MARKETINGPROFS B2B FORUM 2020

#mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 70+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.

COMING UP

  • Five Tips for Building a Successful Tradeshow Program

    We all know in our hearts that live events are worthwhile. But it's time to move beyond our gut feeling and prove the value of tradeshows once and for all. We'll show you what you need to succeed. Sponsored by Cvent.

  • Email Marketing Friday Forum

    The future of email is NOW. It's time to trade in the animated GIFs for neuromarketing, automation, and gamification if you want to drive increased email engagement and response. Feeling intimidated? These three sessions will kill that impostor syndrome in no time. Sponsored by Marketo.

  • Agile Marketing 201: Creating Persistent Teams

    In our popular 2019 webinar, Agile marketing pioneer Andrea Fryrear showed us how to apply Agile practices to marketing project management. Now it's time to take things to the next level and learn why creating persistent teams is the key to applying Agile practices to marketing. Sponsored by monday.com.

  • Marketing Writing Bootcamp 2020

    Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions (with live keynotes on April 28, May 5, and May 12) will help you level up your marketing writing… fast!

  • MarketingProfs B2B Forum 2020

    #mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.

RECENT EVENTS

  • Four Ways to Align Sales and Marketing in 2020

    Sales and marketing alignment is beyond critical for any organization. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between sales and marketing. But achieving that alignment can be extremely difficult. Sponsored by Seismic.

  • How to Build a Rock Solid Agile Events Program

    In a world of fast-shifting business priorities and unpredictable change, marketers need a new way to think about event strategies. When unexpected challenges arise, agile event programs are designed not just to survive—but to thrive. Sponsored by Splash.

  • Add Value and Revenue by Owning Customer Success

    Where can marketers add the most value to their organization and drive more revenue? When marketing owns customer success, everyone profits—you just need to know how to structure the team and build a cohesive plan. Sponsored by TrustRadius.

  • Demand Generation Friday Forum

    A constantly changing landscape of demand gen requests, requirements, and expectations can make any marketer feel downright fried. But in our Friday Forum, you'll learn how to use customer empathy, create bingeable content experiences, and measure demand gen success. Sponsored by Uberflip.

  • Six Proven Ways to Level Up Demand Gen With Video

    Wish you could leverage the power of video in your content marketing and demand gen efforts—but not sure where to start? We'll show you what you need to succeed. Sponsored by Vidyard.

  • Programmatic Capabilities Across Platforms

    Programmatic advertising (including display) continues to dominate the digital space. As it has expanded into areas like Connected TV and digital audio, programmatic remains one of the best strategies for efficiently reaching users and increasing engagement. Sponsored by Adtaxi.

  • Balance and Boundaries: Bring the Best of Yourself

    Work-life balance is something that many are in search of, but few find. Learn how to break out of the cycle of being knocked off balance, and how to establish boundaries that allow you to be your best both personally and professionally.

  • Data Science 101 for Marketers: From Data to Insights

    Data science is the hottest thing since sliced bread. In fact, LinkedIn has indicated that open job positions for data scientists are up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery. Sponsored by InfoUSA.

  • Competitive Analysis Friday Forum

    As marketers, it can be tempting to skip over the analysis phase to get right to defining market differentiators and resulting campaigns. But it's impossible to compete if you don't know exactly who or what you're competing against. Join us to learn how to get that intel. Sponsored by Crayon.

  • A Demo of Kompyte's Competitive Intelligence Platform

    Today's B2B marketers need to do more than simply create awareness and pass leads to sales. It's likely that your entire organization relies on the marketing department to stay on top of—and ahead of—the competition. But competitive intel can be a very time-consuming task. Sponsored by Kompyte.

  • How to Close More Deals With Competitive Intel

    As you may know all too well, inefficiencies in how sales and marketing teams work together can be costly to an organization. So what's the answer? Sponsored by Kompyte.

  • Using Email Security for Deliverability and Opens

    Implementing the Brand Indicators for Message Identification (BIMI) standard adds your logo to every email you send, telling recipients they can trust your message. Pilots have shown a 10% increase in both email deliverability and open rates. What marketer doesn't want that? Sponsored by Valimail.

  • How to Build a Brilliant Marketing Plan

    Building a marketing plan is fairly straightforward if you break it down into its components. First you need to understand the essential elements, then it's time to make your plans crystal clear, targeted, and productive.

  • How to Align Sales and Marketing Teams for Max ROI

    An estimated 80% of content created by marketing goes unused by sales. Not only does this represent a lot of wasted time and energy, but also many missed opportunities and poor ROI. How can you step up your sales and marketing alignment? Sponsored by Influence & Co.

  • Storytelling Summit for Marketers 2019

    Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 on-demand sessions in our Storytelling Summit for Marketers will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.