MarketingProfs B2B Forum Online | November 4 & 5, 2020

MarketingProfs B2B Forum 2020

No plane ticket required to get the best B2B conference experience on the planet. We've reimagined this year's event so you'll get two full days of inspiration, strategy, and tactical hands-on advice—right from your couch.

COMING UP

  • Why Direct Mail Is ABM's New BFF and Enabler

    Every company wants to stand out and attract meaningful attention. But there's more to it than ads or dimensional mailers. How can you create quality moments with your target audience and spur them to action? It starts with understanding direct mail's evolution and the ways it can work with ABM. Sponsored by ZoomInfo.

  • A Demand Gen Road Map for Today: Doubleheader Event

    To address modern buyers' needs and concerns—and keep target accounts moving down the sales funnel—organizations have been adopting account-based marketing (ABM) approaches. But getting and keeping buyers' attention is harder than ever. Start with understanding their intent and communicating in context. Sponsored by RollWorks.

  • How Measurement Proves & Improves Your ABM's Value

    Are you getting as much out of your account-based marketing strategy as you hoped you would if you could measure success? Or do you struggle to prove ABM's—and your own efforts'—effectiveness and ROI? You can overcome those common measurement challenges and level-up your capabilities to prove performance. Sponsored by LiveRamp.

  • Virtual MarketingProfs B2B Forum 2020

    Join us for two days full of inspiration and tactical know-how (41+ sessions), covering the topics that mean the most to B2B marketers today. Your paid ticket also includes a one-year subscription to PRO. Already PRO? Your ticket is free.

  • Marketing Strategy: Finding a Sustainable, Differential Advantage

    If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class.

  • Marketing Planning Friday Forum

    The year will be winding down and many of your "plans" will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you'll thank yourself on the other side. Sponsored by ZoomInfo.

RECENT EVENTS

  • Data-Driven Storytelling: Marketing's Next Chapter

    Has your company tried its hand at data-driven storytelling, or does "data-driven" scare you off? Don't worry, you don't have to be a data analyst to leverage this powerful tool for connecting with your online audiences through stories. It starts with identifying untold stories that you can uniquely tell. Sponsored by Meltwater.

  • Sales and Marketing Alignment Friday Forum

    Is your organization struggling to get Sales and Marketing to work in unison, especially in the virtual environment? Alignment might feel like a struggle, but it's more important than ever. Now's the time for a Sales-and-Marketing makeover and a renewed focus on predictable pipeline. Sponsored by LeanData.

  • Global Content Velocity and Marketing Campaign Best Practices

    What's the best way of executing successful marketing campaigns, content, and websites in local markets faster—especially with limited resources? Hear from a panel of experts on building and implementing a best-in-class plan that will drive revenue. Sponsored by Cloudwords.

  • The Art of Being Found: SEO for (Non-Techie) Marketers

    Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you.

  • Marketing-Led Customer Experience: The Future of B2B

    The pandemic has accelerated the trend toward highly personalized digital customer journeys. Which is why customer experience has become so important. Find out what you and your marketing team can do right now to effectively serve the needs of not only your customers but also your business. Sponsored by DemandLab.

  • Sales Cycle Stages: Creating the Perfect Pipeline

    See Kenda Macdonald, CEO of Automation Ninjas and bestselling author of "Hack The Buyer Brain," Backstage (on-demand) to learn how the human brain works when making a purchasing decision—and how you can use that knowledge to create the perfect sales pipeline.

  • Five Easy Steps to Kick-Start Your ABM Launch

    Target accounts are great—but only if you can effectively identify which customers should make the list, and then follow through in ways that actually boost your bottom line. We'll show you how to get started right now. Sponsored by Vidyard.

  • Proven Techniques to Catapult Your Storytelling Skills

    Every company wants to tell a great story. But there's more to it than eloquent prose and fairytale-worthy endings. Harnessing the power of storytelling starts with identifying the most common mistakes and knowing how to create compelling narratives that work across platforms to reach your customers. Sponsored by Codeless.

  • Email Marketing Friday Forum

    If there was ever a time to improve your email marketing strategies, that time is now. We'll show you where to start, which pitfalls to avoid, and how to revamp your strategies to capture more mindshare—and sales. Sponsored by Litmus.

  • Build Your Marketing Analytics Road Map to Growth

    There's no room for error in the current marketing environment. But what's the best way to ensure that your strategy aligns with, and supports, bottom-line business goals? It starts with analytics. Sponsored by Alight Analytics.

  • Three Ways Marketing Can Drive Real Business Impact

    Marketing teams are more remote and distributed than ever, adding even more complexity to the already-tumultuous business environment. How can you improve your team's agility and increase their ability to drive positive business results? It starts with three things. Sponsored by Workfront.

  • How to Advance Racial Justice Within Your Organization

    As marketers, we need to act in solidarity to identify and address the barriers in both our industry and our organizations that are hindering the advancement of BIPOC. This round table will help us have the uncomfortable conversations and tackle some of the tough issues our society is facing.

  • The Modern Marketer's Guide to Lifecycle Marketing

    No matter the size of your business, every single customer touchpoint is critical—especially now. And if you're not using a lifecycle marketing approach, you're probably missing out on key opportunities and revenue. It's time to make the shift. Sponsored by Act-On Software.

  • Analytics on the Edge: Lessons in Transforming Data's Impact

    Discover a new, more effective way to analyze your data in this B2B Backstage keynote with Avinash Kaushik, digital evangelist for Google. Watch this forward-thinking talk on-demand through October 25.

  • Demand Gen: Leverage the Combo of Search and Social

    Most marketers understand the power of search marketing and the possibilities for leveraging social media. But only the best marketers are harnessing the powerhouse combo of search plus social. We'll take you behind the scenes to see how it can be done. Sponsored by Workfront.

  • Marketing Strategy Friday Forum

    The ability to scale your marketing strategies—and measure their impact—is critical if you're going to achieve ROI and prove your team's worth. But getting started, or knowing how to fix what's broken, is the hardest part. Sponsored by Obility.

  • Doubleheader Event: Strategies for the New Normal

    From marketing strategy to events to positioning and processes and much more, all of marketing is in flux. We're experiencing fundamental shifts and real disruption that will shape our careers and the future of marketing itself. But by relying on agility and empathy we can learn to not only adapt but also thrive—and help our companies do the same. Sponsored by Adobe - Marketo Engage.

  • Storytelling Summit for Marketers 2019

    Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 on-demand sessions in our Storytelling Summit for Marketers will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.

  • Marketing Writing Bootcamp 2020

    Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions will help you level up your marketing writing… fast!

  • Doubleheader Event: Customer Empathy

    The ability to engage meaningfully with customers matters more now than ever. It starts with empathy and an ability to prioritize the marketing activities that will create the most connection. Sponsored by UserTesting.

  • Moneyball for Marketing: The Art of Winning an Unfair Game

    You may not be in the baseball business, but there's a lot you can learn about marketing from Oakland Athletics VP of Operations and former General Manager, Billy Beane. This webinar is no longer available, but you can get a taste of what you missed by watching the after show on-demand.