Storytelling: Using Story to Drive Action

Storytelling is at the heart of all marketing, yet marketers continue to struggle with conveying their company's story. This half-day, online, interactive workshop will teach you three tried-and-true storytelling frameworks to help you tell a powerful and compelling brand story.

COMING UP

  • The Keys to Successful B2B Influencer Programs

    Influencer marketing is all the rage for B2C products, but can it work for B2B marketing? Turns out, the answer is a resounding yes—influencer marketing is a powerful but under-utilized tool for B2B marketers. Join us to learn how quality content makes influencer marketing an achievable goal.

  • Storytelling: Using Story to Drive Action

    Storytelling is at the heart of all marketing, yet marketers continue to struggle with conveying their company's story. This half-day, online, interactive workshop will teach you three tried-and-true storytelling frameworks to help you tell a powerful and compelling brand story.

  • Unlock Data Silos for More Pipeline in a Down Economy

    You have data EVERYWHERE—from your CRM to your marketing automation platform, and other systems in between. But it hasn't always been easy to use the data to improve customer experience. Until now. Sponsored by Drift.

  • How to Create Authentic Connections in a Digital World

    In today's WFH landscape, digital marketers are tasked with driving the entire buyer's journey—from lead to revenue. That means creating content experiences that rise above the noise of a competitive digital world. Sponsored by ON24.

  • Video Marketing Friday Forum

    Video marketing can be one of the quickest and best ways to build your audience and revenue—especially in a post-pandemic world. But, where should you begin? Sponsored by Vidyard.

  • Align Marketing and Sales to Simplify B2B Buying

    Are you overcomplicating the B2B buying process for your customers? We'll show you how to leverage sales and marketing alignment to better unite your brand with its buyers. Sponsored by Seismic.

  • Storytelling: Using Story to Drive Action

    Storytelling is at the heart of all marketing, yet marketers continue to struggle with conveying their company's story. This half-day, online, interactive workshop will teach you three tried-and-true storytelling frameworks to help you tell a powerful and compelling brand story.

  • Doubling Down on Digital

    In this new normal, your digital strategy will be your business' main differentiator. But how can you overcome common roadblocks, meet the changing expectations and needs of customers, and drive more revenue? It starts with understanding digital experience management. Sponsored by Qualtrics.

  • Marketing Technology Friday Forum

    Technology isn't going anywhere, especially right now when it's even helping marketers do parts of their jobs they normally wouldn't have relied upon it for. But that's always been the key, right? Use technology effectively while still sounding like a human. Sponsored by Cvent.

  • MarketingProfs B2B Forum 2020

    #mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.

RECENT EVENTS

  • Using Data for Marketing Insights That Matter

    If you're like most marketers, you're probably drowning in data but starving for actionable information. Here's how to get the insights you need to increase sales, conversions, and leads. Sponsored by Alight Analytics.

  • How Events Will Thrive in the New Normal

    When you planned your slate of 2020 events, there was no way you could have foreseen what the past few weeks have brought. In what felt like an instant, months' worth of in-person events were canceled, postponed, or made virtual. So, what now? Sponsored by Cvent.

  • B2B Email Design Trends to Know

    In an age of increasing privacy regulations, ad blockers galore, and the impending death of tracking cookies in Google Chrome, showing up well in the inbox is even more critical. Are you ready to win at email for the rest of 2020? Sponsored by Litmus.

  • Competitive Sales Enablement: Bridging the Gap

    You know all too well what it feels like to have demands thrown at you—especially from your sales team. If it's not a request for a new slide deck or whitepaper, it's something else. And, of course, you can't just make things materialize out of thin air. But there IS a better way. Sponsored by Kompyte.

  • Storytelling: Using Story to Drive Action

    Storytelling is at the heart of all marketing, yet marketers continue to struggle with conveying their company's story. This half-day, online, interactive workshop will teach you three tried-and-true storytelling frameworks to help you tell a powerful and compelling brand story.

  • Marketing Writing Bootcamp 2020

    Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions (with live keynotes on April 28, May 5, and May 12) will help you level up your marketing writing… fast!

  • Metrics and Measurement Friday Forum

    The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by ZoomInfo.

  • Why Email Is the Key to Marketing ROI

    Email continues to be the most effective one-to-one communication tactic for most marketers—and it's more important now than ever. Ready to boost the effectiveness of your email campaigns? Sponsored by Upland CXM.

  • Storytelling Summit for Marketers 2019

    Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 on-demand sessions in our Storytelling Summit for Marketers will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.

  • Moving Beyond Metrics: Being Truly Data-Driven

    Tired of measuring every detail of your campaigns and still not having the insights you need? There's a difference between being simply reactive to the data you're collecting versus allowing that data to drive innovative strategy and planning. Sponsored by Kompyte.

  • How to Write Your Face Off: Writing for Non-Writers

    These past few weeks have gutted us all emotionally, personally, and professionally. It has also left many of us feeling uninspired, stilted, and kinda... blah. Join Ann Handley for the first ever Tiny House Talk, a new kind of webinar to engage your brain and make you feel normal(ish) for an hour.

  • Relax, Release, Realign: The Art of Mindful Living

    These uniquely difficult times are emotionally draining for everyone. Mindfulness fosters calm and inner peace, making people aware of their ability to choose to react immediately or respond thoughtfully.

  • Marketing Analytics: Better Questions = Better ROI

    When most marketers plan campaigns, they need to answer a few basic questions: Who's the target? Where should we spend our budget? When should the campaign start and stop? But there's a better way to design your strategy—by using data to ask better questions. Sponsored by Alight Analytics.

  • Agile Marketing 201: Creating Persistent Teams

    In our popular 2019 webinar, Agile marketing pioneer Andrea Fryrear showed us how to apply Agile practices to marketing project management. Now it's time to take things to the next level and learn why creating persistent teams is the key to applying Agile practices to marketing. Sponsored by monday.com.

  • Email Marketing Friday Forum

    The future of email is NOW. It's time to trade in the animated GIFs for neuromarketing, automation, and gamification if you want to drive increased email engagement and response. Feeling intimidated? These three sessions will kill that impostor syndrome in no time. Sponsored by Marketo.

  • Five Tips for Building a Successful Tradeshow Program

    We all know in our hearts that live events are worthwhile. But it's time to move beyond our gut feeling and prove the value of tradeshows once and for all. We'll show you what you need to succeed. Sponsored by Cvent.

  • Four Ways to Align Sales and Marketing in 2020

    Sales and marketing alignment is beyond critical for any organization. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between sales and marketing. But achieving that alignment can be extremely difficult. Sponsored by Seismic.

  • How to Build a Rock Solid Agile Events Program

    In a world of fast-shifting business priorities and unpredictable change, marketers need a new way to think about event strategies. When unexpected challenges arise, agile event programs are designed not just to survive—but to thrive. Sponsored by Splash.

  • Add Value and Revenue by Owning Customer Success

    Where can marketers add the most value to their organization and drive more revenue? When marketing owns customer success, everyone profits—you just need to know how to structure the team and build a cohesive plan. Sponsored by TrustRadius.

  • Demand Generation Friday Forum

    A constantly changing landscape of demand gen requests, requirements, and expectations can make any marketer feel downright fried. But in our Friday Forum, you'll learn how to use customer empathy, create bingeable content experiences, and measure demand gen success. Sponsored by Uberflip.

  • Six Proven Ways to Level Up Demand Gen With Video

    Wish you could leverage the power of video in your content marketing and demand gen efforts—but not sure where to start? We'll show you what you need to succeed. Sponsored by Vidyard.

  • Programmatic Capabilities Across Platforms

    Programmatic advertising (including display) continues to dominate the digital space. As it has expanded into areas like Connected TV and digital audio, programmatic remains one of the best strategies for efficiently reaching users and increasing engagement. Sponsored by Adtaxi.