AGENDA
Wednesday, January 10
12:00pm–1:00pm ET
10 Ways to Use AI for Performance and Productivity
Speaker: Andy Crestodina
Overview
Get excited, because audience-favorite digital marketer Andy Crestodina is joining us to kick off this brand-new AI for Digital Marketers series. He's sharing his complete framework for AI for digital content marketing based on over 100 hours of experimentation.
We'll start with the big picture, because it's very big: accuracy, bias, labor market impact, the coming global apocalypse… you get the picture.
But then, we'll quickly move into the practical how-tos, including using AI to...
- Better understand your audience
- Find gaps in your existing content
- Brainstorm new ideas that fit within your strategy
- Generate headlines... in your voice
- Create images for landing pages and social media
- Optimize for search with keyphrase focused content
- Write drafts, social posts and emails... aligned with the tone and voice of the brand
Let's move past the predictions about the future and focus on what we can do RIGHT NOW to leverage this powerful technology in simple and practical ways for ever-better results from our content marketing.

Andy Crestodina
Cofounder and CMO | Orbit Media
Andy Crestodina is the cofounder and chief marketing officer of Orbit Media, an award-winning, 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to over 1,000 businesses. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Check back soon for the rest of the agenda
Overview
Get excited, because audience-favorite digital marketer Andy Crestodina is joining us to kick off this brand-new AI for Digital Marketers series. He's sharing his complete framework for AI for digital content marketing based on over 100 hours of experimentation.
We'll start with the big picture, because it's very big: accuracy, bias, labor market impact, the coming global apocalypse… you get the picture.
But then, we'll quickly move into the practical how-tos, including using AI to...
- Better understand your audience
- Find gaps in your existing content
- Brainstorm new ideas that fit within your strategy
- Generate headlines... in your voice
- Create images for landing pages and social media
- Optimize for search with keyphrase focused content
- Write drafts, social posts and emails... aligned with the tone and voice of the brand
Let's move past the predictions about the future and focus on what we can do RIGHT NOW to leverage this powerful technology in simple and practical ways for ever-better results from our content marketing.

Andy Crestodina
Cofounder and CMO | Orbit Media
Andy Crestodina is the cofounder and chief marketing officer of Orbit Media, an award-winning, 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to over 1,000 businesses. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
OUR HUMAN SPEAKERS

Andy Crestodina
Cofounder and CMO | Orbit Media