Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, January 6, 2026
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👋 Hello, Marketer!
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Tap, tap, tap… Is this thing on? Happy New Year! It's great to be back in your inbox, my friend. How are you? Are you brimming with fresh ideas and rested energy? Here's hoping you're easing back into things—don't get overwhelmed the first week of the year. Remember, to-do lists should only be about 3-5 items long!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Decoded: How to Win B2B Buyers in the AI Search Era
B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations.
Read more ➔
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COMMUNITY | JOKE
New Year's resolutions are just a to-do list for the first week of January.
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RESEARCH
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B2B Thought Leadership Content Trends for 2026
Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Make Your Brand Discoverable in 2026
Are you tracking your brand's mentions in AI search results? ChatGPT, Google AI Overviews, Perplexity, and other AI tools are increasingly used by millions of customers looking for answers—and solutions. You can't afford to be invisible. Join Ahrefs for this free webinar.
Reserve your spot ➔
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INFOGRAPHIC
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How to Build Sales Kickoffs That Impact Behavior
This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, motivation, engagement, inspiration, and reinforcement.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Something Better Than ROI?
ROI isn't the only important metric—nor should it be the dominant one for measuring every marketing activity. Discover other ways to evaluate your marketing and why they matter in Lesson 8 from our Master Class: A Marketer's Field Guide to Financial Goal Setting and Measurement. Available now to PRO members.
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22
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10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
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Save 50% on your ticket to the best B2B marketing conference on the planet. (Offer ends Friday!)
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