Today's dose of marketing know-how.
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Together with the leading ad-buying platform,
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Today's dose of marketing know-how | Wednesday, October 15, 2025
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👋 Hello, Marketer!
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On this day in 1951, the first episode of the hit TV show I Love Lucy aired in America. The concept for the show wasn't an instant hit, though. So Lucille Ball and Desi Arnaz took that concept on a vaudeville-ish tour to prove it had legs. The tour was a hit, leading to the show's ultimate success.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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If AI Can't Find You, Neither Can Your Customers: How AI Is Changing the Rules of Brand Discovery
AI-powered discovery tools are replacing traditional search, forcing marketers to rethink visibility. Learn how to optimize for AI and ensure your brand remains discoverable.
Read more ➔
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COMMUNITY | JOKE
There are two typos of people in the world:
Those who proofread, and those who don't.
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SPONSORED
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Innovation Forum 2025: The Premiere of What's Next in Marketing and Tech
A digital showcase of groundbreaking advertising tools, AI-driven design, and expert insights redefining how marketers approach measurement, media strategy, and cross-channel integration. Join us on November 13.
Register now ➔
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RESEARCH
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The Top Challenges SMB Marketers Face With A/B-Testing
Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according to recent research.
Check out the study findings ➔
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SPONSORED
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The 2026 Modern Marketing Data Stack Report Is Here
Based on real-world data, this report is your guide to trends, tech, and strategies for a future-proof stack. You'll get a definitive look at forces reshaping our industry, a breakdown of the leading vendors across key technology categories, and real-world success stories.
Download your report now ➔
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VIDEO FROM THE ARCHIVES
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How Artificial Intelligence Is Impacting SEO
In this episode, the spotlight is on how artificial intelligence is revolutionizing SEO and marketing. Guest Chris Rodgers offers insights that can help guide marketers looking to navigate the complexities of integrating AI in their SEO and marketing.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Break Through the Noise on Social
How do you break through the noise and gain attention on social media? One way is to change the format of your content. For example, Zontee Hou flipped the long-format webinar on its head. Discover this little-known method and more in Session 3 of Building Brand Trust Through Social Media. This entire series is available now to PRO members.
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PROFS PICK—SPONSORED
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Stay ahead of the AI-driven marketing shift
Marketers face growing pressure to adapt to rapid advances in AI, evolving media channels, and shifting customer behaviors. This virtual event offers an inside look at what's shaping the next era of digital marketing—from StackAdapt's CEO keynote on the future of marketing innovation to exclusive 2026 product launches, agency perspectives, and real-world AI applications. Learn how new tools and insights are redefining strategy, measurement, and cross-channel integration. Gain the foresight you need to market with confidence in 2026. Reserve your spot.
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Upcoming Events
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OCT
15
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Session 2 of Marketing Writing Bootcamp: AI Edition
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OCT
23
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45 minutes | sponsored by Omnibound.ai
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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