Join more than 1,000 B2B marketing leaders (and aspiring leaders) in San Francisco, November 13-16, as they gather to learn—and share their secrets to success. With four keynotes, 65 sessions, six full-day workshops, and creative networking, it’s a can’t-miss for any B2B marketer looking to level-up their career.
Account-based marketing is more than just sending emails to a targeted list. Once a prospect is aware of your brand, how you delight them with personalized content will determine your success in conversion. Want to see a real-life example of how that can be done well? Sponsored by Uberflip.
ABM campaigns can boost your marketing efforts—but if you've never put one together, it's hard to know where to start. We'll show you how to deploy ABM campaigns successfully while maintaining your sanity.
It's time to breathe new life into your webinar offerings, and we'll show you how. Join us to learn how best to bring static content to life, and leverage an interactive format for maximum results. Get ready to reinvent your lead-gen programs and bust open your pipelines. Sponsored by ON24.
Voice is marketing's most significant paradigm shift this decade—one that has far-reaching implications for how brands engage with customers and prospects. From voice search to smart speakers to phone calls, voice is fundamentally altering how consumers and brands interact. Sponsored by DialogTech.
One online event, three valuable lessons. Learn the latest tips and tricks for tracking your progress against the goals you set; analyzing your data; making adjustments to keep your campaigns on course; and applying what you learn to optimize future campaigns.
Writer's block got you down? Not confident in your grammar? Got the email writing chops, but the thought of crafting a video script sends you into a state of panic? These 13 on-demand sessions will give you the inspiration and tactical advice you need to make your writing ludicrously spectacular!
B2B buying team size has increased dramatically in recent years. Everyone on the team has a different agenda, and a simple comment in a meeting can make or break your deal. But you can guide each one of them to affinity for your brand—and, ultimately, a purchase—if you know how to act proactively. Sponsored by Drift.
Social media is always "on." How are you supposed to keep up with the constant conversation about and around your brand, and leverage it for the purposes of brand reputation and sales? We'll show you how. Sponsored by Dataminr.
Traditional content marketing is no longer enough. Today's most successful brands are creating immersive Web experiences, and you can too. It's easier than you might think, and will yield significant business results. Ceros will show you how, in this sponsored demo of their software.
The future of B2B marketing is about creating content that attracts an audience and delivers measurable value by harnessing your team's—no, your entire organization's—expertise. We'll show you how to use that talent to activate a content marketing strategy that produces better business outcomes.
Collaboration—with internal teams, as well as clients and agencies—is not always simple. And it's easy to feel like it's not worth it, but it really is (we promise)! We'll show you how to effectively use collaboration and the power of diverse perspectives to improve business results. Sponsored by OpenText Hightail.
Account-Based Marketing: it may be a strategy with a long history, but today's campaigns are more sophisticated than ever. Persistent identification—connecting people to accounts throughout the customer journey so you know who to target and when—is your key to success. Sponsored by Dun & Bradstreet.
You've been dancing around the idea of looking at other marketing automation software, but are dreading hopping into the funnel yourself—being content-marketed to, thought-leadershipped-to, and sales-pitched-at. You just want a straight-up, no-BS demo of some new software. Sponsored by Mautic.
One online event, three valuable lessons. Learn how to create a resilient brand that connects with customers; how to surprise, delight, and convert more customers through great content experiences; and how to turn negative incidents into opportunities to build credibility. Now viewable on-demand.
You're a marketer with information to share and ideas to sell. You regularly present to others as part of your job. You need an effective process for crafting those presentations, so they encourage your audience to say YES. Learn how to build your content so it's persuasive, memorable, and entertaining.
Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer and prospect needs. Next, implement targeted ad campaigns that meet your goals. We'll show you how.
Channel your inner-data nerd to automate and improve your campaigns. Don't know where to start? Learn about identity resolution and why it must be part of your marketing plan. Then, put your new knowledge into action with winning data and personalization tactics. Go nerds! Sponsored by FullContact.