📋 Table of Contents

Friday, October 20, 2023

📋 Table of Contents

1. How to Create a Content Marketing Strategy for a Niche Audience

2. B2B Revenue Marketing and Closing the Credibility Gap

3. How to Make Paid Social Work for B2B SaaS sponsored webinar

4. The Availability Heuristic, Sharks, and Your Marketing

5. Increase Your Brand's Value MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How to Create a Content Marketing Strategy for a Niche Audience

In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy. »

video

B2B Revenue Marketing and Closing the Credibility Gap

The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal? Tune in! »

sponsored webinar

How to Make Paid Social Work for B2B SaaS

B2B SaaS companies often struggle to convert social media leads into paying customers. But if you're not targeting your exact buyer with the right offer, you're not going to get the results you want. Discover a framework that will transform your social media advertising from an expense to a revenue generator. »

article

The Availability Heuristic, Sharks, and Your Marketing

The availability heuristic is a mechanism used by the brain to recall and label information, and it can cause lots of biases in buyers. Some brands attempt to use those biases to their benefit—through awareness advertising, for example. Ethics aside, it's probably not a good idea... »

Increase Your Brand's Value

MarketingProfs Master Class for PRO Members

A Danish artist recently sold an empty frame to an art gallery for nearly $70,000. If you want to provide more value when building up your brand—without getting sued in return—check out Nick Westergaard's PRO-exclusive Master Class, How to Build a Standout Brand. You'll discover ways to engage paying customers... without enraging them.

Learn Nick's masterful techniques

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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The Availability Heuristic, Sharks, and Your Marketing »

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Three Social Media PR Tips for Driving B2B Brand Visibility »

News You Can Use

Updates from around the industry

Seedtag's New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data StreetInsider

Anova.ai Introduces First Marketing Analytics Platform Powered by Generative AI and Purpose-Built for SMBs MarTech Series

MyTradeZone Revolutionizes Business Networking With AI-Driven B2B Social Platform PR Newswire

Gradient Works Launches AI-Based Account Prioritization Software for Sales Teams Demand Gen Report

Stord, a Leader in Omnichannel Fulfillment, Launches Retail Consolidation Program to Help Brands Deliver to Retailers More Efficiently PR Newswire

Safexpay Unveils NeuX to Digitize Payments for MSMEs and B2B IBS Intelligence

Upcoming Events

OCT

How to Make Paid Social Work for B2B SaaS
45-minute webinar | sponsored by Directive Consulting

NOV

The AI Content Storm: Will You Sink or Swim?
45-minute webinar | sponsored by Canto

NOV

Aligning the Twin Hearts: Marketing and Sales
Half-day online workshop | with Pam Didner

NOV

Behind the Scenes: How We Built a Webinar Using ChatGPT
60-minute webinar | sponsored by Cvent

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