Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, January 28, 2026
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👋 Hello, Marketer!
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Did you know that today is International Lego Day? It's the day commemorating the patent for that beloved little brick parents have been accidentally stepping on and cursing out since 1958. I have always loved playing with Legos, and still do to this day. What was your favorite Lego set?
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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When the Data Doesn't Add Up: A CMO's Guide to Auditing Measurement Tools
When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Great presentation on a deeper level of personalization and intent when engaging your customers, not the basic level 'Hi First Name' or gimmicks that are trendy. These were actionable insights that force you to understand your customers more, not just the hottest email trends."
—Attendee, Make Your Emails Stand Out: Relevance Is the New Cool
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RESEARCH
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How Today's B2B Buyers Approach RFPs and Vendor Selection
What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection.
Check out the study findings ➔
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SPONSORED WEBINAR
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3 Ways Brand Control Breaks in the Zero-Click Era
Do you know what your brand perception is—or what it may be costing you? Discover three ways traditional brand management is failing to keep up with AI and how global brands are building and maintaining trust and credibility in this fireside chat with Q&A.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Revolutionizing B2B Brand Monitoring With AI-Powered Insights
Brand monitoring is about understanding public sentiment toward your brand across various platforms, including social media, forums, and reviews. With the advent of AI, however, that task is set to become more complex—yet more insight-laden.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
LinkedIn's Default Ad Settings Cost You Money
It's true: LinkedIn's default ad settings are costing you money—and reach. Discover a more effective way to run LinkedIn ads. AJ Wilcox shows you how in Low-Cost and Effective LinkedIn Ads That Convert. Included with PRO membership.
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JAN
28
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6-week PRO series revealing exactly how to create and deploy your virtual marketing team for increased productivity and efficiency
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JAN
30
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10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
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FEB
5
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45 minutes | sponsored by Papirfly
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FEB
13
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3 free live sessions | sponsored by Convertr
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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