MARKETINGPROFS B2B FORUM 2020

Early bird registration now open! Join more than 1,000 B2B marketing leaders (and aspiring leaders) in San Francisco for three+ days of learning, creative networking, and off-the-clock antics.

COMING UP

  • How to Prove the ROI of Live Events to Leadership

    The average B2B organization spends 40% of its marketing budget on live events. But most marketers struggle with proving the value of those events. Sound familiar? It's time to prove the ROI of your events and ensure that your organization views them as assets, not expenses. Sponsored by Cvent.

  • Strategies for Successful Email Campaigns in 2020

    Email remains one of the most effective tools for marketing. And with the increasing use of mobile devices, it's also one of the most preferred methods of communication. So how can you create the most effective and engaging email campaigns? Sponsored by InfoUSA.

  • Measurement & Analytics Online Forum

    Do you feel like your marketing efforts aren't getting the credit they should? Do you struggle to prove attribution for leads and sales? Join us for the scoop on building your own attribution models, tactics for measuring marketing performance, and more. Sponsored by Vidyard.

  • SEO for B2B Marketing: Keywords, Content, and Clicks

    If you're looking for a practical approach to basic keyword research and semantic SEO, this webinar is for you. Get a plain-English explanation of the sometimes-mysterious channel of search. Sponsored by SEMrush.

  • Marketing Writing Bootcamp 2019

    Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!

  • Storytelling Summit for Marketers 2019

    Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 sessions in our Storytelling Summit for Marketers (available on-demand through August 2020) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.

  • MarketingProfs B2B Forum 2020

    #mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.

RECENT EVENTS

  • How to Report on Marketing ROI With Confidence

    If you're like most marketers, you know your programs are performing well but you may not have all of the data you need to defend and expand your marketing budget. But how do you report your successes in a way that management will "get it?" Sponsored by LeanData.

  • Got an App? Keep Them Tapping!

    The truth is that users abandon most mobile apps within the first month. How do you make sure your app is one that consumers continue to engage with? Sponsored by CleverTap.

  • Using Social Listening in Your Content Strategy

    One of the hardest questions marketers ask is, "What content will resonate with our audiences?" And too often marketers are guessing, not listening, for the answers. Join us to discover how to create ideal, personalized experiences with content marketing at every touchpoint. Sponsored by Uberflip.

  • Marketing With Video Online Forum

    Do you ever feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate this medium, and what strategies should you be using? Join us for the scoop on making video work harder for your brand. Sponsored by Vidyard. Available on-demand through Feb 15, 2020.

  • Four Ways to Get Started With Agile Marketing

    Marketing is always changing. And with that comes greater expectations for marketers to produce ever-better results, quickly, and with limited resources. Now more than ever, marketers must be equipped with the right tools and processes to get results. Sponsored by Workfront.

  • Video Is the Future of Content Marketing

    For many marketers, video can still feel like an afterthought. A "nice to have" if time, budget, and other resources permit. Sound familiar? Sponsored by Prezi.

  • Demystifying Event Marketing

    Event Marketing. It's a term that gets thrown around a lot, but what does it truly mean? Too often, the event marketing discussion seems to focus solely on event promotion. But what else should you do in order to really succeed? Sponsored by Cvent.

  • Get Ahead: Top Tips for Successful Demand Generation

    Wouldn't you love it if your demand gen programs worked more effectively? And if you were able to get (and stay!) ahead of the competition? We'll show you what you need to succeed. Sponsored by LeanData.

  • Using Customer Insights to Elevate Your Marketing

    Wouldn't you love to have a better customer (and competitor) insights strategy that you could turn into creative, targeted, and effective campaigns? With the right research and processes, you can. Sponsored by Melissa Direct.

  • A Demo of GlobalWebIndex's Consumer Insights Platform

    Wasting time and money targeting the wrong consumers? With access to the world's largest survey on the digital consumer, getting a true understanding of your audience is simpler than ever. This demo of the GlobalWebIndex platform will show you how.

  • A Demo of Engagio's Marketing Engagement Platform

    Today's B2B marketers need to do more than create awareness and pass leads to sales. The most successful ones are combining lead-based and account-based strategies to better align with sales, engage target accounts, and win more revenue. Wish you could do the same? Sponsored by Engagio.

  • Marketing ASAP: Your Guide to Simple, Sustainable Marketing Success

    The smartest companies kindle an idea over time to create a slower, longer-lasting burn. Ann Handley will explain how to move from ASAP: As Soon As Possible to ASAP: As Slow As Possible. Sponsored by GoToWebinar.

  • Agile Project Management for Marketers

    Agile projects are more likely to be successful than those managed with traditional approaches… so why doesn't everybody use it? We'll show you what you need to succeed. Sponsored by Workfront.

  • Email Marketing Online Forum

    Are you ready to go beyond marginal CTA bumps to truly strengthening relationships with the lucky folks on your email list? Join us to get all the skills and tips you need to become a master of clicks and conversions. Sponsored by ZoomInfo. Available on-demand through December 12, 2019.