Today's dose of marketing know-how.
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Together with website experience platform
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Today's dose of marketing know-how | Thursday, October 23, 2025
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👋 Hello, Marketer!
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If you are a pumpkin carver, I want to see your best creation! Show me your carving creativity—from kitties to cartoon characters to ghouls. And if you roast the seeds from your pumpkins (does anyone NOT do that?), let me know your go-to recipe because I'm a fiend for freshly roasted pumpkin seeds.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Generative AI Is Changing How We Think About Customer Experience & Support
Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust.
Read more ➔
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COMMUNITY | QUOTE
"Product features, and even some of the functional and emotional benefits they provide, are not entirely unique and are open for imitation by competitors.... Focus on why you're doing what you do."
Branding Is Sex, by Deb Gabor
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SPONSORED ARTICLE
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How AI Is Rewriting the B2B Buyer Journey and What Marketers Can Do About It
AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive.
Read more ➔
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SPONSORED WEBINAR
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2026 Website Strategy Trends: Insights From 1,000 Industry Leaders
Marketing teams need website platforms that keep up with AI-driven innovations. So how are top teams evolving their website strategies for 2026? Discover insights from Webflow's survey of 1,000 leaders to learn how leading brands are scaling for AI and answer engine optimization (AEO).
Register now ➔
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INFOGRAPHIC
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How AI Is Driving a Huge Organizational Paradigm Shift
This infographic explores how artificial intelligence is bringing about the largest organizational paradigm shift for businesses since the Industrial and Digital Revolutions.
See the infographic ➔
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SPONSORED WEBINAR
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10 Tips for Becoming an AI-First B2B Marketer
These 10 practical steps will take you from being "AI-aware" to becoming an "AI-first" B2B marketer. Learn how AI can transform your B2B marketing workflows, teams, and customer engagement for increased efficiency, measurable revenue impact, and competitive advantage.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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What Makes Customer Experience
What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie Walters shares her insights, including how understanding what's in your customers' hearts is key to success.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Why the Rule of 7 Isn't Enough
Contacting your prospect seven times used to be great marketing advice—back when you controlled the flow of information. But today? Your prospect is flooded with information. So now your job is to put that info into context—and that means telling stories. Discover how to sell with stories in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. This on-demand Master Class is available now to PRO members.
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PROFS PICK—SPONSORED
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How marketers can prepare their websites for AI and AEO in 2026
As AI adoption accelerates and search evolves toward answer engine optimization (AEO), marketing teams are struggling to keep their websites adaptable and aligned with shifting customer expectations. This virtual event with Verifone, Greenhouse, Purpose Brands, and Webflow explores how to build a sustainable web foundation that drives long-term revenue, simplifies collaboration, and supports AI-driven optimization. Join the session to uncover practical steps for managing content and tech, improving marketing and tech team collaboration, and reducing strain on tech stacks. You'll leave with actionable insights to stay ahead in 2026. Reserve your spot.
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Upcoming Events
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OCT
23
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45 minutes | sponsored by Omnibound.ai
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OCT
29
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Session 4 of Marketing Writing Bootcamp: AI Edition
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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