MarketingProfs B2B Forum Online

MarketingProfs B2B Forum Online

"Educational, entertaining, and engaging... the closest to being back in person you can get!"—spring B2B Forum attendee. Join us this fall for two days jam-packed with all-new inspiration and practical insights from today's leading B2B marketers.

COMING UP

  • Meltwater's Media Intelligence Platform Demo

    How are your media-monitoring efforts going? Is your team getting all the actionable insights it needs—or does it seem like you're falling behind and you're constantly frustrated with your current solution? If you're considering a refresh, this Meltwater demo offers an under-the-hood look at its monitoring platform. Sponsored by Meltwater.

  • Doubleheader Event: How Conversational Marketing Connects With Buyers and Accelerates the Funnel

    Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with—like yours. Are you harnessing the power of Conversational Marketing to better connect with customers, and drive revenue? If not, now is the time. Sponsored by Drift.

  • Engaging Executives in a Digital World

    Engaging executives is hard enough. But without face-to-face meetings and in-person events, it's even harder. The good news is, in a digital world we can build customized experiences that attract and engage executive audiences in new and creative ways. Sponsored by ON24.

  • Marketing Strategy: Finding a Sustainable, Differential Advantage

    If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class. Join our live Watch Parties on Nov 5, 12, and 19.

  • Marketing Strategy Friday Forum

    Sometimes tackling your strategy decisions can feel like walking through a maze... blindfolded. With so many new technologies and tactics, it can feel impossible to select, set up, and deploy an optimal combination for your marketing strategy, but this event is here to help. Sponsored by Vidyard.

  • You Need a New Toolbox to Win the B2B Content Game [B2B Backstage]

    If you want your content to be found, you can't do what everyone else is doing. Join search expert and founder of Seer Interactive, Wil Reynolds, on December 14 for B2B Backstage to learn how to build an innovative toolbox that will get your content seen in 2022... and beyond.

RECENT EVENTS

  • Digital Analytics' Impact on Your Marketing and Business: What You Need to Know

    Your company probably spends a great deal on digital marketing. But, despite all the data and analysis about your digital campaigns, do you know what's really working and what's not? Can you measure your digital marketing's impact? It's time to forge a path to ensure your company's digital maturity.

  • MarketingProfs B2B Forum Online: Fall 2021

    2 days, 6 inspirational keynotes, 35 sessions, and creative networking to help you build the skills to succeed in 2021 and into the future.

  • What's Ahead? Four Marketing Execs Discuss the Future of Marketing

    It's time to think hard about the future of marketing—from the role of marketing teams to which channels and platforms are becoming more or less important—and everything in between, including what the latest data predicts for the industry. Join us to find the best way forward. Sponsored by Cvent.

  • Doubleheader Event: Agile Marketing and Planning—Beyond the Basics

    Are you ready to enable greater efficiency and productivity among your team and organization? If so, now is the time to level-up your strategic planning and day-to-day efficiency through Agile Marketing methods and best-practices. Sponsored by Adobe Workfront.

  • The Secret to My (Demand Gen) Success

    In 22 bite-sized lessons, you'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs immediately.

  • How to Navigate the New Era of Field Marketing

    Field marketers—and those who manage them—know first-hand how tough the past year-and-a-half has been. But it's time to look ahead and prepare to navigate a new world. You'll need smart strategies to overcome common field-marketing challenges, and innovations that will help you overcome new ones, so you can exceed your goals. Sponsored by Splash.

  • How to Build Thought Leadership

    If thought leadership is important to your company—and its bottom line—you need to make sure you've got the right "thought leaders" telling your brand's stories. Get ready to learn about today's best strategies and tactics for implementing and scaling a successful thought-leadership program.

  • From Fragile to Agile: Content at Your Fingertips

    Is your marketing team prepared to launch a campaign at a moment's notice? If not, you can be caught off-guard and lose important customers, revenue, and other opportunities. The ability to react quickly—and with the right content—is critical. It's time to make sure you're prepared. Sponsored by Uberflip.

  • Relax, Release, Realign: The Art of Mindful Living Redux

    Set aside some time for yourself. Join MarketingProfs CEO Allen Weiss for a mindfulness session dedicated to bringing balance back to your hectic schedule. Use this time to relax, realign, and reconnect with what's important.

  • Email Marketing Friday Forum

    Email marketing remains the workhorse of modern marketing—and its importance is heightened in this time of ongoing remote work. Yet, between new privacy rules and other industry shifts, it can be harder than ever to connect in meaningful ways with your audience. It's time to put a new strategy in place. Sponsored by Litmus.

  • Optimize Connectivity Between Your Content and Customers

    You can have the best content on the planet, but if it's not easily discovered and easily accessible, it doesn't really matter how good it is. It's time to coordinate and automate your content supply chain so that you're reaching your prospects and customers in powerful, revenue-driving ways. Sponsored by Widen.

  • How to Engage Your Marketing Audience With Hollywood Techniques

    Wouldn't you love to connect with your prospects and customers in the same powerful way that great actors connect with their audiences? Well, by applying principles of theatrical training—and brushing up on your emotional intelligence—you can! Sponsored by Vyond.

  • Doubleheader Event: B2B Marketing & Ad Trends

    If you're like most marketers, you keep an eye on the latest trends to make sure your brand is keeping up. Now's the time to put a method behind your trendwatching and learn how to take advantage of new ad channels like Connected TV—and much more. Sponsored by MNTN.

  • Nurture Campaigns [Working Webinar Summer Series]

    Join Kenda Macdonald on August 26 to learn how to plan and create strategic Nurture Campaigns that generate real results. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.

  • Inclusion in Marketing: Boosting Your Bottom Line While Doing Good

    Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.

  • The Art of Being Found: SEO for (Non-Techie) Marketers

    Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you. Join our live Watch Parties through August 20.

  • How to Creatively Repurpose Content for Maximum Impact

    How do the most successful marketers manage their myriad content needs? By strategically repurposing their best content—which is not only efficient but also smart business. It's time to get the most mileage that you can out of your content ideas. Sponsored by Terminus.

  • Demand Generation Friday Forum

    As a marketer, you're always trying to improve both the quality and quantity of leads for your sales team. And even though there are more channels, platforms, and content formats than ever before, it probably seems harder than ever to create true connection with customers and prospects. It's time to up your demand-gen game. Sponsored by Adobe.

  • Optimizing Your Site: How to Write for Google and the Reader

    Google continues to dominate search, which means your content better do the things Google rewards, or else you won't rank as high as you'd like. But does your content have to be reduced to a bunch of repetitive keywords in order to be successful, or can you write for both Google and your target audience? Sponsored by Sitefinity.

  • Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation [B2B Backstage]

    Innovation doesn't just happen because you have the right tech stack and processes. You need the right team, with the right mindset. Learn how to assemble and lead teams that get results in this B2B Backstage presentation with world-renowned author and speaker, Carla Johnson.

  • Four Proven Methods to Launch Better Marketing Campaigns, Faster

    Is your marketing team struggling to personalize and customize campaigns at scale—and consequently missing out on potential customers and revenue? Let's fix that through better prioritization, better collaboration, and a more efficient workflow. Sponsored by Adobe Workfront.

  • Sales Campaigns and Sales Pipelines [Working Webinar Summer Series]

    Join behavioral psychology and marketing automation expert Kenda Macdonald to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.

  • Doubleheader Event: Video for Inbound & Outbound, Demand Gen & Lead Gen, and More

    The ability to create and use video in a way that drives leads and generates revenue is a top skill for today's marketers. And it's most effective when video is integrated into your marketing and content culture—because that allows you to authentically connect with prospects and customers consistently, and at scale. Sponsored by Vidyard.

  • Welcome Campaigns [Working Webinar Summer Series]

    Join Kenda Macdonald for Welcome Campaigns, part of our Working Webinar Summer series. One part workbook. One part webinar. 100% hands-on learning. In this webinar, you'll discover how to create a welcome campaign strategy, and how to implement the campaign in your marketing automation.

  • Three Ways Sales and Marketing Can Drive More Business Together

    Everyone talks about the importance of Sales and Marketing alignment, but it remains elusive in practice. It's time to change that. With some straightforward tactics, you can empower both teams, effectively attribute revenue, and boost your bottom line. Sponsored by Act-On.