MarketingProfs B2B Forum Online

B2B FORUM ONLINE... AVAILABLE ON-DEMAND!

Demand Gen. ABM. Email Marketing. Sales and Marketing Alignment. Messaging... Over 40 spring B2B Forum sessions and keynotes are available on-demand, but only through June 30. Spring B2B Forum On-Demand is FREE to our PRO Members... yet another great reason to go PRO!

COMING UP

  • The Digital Event Spectrum: How to Create Events for Every Audience

    The physical world may be returning but digital events are here to stay. But digital engagement is not one-size fits all. Different audiences and event types require different types of experiences. Attend to learn tips and best practices for building customized event experiences for every unique need, from large conferences to networking events, to small virtual roundtables and forums. Sponsored by ON24.

  • Marketing Work in 2022: Better Results With Less Effort That's More Effective

    In this profession, it can feel like you're running yourself ragged and spinning your wheels while crossing your fingers that your current or next campaign will yield desired results. So, how are marketers working smarter, conserving their resources, and achieving better results? Find out in this webinar. Sponsored by Adobe.

  • Closing the Gap Between Sales and Marketing [Sales Enablement Working Webinar]

    SESSION 1 of 4: Your customers want great content. Your Sales team wants your support! Join Sales Enablement Expert Pam Didner in this first session of her Sales Enablement: Aligning Marketing and Sales Working Webinar Series. You'll learn how to ensure your marketing content is just what Sales needs.

  • Lead Generation Friday Forum

    Lead generation can be expensive, time-consuming, and frustrating... but it's an absolute necessity. And when done right, it's worth its weight in gold (and $$$). Ready to kick your lead gen campaigns into high gear? Sponsored by Selling Simplified.

  • Preparing Your Sales Enablement Plan [Sales Enablement Working Webinar]

    SESSION 2 of 4: Aligning your Sales and Marketing teams requires an action plan! Discover the steps to a successful Sales Enablement Plan that increases your impact on sales. Join Pam Didner for the second session in her Sales Enablement: Aligning Marketing and Sales Working Webinar Series.

  • Move the Needle: Deliver Webinars and Online Event Experiences That Delight

    Physical events are returning, but over the last two years marketers have proven that live online events are now a core part of their armory. Join us to learn how marketers can maintain interest in this channel and make sure their audiences remain open to attending events online. Sponsored by Glisser.

  • Do This, Not That: NEW Email Marketing Techniques Working for B2B Now

    Is your email marketing underperforming? You're not alone. The good news? This webinar offers key insights into what's driving audience engagement in 2022. Join us to learn how to increase opens, get more clicks and conversions, and improve campaign ROI with these simple (but effective) tips. Sponsored by Vidyard.

  • Creating Your Sales Enablement Plan [Sales Enablement Working Webinar]

    SESSION 3 of 4: You've got your Sales Enablement Plan research and preparation completed (Session 2)... Now what? Join Pam Didner in Session 3 of her series: Creating Your Sales Enablement Plan to create a three-step plan that builds a bridge with your Sales team!

  • Keeping Sales Enablement Going [Sales Enablement Working Webinar]

    SESSION 4 of 4: You have a Sales Enablement Plan—now you have to keep it going! In Session 4 of the Sales Enablement: Aligning Marketing and Sales Working Webinar Series, you'll learn how continuous feedback and communication will strengthen your plan to keep it running optimally.

  • Customer Experience Friday Forum

    You care about the people you serve. After all, without your customers, you don't have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey, so they come back? We've got you covered! Sponsored by ActiveCampaign.

  • Content Marketing Friday Forum

    Do you ever wish you had a secret content-marketing sauce? Don't we all! The ability to create effective, personalized content—especially at scale—often feels daunting. Sponsored by Aprimo.

RECENT EVENTS

  • How to Get CX Right and Drive Global Revenue Through Localized Content at Scale: Lessons Learned From Ooni Pizza Ovens

    To create first-class customer experiences that drive revenue, you have to convey to audiences—in their local language—that you can meet their wants and needs. So how do you localize your content so it engages and converts international customers at scale? Sponsored by Unbabel.

  • Top 5 Tips for Driving Lead Gen via Email Marketing

    You know email is crucial to your marketing success. But if you're not seeing the results you need, you need some new tools and strategies to get you back in the game. Join us for this webinar to discover how to drive lead gen success with email in 2022. Sponsored by ViB.

  • Analytics Friday Forum

    The ability to roll with industry changes and to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But staying ahead of the changes can sometimes feel complicated and frustrating (we know!). Sponsored by Vidyard.

  • How to Promote an Event Attendees Can't Wait to Sign Up For

    You plan the perfect event for months. And then comes the tricky part... cutting through all the promotional noise out there to reach the people you want to sign up and attend! How do you build the excitement that makes your event "unmissable?" Learn how to create the right promotional mix that gets attendees through the door. Sponsored by Cvent.

  • The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations

    When done right, phone conversations can transform your marketing ROI. Learn what can happen when you put as much focus on phone conversations as you do other marketing strategies. Check out this webinar to discover the strategies leading brands are using. Sponsored by Invoca.

  • The Future-Proofed Career

    If there's anything we've learned since 2020, it's that anything is possible. The unimaginable can happen. Unpredictable is the norm. And Marketing needs to be prepared for it.

  • How to Measure Your Marketing's Value in a Cookieless World

    What does the future of marketing look like with the deprecation of third-party cookies? And how can marketers plan and measure future campaigns while ensuring continued value and ROI? Join us for this free webinar to find out. Sponsored by ChannelMix.

  • How to Balance Our Cookieless Future and Your Audience's Demand for Personalization

    To be engaged with your brand, your audience needs personal connection. But in the age of increasing data privacy laws and restrictions, it's not so easy to launch targeted campaigns. What's a marketer to do? That's exactly what we're covering in this free webinar. Sponsored by Drift.

  • MarketingProfs B2B Forum Online: Spring 2022

    With #mpb2b online you get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today.

  • Building Positive Customer Experiences With Content Marketing

    Is your content truly connecting with your audience based on what they want and need? Or do you feel like you're throwing spaghetti at the wall? It's a dilemma every marketer has faced. Come learn how understanding your customers' psychology and connecting with them in the right way at the right time gives your brand a huge advantage. Sponsored by Vyond.

  • How I Closed a $1M Annual B2B Contract in Less Than 4 Months Using Content

    Are you creating content based on what you think your audience is interested in? Or is your content calendar guided by their actual questions, concerns, wants, and needs? Discover how to make content that speaks to your customers in a big way to close bigger deals in less time.

  • Marketing and Sales Enablement Friday Forum

    Ongoing growth and success depend on enabling marketing and sales teams to align and work in tandem. Discover current strategies from three experts on how to help Marketing and Sales to shift into overdrive together to accelerate revenue growth. Sponsored by Allego.

  • Social Media Marketing Strategy: How You Can Succeed in 2022

    How can your social media marketing stay current as the platforms continue to evolve and consumer use of social networks diversifies? Tune in to this webinar to discover what you need to know to create and maintain a social media marketing strategy that's relevant in 2022. Sponsored by Tinuiti.

  • Better Funnel. Better Retention. [B2B Content as CX Working Webinar]

    The road from prospect to paying customer is filled with twists and turns. What if your content is great at answering questions... but those answers aren't what your customers are looking for or need? In Session 4 of the B2B Content as CX Working Webinar series, you'll identify how to use feedback to improve the customer's journey to strengthen your funnel... and your relationships. Register now to work with Jeannie Walters, Certified Customer Experience Professional, and discover how to improve your content over time using customer feedback.

  • Get Customers Through Your Digital Door [B2B Content as CX Working Webinar]

    Strategy and Content are a great start to answering your prospect's questions. But how can you know when they'll want your content? Work side-by-side with Jeannie Walters, our CCXP, to map this specific part of your customer's journey. With this plan in hand, you'll know exactly how to provide prospects with the right content at the right time. Register for Session 3 of the B2B Content as Customer Experience Working Webinar series.

  • How to Create Impact With Your Ad Dollars

    Technology and data are crucial to your campaign's success. But does your technology give you data when and how you need it? Join us for this webinar and learn how to use real-time customer behaviors to deliver (or pivot) your ads at the exact right time. Sponsored by ViralGains.