📋 Table of Contents

Tuesday, October 17, 2023

📋 Table of Contents

1. Generative AI: What Keeps Me Up at Night

2. How Enterprises Are Using AI for Email Marketing

3. From Choice to Checkout: Insights for Winning the Buyer Journey sponsored webinar

4. Excited and Worried: How Executives Feel About AI

5. B2B Forum: Now On-Demand! MarketingProfs PRO member offer

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Generative AI: What Keeps Me Up at Night

GenAI's positive benefits outweigh its negative consequences, but that doesn't make those consequences any less real. This article lists future concerns about the use of AI, from basic to dystopian. »

research

How Enterprises Are Using AI for Email Marketing

Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. Check out the study findings. »

sponsored webinar

From Choice to Checkout: Insights for Winning the Buyer Journey

What resonates with today's buyers? Attitudes around hot-button issues such as privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can meet their expectations. »

infographic

Excited and Worried: How Executives Feel About AI

Many executives are excited about the potential for artificial intelligence to help with their work but also overwhelmed by having to learn and adopt the technology, according to a recent survey of 800 C-suite leaders. Check out the infographic. »

B2B Forum: Now On-Demand!

MarketingProfs PRO member offer

Earlier this month, over 2,500 of your marketing peers attended B2B Forum—either in Boston or online. Now all 45 recordings are available on-demand for easy viewing at your convenience! But not for long. Don't miss this chance to catch the leadership lessons and tactical tips that'll get your career in gear. PRO member on-demand access ends Dec 15.

Stream MPB2B now

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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News You Can Use

Updates from around the industry

People.ai Unveils SalesAI, the Only Generative AI Sales Solution With the Data Foundation to Supercharge Growth PR Newswire

O2 Web Unveils Commercetools Accelerator Built to Power Composable B2B Commerce MarTech Series

WooCommerce and Veem Partner to Extend B2B Payments to Merchants Yahoo Finance

Virgo PR Taps Emerging Market PR Veteran Kyle Porter as Executive Vice-President and Managing Director PR Newswire

Convera Completes AWS Migration to Deliver Faster Payments Network and Enhance Customer Experience Fintech Global

B2B Digital Marketing Agency Leadarati Expands Offices to South Florida PRWeb

Upcoming Events

OCT

From Choice to Checkout: Insights for Winning the Buyer Journey
45-minute webinar | sponsored by Vericast

OCT

How to Make Paid Social Work for B2B SaaS
45-minute webinar | sponsored by Directive Consulting

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