MarketingProfs B2B Forum Online

MarketingProfs B2B Forum Online

"Educational, entertaining, and engaging... the closest to being back in person you can get!"—spring B2B Forum attendee. Join us this fall for two days jam-packed with all-new inspiration and practical insights from today's leading B2B marketers.

COMING UP

RECENT EVENTS

  • Virtual Event Strategy Friday Forum

    Right now, most marketers are trying to figure out how virtual events can and should factor into their overall event strategy: What's the best approach? How have your audiences changed post-pandemic? And how can you drive true engagement? It's time to figure all this out. Sponsored by Cvent.

  • Trends Shaping the Consumer Experience in 2021

    As your company and your customers slowly re-emerge from the pandemic, you're probably wondering what good customer experience (CX) will look like for the rest of 2021 and into next year. In this webinar, you'll get a clear understanding of your customers' new habits and preferences. Sponsored by Qualtrics.

  • How to Lift the Three Drawbridges of Content Success [B2B Backstage]

    Don't miss Hall of Fame keynote speaker and author Jay Baer in this PRO-exclusive B2B Backstage webinar. He'll leave you questioning your content strategy and show you "How to Lift the Three Drawbridges of Content Success."

  • Keys to Full-Funnel Digital Programs That Hold Attention and Convert

    Does your digital marketing plan encompass each stage of the buyer's journey? Or are you missing out on critical opportunities, including engaging with buyers before they even request information? It's time to get your strategy—and buyer-first programs—in gear. Sponsored by Integrate.

  • Be Feared and Loved: Ranking Content the Michael Scott Way

    Are you frustrated by how your brand's content is (or isn't) performing? If so, it's probably time to refresh your strategy. Getting your content consistently ranked starts with better on-page optimization and quality link-building. Sponsored by Page One Power.

  • Secrets to Enchanting Your Customers Through Story

    Wouldn't it be great if you could enchant and convert more customers and prospects simply through better brand storytelling? It's not as hard as you might think... and it starts with harnessing the power of perspective to create stories worth remembering. Sponsored by WoodWing.

  • Video Marketing Friday Forum

    If you're like most marketers, you've at least dipped your toes in video marketing. But do you have a strategy in place that helps you harness the power of video in a way that truly moves the needle for brand growth and sales? Sponsored by Adtaxi.

  • How to Use a Board Game Strategy to Win in Email Marketing

    For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn't have to be. By learning to leverage micro-efficiencies (and getting some inspiration from board game strategies!), you'll be on the path to an email winning streak. Sponsored by Litmus.

  • A Marketer's Field Guide to Financial Goal Setting and Measurement

    Join expert Samantha Stone for this comprehensive Master Class to develop the financial acumen and measurement skills needed to make smarter business decisions, move your business forward, impress your CFO and management team, and prove your value.

  • How to Build a Full-Lifecycle Customer-Engagement Strategy

    Are you paying enough attention to your customers' post-sale journey? Probably not. Now's the time to up your game, provide content your customers want, and build advocates for your brand. You need a customer-engagement strategy. Sponsored by Uberflip.

  • Is Your B2B Tech Marketing Aligned With the Audiences You're Targeting?

    If you're marketing a technology product or service, your content and messaging need to address topics that are trending with the developer and tech community. But how do you learn what's trending, and what's the best way to keep your marketing efforts on point and valuable to this audience? Sponsored by Stack Overflow.

  • How to Achieve Loyalty & Growth Through Customer Experience Excellence

    When marketers want to measure customer experience and loyalty, they often use Net Promoter Score (NPS), which focuses on whether customers would recommend your product or service. That's nice to know, of course, but reliance on that one simple metric is likely limiting your opportunities for growth and excellence. It's time to go beyond NPS and use a KPI that actually forecasts loyalty and growth.

  • Overcoming Fragmented Data to Get a 360-Degree View of Your Customers

    Are you struggling to access, analyze, and make sense of data that is siloed, fragmented, or otherwise lacking in full-picture insights? It's time to make the best possible use of all your data—by ensuring it can be a single source of truth that gives you a 360-degree view and helps you achieve better ROI. Sounds good, right? Sponsored by Snowflake.

  • Top 3 Ways Customer-Preference Management Can Help B2B Marketers

    Do you have a solid grasp of your users' preferences, including how, and how often, they want to be contacted by you? Most marketers have room for improvement in this area—and the opportunity to boost loyalty and revenue. It's time to up your preference-management game. Sponsored by OneTrust.

  • How to Build and Lead an Adaptable Marketing Team

    The process of hiring and retaining marketing talent is more challenging than ever. From attracting the right candidates to supporting virtual teams to ensuring compensation is in line with what's expected in this new normal—there's a lot marketing leaders need to manage. Sponsored by Robert Half.

  • Doubleheader Event: Demand Generation

    Demand generation is a critical tool in a marketer's arsenal. But it's also an ever-evolving discipline—and if you don't keep up, you'll be left behind. It's time to make sure your demand gen efforts are well matched to your increasingly savvy target audiences. Sponsored by Sendoso.

  • Shaped by 2020: The Future of Experience Management

    If you want to improve loyalty, boost revenue, and maximize each customer touchpoint (and who doesn't?), it's time to up your experience management (XM) game. Join us for this not-to-be-missed session tailored to marketing and CX professionals—and learn how to adapt and improve your customer experience programs for the challenges of 2021 and beyond. Sponsored by Qualtrics.

  • How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework

    Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it's getting? Probably so. But if you're going to stand out in today's cluttered digital world, you need a new approach: the seven elements of the "Brand Now" process—designed for our crowded world. Sponsored by Widen.