Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, January 29, 2026
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👋 Hello, Marketer!
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In the opposite vein of yesterday's blurb (or maybe because of stepping on a Lego), today is Curmudgeons Day, so we can celebrate the moody, cranky people in our lives. Which is probably the exact opposite of what they'd want. But isn't curmudgeon a great word, if an undesirable trait?
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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How AI-Driven Creative Is Redefining B2B Advertising Performance
AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! It was a landslide, "We'll see how it performs" takes the win. Check out what your peers said!
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SPONSORED ARTICLE
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Why Marketing Ops Is Becoming the Most Strategic AI Role in the Organization
AI-powered workflows are transforming marketing operations into strategic leaders who architect systems, govern data, and turn strategy into execution at scale.
Read more ➔
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INFOGRAPHIC
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AI in Marketing and Sales: 10 Key Stats to Know
Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools?
See the infographic ➔
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SPONSORED WEBINAR
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3 Ways Brand Control Breaks in the Zero-Click Era
Do you know what your brand perception is—or what it may be costing you? Discover three ways traditional brand management is failing to keep up with AI and how global brands are building and maintaining trust and credibility in this fireside chat with Q&A.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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Understanding Your B2B Digital Doppelgänger and AI Decision Matrix
Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Shape Your B2B Story
Shape your brand's story—or the market will do it for you. In How to Build a Standout Brand, brand master Nick Westergaard reveals how to shape and share your brand's story into an impactful, memorable message your market loves. All nine lessons of this Master Class are available now for PRO members.
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JAN
30
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10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
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FEB
4
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session 2 of the AI Assistants and You PRO series
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FEB
5
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45 minutes | sponsored by Papirfly
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FEB
12
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45 minutes | sponsored by Storyblok
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FEB
13
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3 free live sessions | sponsored by Convertr
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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