PRO-Exclusive Working Webinar Series

Building Brand Trust Through Social Media

Presented by: Zontee Hou

Social media is meant to work for your brand, not the other way around.

So why do many B2B companies continue to struggle with creating a strong social media presence that adds value, not just workload? It's time to (finally!) wield social media as the well-handled tool it was meant to be.

Join MarketingProfs and digital marketing strategist extraordinaire Zontee Hou for a new, four-part live Working Webinar Series, Building Brand Trust Through Social Media.

Learn how you can gain traction with your social media audience, what you should post about and how often, and how you can cement your brand as a leader customers can trust.

Over four weeks, get hands-on with Zontee as she shows you how to…

  • Break up your most engaging web content into bite-sized social media posts
  • Start community conversations with your posts to build your reputation
  • Expand your social media reach and grow your audience
  • Create a program of social media "shows" (a la your favorite streaming service), so your variety and consistency connects with different audiences
  • Work with social media influencers to bring more eyes to your brand—and your solutions

Ready to put your social media accounts to work for you? Register now for one or all four one-hour sessions in this interactive, roll-up-your-sleeves PRO-Exclusive Working Webinar Series. Each event is like a mini-workshop covering the how-tos of a specific social media topic, complete with exercises, lively peer discussions (mic and camera, here we come!), and a downloadable workbook that'll cover everything you learned.

Building Brand Trust Through Social Media is 100% designed to fire up your B2B social media program (while avoiding those digital dumpster fires) without needing to chase each new "shiny object."

About Our Expert

Zontee Hou

Zontee Hou

Zontee Hou has been a passionate marketing and communications advisor for nearly 20 years. She's the founder of digital marketing agency Media Volery and head of strategy for the respected consulting firm, Convince & Convert.

Zontee was named one of LinkedIn's 16 marketers to follow in 2021. She is also consistently named one of TopRank's 50 most influential content marketers and 25 most influential B2B marketers.

Her clients have included Allstate Insurance, Oracle, Cisco, and the UN Food and Agriculture Organization. Her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award. Zontee's an in-demand digital marketing speaker who presents at events around the world.

Frequently Asked Questions

What's a Working Webinar Series?
Dedicating four continuous hours to learning isn't always possible. We get it, your day is packed with meetings to attend and projects to complete. Each Working Webinar Series breaks up a larger, deep dive into a topic into multiple, manageable, one-hour Working Webinars, so you're able to get the complete live experience—and all the nuts-and-bolts learning—without setting aside half your day for a workshop. Plus, you don't have to attend every Working Webinar in a series to get smarter... you can always pick and choose the topics that matter most to you and only attend those sessions.

How is a Working Webinar different from a regular webinar?
When you think "webinar," you probably think speaker presentation + maybe some Q&A time at the end. Those can be great, for sure (we do plenty of those, after all). But our PRO Working Webinars take things a step further for marketers like you who want to learn by doing. Workbook? Check. In-class exercises based on what you're learning right now? Check. Active attendee participation (mics and cameras FTW!)? 100% encouraged.

How much does it cost to register for a Working Webinar?
Our Working Webinars are only available to MarketingProfs PRO subscribers. Membership really does have its privileges, after all. Go PRO now for access to all of our Working Webinars, Master Classes, and so much more. (Already PRO? Log in now to register.)

If this Working Webinar is included in my PRO subscription, why do I need to register?
For upcoming Working Webinars, think of registering as an RSVP; this way, we can send the webinar access link to all the right people. If you want to replay the recording on-demand, registering will bookmark the content on your Learner Dashboard, so you can find it again later.

The live webinar is starting soon. How do I get connected?
If you've already registered for the webinar and you're signed in to the site, select the "Watch" button from the webinar description page. The presentation will launch in a separate browser tab. MarketingProfs webinars are presented in Zoom.

What if I miss the live webinar?
That's a bummer. Working Webinars are chock full of activities and instructor/attendee interaction, so you'll get the most out of them by participating live. But, we get it: sometimes life (and the office) get in the way. The good news is that you'll still learn a thing (or five) by watching the recording on-demand. Simply download the workbook and follow along at your own pace. While Working Webinars are best experienced live, we record each for on-demand replay. Go PRO now for access to all of our upcoming and on-demand Working Webinars. (Already PRO? Log in.)

Have additional questions? We've got you covered. Email customer support.


Be sure to register for each session individually

Session 1

August 4, 2022

Atomizing and Adapting Content

Learn to adapt your most popular content into bite-sized social media posts to engage your audience and strengthen your brand's reputation.

Session 2

August 11, 2022

Sparking Conversation on Social Media

Hack the algorithm in your favor! Get more exposure on your social media posts and reach a wider audience by engaging your audience in conversation.

Session 3

August 18, 2022

Programming Social Channels (Like a Streaming Service!)

Every social platform has its own audience—and own personality. Discover how to "program" your posts like a TV Show to captivate the right audience.

Session 4

August 25, 2022

Influencing the Influencers: A B2B Guide

Amplify the reach and authority of your brand on social media with Influencers. Get Zontee's "B2B Guide for Influencer Marketing" to ensure high Influencer ROI and create repeatable, effective marketing campaigns.