effects of influencers and PR on your rankings, and how to keep your content relevant.
Competition, Keywords, and Content
To rank on search engine results pages, you have to play by their rules! Uncover the specific actions you must take for your content to compete. Get insights into domain authority, keywords, SEO copywriting, and more—plus the essential human elements that engage visitors and boost your rankings.
Visual Communication Mastery: Streamlining Marketing Workflows
Enhance your brand identity with strong visual communication! Discover how to create compelling visuals, streamline your team's workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio. Sponsored by Canva.
10 Ways Humans Can Get More From LinkedIn Using ChatGPT
There are plenty of smart, responsible ways for social media marketers to use AI in B2B marketing. Join Andy Crestodina for practical strategies for using ChatGPT to boost LinkedIn performance, generate engaging content, and create impactful social assets at this MarketingProfs free webinar.
How AI Is Revolutionizing Marketing Automation
Marketing automation is getting an upgrade! New AI tools can automate your workflows and optimize campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights to elevate your marketing results. Sponsored by Act-On.
AI Demo Day
B2B marketers are using new AI tools to simplify their jobs. And our community keeps asking: "Which do you recommend?" So we invited a variety of top marketing software providers to show you their products' most exciting new AI features and benefits. Sign up for AI Demo Day now to see which time-saving tech is right for you!
Unlock Growth: The Power of Signal-Based GTM Strategies
For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue. Sponsored by Salesloft.
Marketing Planning Friday Forum
Make next year your best year in marketing with the Marketing Planning Friday Forum! Three sessions to help you understand current market conditions, measure marketing success, put your data into context, and create a robust marketing plan for the coming year. Sponsored by Cvent.
The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine
New prospects discover multilocation brands through search and social media. But if the algorithms don't trust your brand, how will prospects find you? Don't remain invisible online. Learn how to build "machine trust" with these algorithms to get in front of more prospects. Sponsored by Yext.
Transforming Writing for Businesses With AI
AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.
Analytics Friday Forum
Data-driven marketing is great—when you understand the data. But too often, marketers don't know which data matters or what it all means! Join industry experts to demystify your data collection and analysis, and discover how to prove marketing's ROI to the C-suite.
Driving Results Through Email: Maximize Deliverability and Engagement
Email marketing is effective—when your emails get read! Discover insider tips, tricks, and tactics to increase your email marketing's effectiveness from one of the world's most trusted email service providers, with 20+ years of industry experience. Sponsored by Acoustic.
