MARKETINGPROFS B2B FORUM 2019

Join more than 1,000 B2B marketing leaders (and aspiring leaders) in Washington DC this October. With three keynotes, 60+ sessions, six full-day workshops, and creative networking, it's a can't-miss for any B2B marketer looking to level-up their career.

COMING UP

  • MarketingProfs B2B Forum 2019

    Join more than 1,000 B2B marketing leaders (and aspiring leaders) at the Gaylord National Resort in Washington DC, October 16-18, as they gather to learn—and share their secrets to success. With three keynotes, 60+ sessions, six full-day workshops, and creative networking, it's a can't-miss for any B2B marketer looking to level-up their career.

  • Using Customer Insights to Elevate Your Marketing

    Wouldn't you love to have a better customer (and competitor) insights strategy that you could turn into creative, targeted, and effective campaigns? With the right research and processes, you can. Sponsored by Melissa Direct.

  • Get Ahead: Top Tips for Successful Demand Generation

    Wouldn't you love it if your demand gen programs worked more effectively? And if you were able to get (and stay!) ahead of the competition? We'll show you what you need to succeed. Sponsored by LeanData.

  • Demystifying Event Marketing

    Event Marketing. It's a term that gets thrown around a lot, but what does it truly mean? Too often, the event marketing discussion seems to focus solely on event promotion. But what else should you do in order to really succeed? Sponsored by Cvent.

  • Marketing With Video Online Forum

    Do you ever feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate this medium, and what strategies should you be using? Join us for the scoop on making video work harder for your brand. Sponsored by Vidyard.

  • Marketing Writing Bootcamp 2019

    Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!

  • Storytelling Summit for Marketers 2019

    Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 sessions in our Storytelling Summit for Marketers (available on-demand through August 2020) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.

RECENT EVENTS

  • A Demo of GlobalWebIndex's Consumer Insights Platform

    Wasting time and money targeting the wrong consumers? With access to the world's largest survey on the digital consumer, getting a true understanding of your audience is simpler than ever. This demo of the GlobalWebIndex platform will show you how.

  • A Demo of Engagio's Marketing Engagement Platform

    Today's B2B marketers need to do more than create awareness and pass leads to sales. The most successful ones are combining lead-based and account-based strategies to better align with sales, engage target accounts, and win more revenue. Wish you could do the same? Sponsored by Engagio.

  • Marketing ASAP: Your Guide to Simple, Sustainable Marketing Success

    The smartest companies kindle an idea over time to create a slower, longer-lasting burn. Ann Handley will explain how to move from ASAP: As Soon As Possible to ASAP: As Slow As Possible. Sponsored by GoToWebinar.

  • Agile Project Management for Marketers

    Agile projects are more likely to be successful than those managed with traditional approaches… so why doesn't everybody use it? We'll show you what you need to succeed. Sponsored by Workfront.

  • Email Marketing Online Forum

    Are you ready to go beyond marginal CTA bumps to truly strengthening relationships with the lucky folks on your email list? Join us to get all the skills and tips you need to become a master of clicks and conversions. Sponsored by ZoomInfo. Available on-demand through December 12, 2019.

  • How to Break Through Digital Noise With Direct Mail

    Buyers are so overwhelmed by digital noise these days that smart marketers are using direct mail like never before. Have you considered ramping up your direct mail efforts? We'll show you why it makes sense—and what you need to succeed. Sponsored by Sendoso.

  • How to Build a Customer-Centric Buying Experience

    Are you overcomplicating the B2B buying process, and underwhelming clients and prospects? We'll show you what you need to do to succeed. Sponsored by Drift.

  • How to Build (and Level Up) Influencer Campaigns

    With advertising becoming more expensive and the signal-to-noise ratio at an all-time high, brands are turning to influencer marketing to tap into existing audiences and achieve their marketing goals. But it's already becoming stale with one-off posts and sponsored content.

  • Full-Funnel Attribution to Keep Your Boss Sane

    Are you struggling to attribute and measure the value of your marketing campaigns? We'll show you what you need to succeed. Sponsored by Adtaxi.

  • Account-Based Marketing Online Forum

    Account-Based Marketing sounds great, right? You just customize your campaigns for targeted leads, and then wait for your bottom line to sizzle. If only it were that simple.... Sponsored by Uberflip. Available on-demand through November 8, 2019.

  • How to Get (and Use) Intel on Your Competitors

    Are you gaining actionable insights from your competitive intel? We'll show you how to get an edge. Sponsored by Kompyte.

  • A Demo of ClearSlide's Content Engagement Platform

    Creating great content is not enough. How can you make sure the sales team is using your latest and greatest materials—and that the content is resonating with prospects? This demo of ClearSlide's software will show you how.

  • A Winning Digital Ad Strategy

    Is your digital advertising performing as well as it could be? Do you have an effective strategy in place? We'll show you how to up your game. Sponsored by Marketo.

  • Facebook Marketing in a Changing World

    Are you struggling to keep up with Facebook's shifting features, priorities, and related marketing opportunities? We'll show you how to focus on the right mix.

  • 2019 Trends in Account-Based Marketing

    You may be increasingly hearing references to it, reading articles about it, being asked to learn about it, or even already dabbling in it. And you may be wondering... what's all the fuss about ABM, anyway? Sponsored by Engagio.